What Is Content Curation? (With Steps for Curating Content)

By Indeed Editorial Team

Updated June 16, 2022 | Published January 3, 2022

Updated June 16, 2022

Published January 3, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Presenting relevant content on a topic, idea, or concept can increase audience engagement. To improve your connection with customers or clients, it can help to gather information from various sources and sort them through a process called content curation. Learning what content curation means can help you provide better value to your target audience. In this article, we answer the question, "What is content curation?", explain why it's essential, discuss standard curation methods, outline how to curate content, and cover jobs that involve content curation.

What is content curation?

Understanding the answer to "What is content curation?" is important because it's essential to modern marketing. It's the process of collecting, selecting, and organizing content to share with an audience. Content curation applies to various fields, from marketing and sales to education and media. For example, a professor might curate content by reviewing educational websites to find relevant resources on a topic. Then, they might organize these resources to form lecture slides for students to understand.

Curated content is typically from other professionals, such as blogs, research papers, or social media posts. This means content curation often requires analytical thinking to evaluate a resource's credibility and relevance to a target audience. While curating content is essential, consider supplementing the information you share by creating your own.

Why is content curation important?

Here are several reasons content curation is important to consider for a company's marketing efforts:

Enables you to stay informed

Reviewing content from other creative professionals can help you stay updated about your industry's latest news and developments. You can also establish yourself as a thought leader by sharing only relevant content and adding valuable information you create. A thought leader is an informed individual who customers and other professionals seek for opinions and recommendations.

Saves time

Creating all the content to share typically requires time and planning. You can work productively by curating content if you have a strict deadline. For example, suppose you're promoting a concept on social media. While you can create every post, curating content from experts might be a more efficient promotion strategy.

Develops industry-wide connections

Regularly sharing content from industry leaders, experienced professionals, and influencers can help you develop professional relationships with these individuals. They may also share your content to appreciate your support. Consider informing individuals you included their content in your work. You can also explain why you found their work valuable.

Related: Why Is Networking Important? (With Benefits and Tips)

Provides more value to customers

While content creation can be helpful to customers, you can enhance the value you provide by combining information from various sources. Selecting more valuable content from other professionals can justify or support your claims. For example, suppose you shared content about a medication's effectiveness. You can support these claims by sharing the opinions of skilled medical professionals.

Methods of content curation

Explore the following ways of deciding which content to select, organize, and share with an audience:

Collaborative filtering

This method involves using evaluations in the past to predict future assessments. For example, suppose you want to share content on a fashion concept. You can evaluate the collective comments of community members on the topic to decide which resources to use. You may also use previous comments written by the target audience.

Semantic analysis

This method involves examining the relationship between information elements and sources. By comparing these terms, you can make a more informed decision about which content to curate. For example, suppose you have various educational articles. You can perform semantic analysis to identify which resources better align with your message.

Social rating

This method involves using ratings and recommendations to select content. It also consists in finding an individual with similar interests as a target audience and using their recommendations to decide on the content to curate. This content curation method is standard among brands that promote products and services on social sites.

How to curate content

Here's how you can find, select, organize, and share content from various sources:

1. Decide how much content to curate

Start by determining what percentage of content to create and curate. You may also decide on the portion of each resource to use. For example, suppose you plan to curate 70% of your content. You may choose to curate 40% from a social site and 30% from search engine results. Consider different percentages to see what ratio offers the most engagement from your audience.

2. Identify your topic

Focus on content curation by identifying the topics. Doing this can make it easier to search for and find a wide variety of content. Depending on your reason for curating content, you may select topics related to your industry or prioritize subjects relevant to your brand.

3. Find relevant resources

Here are the most popular strategies for sourcing curated content:

  • Re-sharing social media content: You can compile industry-relevant content and share it with your audience.

  • Researching manually: This involves individually reviewing content to identify the most relevant sources.

  • Using content curation tools: These are applications for automatically finding and sharing relevant content with an audience.

4. Share the content and analyze your results

You can publish the content you curate or store it in collections for your audience to review. Using tools that schedule when to share content can help you gain more engagement from your audience. It's also important to measure how engaged they are with your curated content to determine how to proceed.

Tips for choosing a content curation tool

As many content curation tools are available, you can use these best practices to choose one:

Evaluate the tool's functionalities

Consider the tool's features and what tasks it can help you complete. Valuable content curation tools can help you organize content in folders and move them between different collections. It's also essential for a content curation tool to help you find content easily using keyword searches.

Related: The Best Computer Skills to Develop for Work

Consider the interface

You can evaluate the application's appearance and whether it's easy to navigate. You can check for icons that can help you switch between pages and save content. It can help to have a dashboard for improved navigation.

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Analyze the tool's content discovery capability

Evaluate how well a content curation tool can help you discover new content, depending on your audience's interests. It may also be easier to set your search preferences. For example, many social media websites enable you to search for posts using keywords and tags.

Five jobs that involve curation

Explore this list of five jobs you can get that involve content curation:

1. Content marketer

National average salary: $55,064 per year

Primary duties: A content marketer plans, creates, and shares valuable content to attract and retain customers. Their role involves understanding a target audience to present valuable content to them. Content marketers may work on video, audio, or written content.

Related: What Does a Digital Marketer Do? Everything You Need to Know

2. Disc jockey

National average salary: $22.89 per hour

Primary duties: A disc jockey or DJ introduces and plays popular music, especially on radio or events. They typically share audio content with their listeners and may focus on a specific music genre. They also curate content from artists and producers and organize them into cohesive audio. If they work at radio stations, they may perform commercials for sponsors.

3. Teacher

National average salary: $22.40 per hour

Primary duties: A teacher educates students on a subject and prepares them for further studies. They evaluate assignments, manage classes, and plan educational events and activities. Teachers curate educational materials to prepare lesson notes and tests. They may also host parent-teacher meetings to communicate students' progress with their families.

Related: Essential Teaching Skills and How to Develop Them

4. Social media manager

National average salary: $51,905 per year

Primary duties: A social media manager handles an organization's social media accounts. They apply their digital media knowledge to promote a brand and engage with its customers. Social media managers identify a target market and create social media content on each platform to reach this market. They also monitor and respond to customers and track social media trends to adjust their content plans.

5. Writer

National average salary: $21.27 per hour

Primary duties: A writer composes various content for publications by expressing written ideas. They typically research topics, complete interviews, write engaging materials, and edit content based on client or editor feedback. Writers may work on books, screenplays, articles, manuals, essays, or scripts. They curate written content that aligns with a specific audience, following a client's style guide.

Salary figures reflect data listed on Indeed Salaries at the time of writing. Salaries may vary depending on a hiring organization and a candidate's experience, academic background, and location.

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