10 Types of Marketing to Explore (With Tips and FAQs)

By Indeed Editorial Team

Published May 2, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Marketing is the process of promoting a product or service to a target audience. There are various marketing types, each involving different techniques and targeting varying prospects. By learning about diverse marketing types, you can determine which options can help create more awareness about a product or service. In this article, we explain why learning the types of marketing is essential, discuss popular marketing types, highlight effective marketing tips, and answer frequently asked questions.

Why is learning about the types of marketing essential?

Learning about the types of marketing can help you change or combine them in marketing campaigns. For example, if you previously used print marketing but want to attract younger prospects, you may consider digital marketing. You can also explore various marketing types if you're considering a new career in marketing. Evaluating your learning needs can help you determine what type of marketing to prioritize.

Related: A Guide to Marketing as a Career

10 popular types of marketing

You can review these 10 marketing types to determine which option best suits your promotional or career needs:

1. Digital marketing

Digital marketing refers to promotional activities conducted using electronic devices, including online marketing efforts. It involves various categories, such as mobile marketing, affiliate marketing, and search engine optimization. Because digital marketing is a growing field, there are various platforms and technologies for improving brand awareness. For example, businesses may create interactive experiences using websites or mobile applications.

Read more: What Does a Digital Marketer Do? Everything You Need to Know

2. Content marketing

Content marketing involves creating and sharing materials to encourage interest in products or services. These materials may include videos, blogs, landing pages, or white papers. Marketing unique, relevant, and engaging content can also help build trust with prospects and retain existing customers. For example, a beverage company might create podcasts describing beverage flavours to attract new customers. Similarly, graphics designers may create visually appealing infographics to market their services.

3. Media marketing

Media marketing refers to promotional initiatives that connect with a target audience through various media channels. It may occur using print publications, television or radio programs, and emails. Combining media channels can also improve a campaign's effectiveness.

4. Visual marketing

Visual marketing refers to promotion activities involving videos, graphics, and images to tell a brand's story and convey its message. It may include creating marketing content for print or digital publications. Visual marketing typically generates many job opportunities for individuals passionate about design. For example, graphic designers, video marketers, and web designers often work in visual marketing.

5. Search engine marketing

Search engine marketing involves using the best practices of search engine optimization (SEO) to make a brand's website more discoverable on search engines. Marketing a product or service on search engines typically involves keyword research. You may also customize published content to suit specific search engines. This marketing type may necessitate paid inclusion, which involves fees for including a website in higher positions on result pages.

6. Influencer marketing

Influencer marketing involves working with online personalities who can impact their followers' purchasing decisions based on their reputation. This marketing type can be successful if followers trust an influencer's opinions and endorsements. Influencer marketing is often for social media campaigns, and researching online personalities whose posts align with promotional products or services can help.

7. Brand management marketing

Brand management marketing involves developing, communicating, promoting, and managing a brand's elements. It may also include designing branding campaigns, overseeing brand messages, and guiding market research. Brand managers define a brand's voice and image and help ensure it represents promotional materials professionally and positively.

8. Direct marketing

Direct marketing is a promotional method that involves presenting information about a product or service to potential customers without using an intermediary. For example, you can develop email and texting campaigns to connect with prospects directly. Alternatively, you can use brochures, flyers, postcards, coupons, newsletters, and catalogues to market business offerings. Direct marketing typically starts by targeting prospects interested in products and services. For example, you may email students, graduates, and parents about a school sporting event because they might want to purchase tickets.

9. Email marketing

Email marketing involves preparing emails targeting potential and existing customers. For example, you might use emails to encourage product or service upgrades among loyal customers. Email marketers may also develop and send content on topics, such as product launches, company newsletters, and special offers to engage with recipients. They typically use email marketing software to plan and implement email campaigns.

10. Guerilla marketing

Guerilla marketing involves surprise or unconventional interactions to promote a product or service. For example, a chocolate manufacturer may paint the brand's wrapper on brown benches to advertise its product. If you're considering this type of marketing, it's crucial you confirm that your preferred marketing setting and time enables you to coordinate the campaign effectively.

Related: Top 5 Marketing Fields to Explore for a Successful Career

Tips for successful marketing

Here are helpful practices you can implement regardless of the marketing type you use:

Understand prospects

Identifying potential candidates is typically the first step toward implementing a successful marketing campaign. Consider the prospects' demographic information to determine a suitable marketing type. For example, if you want to promote a car, you can create buyer personas to target individuals who can make purchases. Buyer or marketing personas are representations of ideal customers.

Measure marketing results

It's essential you evaluate your marketing efforts to determine areas to improve or sustain. For example, suppose you want to use multiple marketing strategies for a campaign. To identify the most effective option, you can track how many customers follow your call to action. A call to action is a brief statement requesting prospects or customers to respond with a specific action, such as making purchases.

Consider marketing automation

Marketing automation refers to platforms and technologies that can help you effectively promote a business and its offerings. It may include software that handles routine marketing activities, such as posting social media content. Marketing automation typically enables customizable workflows to suit a campaign and offers integrated marketing data analytics.

Research competitors

While focusing on your marketing strategies is essential, monitoring your competitor's campaign is also crucial. Coordinating competitor research can help you identify how to improve your campaign to connect with the target audience. You can also identify business opportunities by tracking competitors' programs and collecting relevant data.

Promote products and services in advance

Marketing business offerings early can help create awareness and offer prospects sufficient time to make purchase decisions. It can also help you predict an item's likelihood of success and recommend necessary changes before product or service launch. For example, suppose a business wants to launch a new phone. It can market select features to prospects before the launch date.

FAQs about marketing

Here are frequently asked marketing questions and answers to help you learn more about the field:

What is the difference between marketing and advertising?

Marketing involves identifying customer needs and determining a suitable method to meet them. You can use free or paid marketing methods. Advertising is the process of promoting a business and its offerings typically through paid channels. It's a component of marketing.

What skills are essential in marketing?

Here's a list of essential qualities to develop in marketing:

  • Creative thinking: Improving this skill can help you develop unique marketing ideas and more engaging ways to connect with a target audience.

  • Communication: Working in marketing typically requires effective communication skills to explain how a product or service works and express a business' vision.

  • Organizational: As a marketer, you can expect to work on multiple campaigns at the same time. Developing your organizational skills can help you remember each campaign's details and complete tasks timely.

  • Marketing analytics: Analyzing customer trends, competitor efforts, and marketing results are essential duties you can expect in marketing.

  • Interpersonal: Marketing typically requires excellent interpersonal skills to build professional relationships with prospects. Developing this skill can also help you convey more compelling pitches to a target audience, encouraging them to act.

Read more: Key Marketing Skills for Your Resume (With Examples)

What career paths are available in marketing?

Here are popular marketing jobs you can get:

  • Marketing associate: This is an entry-level professional that supports the efforts of marketing managers or directors.

  • Affiliate marketer: These are performance-based professionals who partner with brands and businesses to promote their products or services.

  • Marketing analyst: Such professionals help companies decide what to sell and identify profitable strategies by collecting and analyzing marketing data.

  • Marketing coordinator: These individuals support a company's marketing department by overseeing its efforts

  • Marketing manager: Marketing managers lead a company's marketing department and oversee campaigns.

Explore more articles