What Do You Mean By Social Media Schedule? (With Examples)

By Indeed Editorial Team

Published June 1, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Creating a social media schedule can help you increase your followers, boost their engagement, and stay up to date on the latest trends. The type of content you post, how often you post, and which social media platform you post on are all key elements of a social media schedule. Understanding how to use and create a social media schedule can help you get the benefits it offers.

In this article, we explore what a social media schedule is, list the benefits of creating a social media schedule, provide tips about the scheduling process, and answer some frequently asked questions.

What do you mean by social media schedule?

If you're interested in becoming more involved in social media, you may ask, "What do you mean by social media schedule?" A social media schedule acts as a guide to the content you want to post and where you want to post it. A social media schedule is a dynamic document that changes as your objectives and your audience's preferences change. You can adjust it according to a changing trend, a drop in engagement, or simply because you want to shift your focus.

Social media schedules are useful for posting consistent content across all your platforms, and they can be beneficial for delivering vast amounts of content that engages your target audience. As an example, if your niche is posting weekly book reviews, you can use a social media schedule to plan what material you're going to review, what topics you want to discuss, and what captions you're planning to use. Another benefit is that you can create a different schedule for each platform you use.

Related: A List of Social Media Job Titles (With Salaries and Duties)

Benefits of creating a social media schedule

Here are a few benefits of having a social media schedule:

  • More time: By planning your posts, you get more time to focus on different areas of your brand. You can use your extra time to analyze what content is most engaging, and which days and times have the best post-interaction.

  • Less stress: A social media plan lets you know what events are upcoming and you can plan and prepare accordingly.

  • Better reach: Compared to posting one or two times a week, a set plan can help you build an audience that reacts and responds to your posts consistently.

  • Fill in gaps: You can use a social media schedule to decide what content is necessary to add variety to your accounts. Setting everything out beforehand also gives you time to brainstorm.

  • Develop a brand: A social media schedule can help you leverage your content more effectively. By using the data from your scheduled posts, you can publish your most important pieces on days with the highest engagement rates.

  • Create identity: You can coordinate your thoughts and important messages by creating a social media schedule that can be key to improving your brand's voice.

Related: How to Become a Social Media Manager (Step-by-Step Guide)

Tips for building a social media schedule

The biggest misconception about social media schedules is that they become too predictable. Here are some tips you may consider for creating a social media schedule:

  • Organize your content, thoughts, and ideas. Keeping a journal of notes or a separate planner for perspective ideas can help with productivity and efficiency.

  • Prioritize time management. It's crucial to arrange enough time to write your posts at the quality and quantity you desire.

  • Engage in relevant research. Analyze the industry and competitors and see what type of content similar audiences enjoy.

  • Define your target audience. Ensure that your content applies to the audience so that it's relevant and helps to maintain good engagement rates.

  • Start slowly and pay attention to detail. In the beginning, you may find it beneficial to keep your strategies simple because it's likely that you're still collecting ideas and determining the best way to achieve your objectives.

  • Maximize your reach. Posting on different platforms using various formats can help broaden your audience.

  • Take advantage of resources. The calendar year can serve as a basic guide to plan your content. You can mark down important dates such as holidays that you want to build your content around.

  • Get creative with your content. You can keep your schedule interesting by adding a wide selection of diverse content.

Related: How to Write a Social Media Manager Resume (With Example)

Social media schedule FAQs

Here are a few frequently asked questions about social media schedules:

What do you mean by social media schedule and brand development?

A brand is a concept that helps people identify a company, product, service, or individual. The characteristics of a brand include a name, term, logo, design, symbol, and colour scheme, which help identify a seller's goods or services and distinguish them from those offered by other people and businesses. A key component of building brand awareness is through social media, whether by using influencers, referrals, or simply putting out quality content.

There are many ways in which social media can boost brand awareness. Here are a few ways you can use social media to develop your brand:

  • Advances sharing: When you share your content on your various media platforms, you're also allowing your followers to like, share, and save that content. The more people who share your posts, the more likely you're to reach a wide range of individuals.

  • Promotes engagement: Social media allows you to interact with people at every stage of your relationship. Whether you're trying to re-engage current customers or gain new followers, social media gives you multiple channels to reach them, such as comment sections, direct messaging, and targeted ads.

  • Delivers content: Social media can be a great tool for advertising other aspects of your brand that don't show up in your posts like blogs, videos, and music playlists.

What is social media content?

Social media content is anything that someone shares or posts on media platforms. This content plays a crucial role in achieving social goals, such as brand awareness, thought leadership, and audience engagement. You can use influential pieces of content to increase your online visibility and ensure that your audience makes smart purchasing decisions. Having strong content can also help you become more visible in search engines.

There are seven fundamental types of social media content:

  • Educational: Types of educational content include free resources, infographics, training videos, FAQs, tips, case studies, and how-to posts.

  • Inspirational: Inspirational content includes quotes, motivational graphics, facts, and personal success stories.

  • Interactive: Interactive content includes polls, quizzes, games, trivia, contests, and question-and-answer boards.

  • Promotional: Types of promotional content include coupons, newsletters, sign-ups, webinars, and discounts.

  • Connecting: Connecting content is anything that involves the audience, such as thank you posts, asking for feedback, behind the scene photos or videos, and shout-outs.

  • Entertaining: Content that's entertaining includes puzzles, videos, memes, GIFS, jokes, and themed posts.

  • Newsworthy: Newsworthy content includes breaking news stories, articles, activism pieces, and extreme weather videos.

Related: How to Become a Social Media Consultant (With Skills)

How often do people post on social media for maximum visibility?

Posting for maximum visibility can vary depending on the industry and platform. Every media platform can have different optimal viewing times and it's common for some platforms to engage more people than others. How often to post also depends on the target audience you're trying to reach as people of different age groups interact with social media differently. Posting too frequently can become an annoyance to some individuals, while not posting enough can disengage some of your followers.

The key is to be consistent across all your platforms. A social media schedule can help you determine the best times to post and how often to post. Experimenting with your media schedule allows you to see and record which posts increase engagement at various times and which posts reach a lesser amount of people. Every niche attracts different people who all interact in their unique ways. Deciding how often to post relies on your type of content, your target audience, and the platforms you use.

What types of content can add variety to a social media schedule?

Over time, a schedule can become repetitive if every week highlights the same kinds of content. Changing the type or format of content you post can be an exciting change for your audience. Here are some examples of posts that can add variety to your social media schedule:

  • Infographics

  • Contests

  • Giveaways

  • Fun facts

  • Reading lists

  • Behind-the-scenes videos

  • Comics

  • Product recommendations

  • Family vacation photos

  • Polls

  • Memes

  • Interesting statistics

  • Training videos

  • Articles

  • Share blogs

  • Question-and-answer segments

  • Tips

  • Discounts

  • Promo codes

  • A day in the life post


Explore more articles