Create a Startup Business (With Tips and Ideas)

By Indeed Editorial Team

Updated December 8, 2022

Published November 15, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Creating a startup business allows you to work for yourself and pursue your passions. There are many different fields that you can consider for your startup. Learning about different possibilities for creating your own business can help inspire and motivate you to begin your career as an entrepreneur. In this article, we discuss what a startup is, explain why starting your own business can be beneficial, and provide a list of different startup businesses you can consider.

What is a startup business?

A startup business is a company that is newly founded by an individual or a small group of people. Any company that is just beginning to build its business is a startup. This also includes working for yourself as an independent contractor. Many startups have low initial costs, meaning that it's possible for motivated individuals to begin on their own with little investment. Founding a business typically means that you work for yourself rather than receiving a salary from an employer.

Read more: What Is a Startup? (How to Know if It's Suitable for You)

Benefits of a startup business

There are many benefits to starting your own business. You can set your own hours, make important decisions for yourself, and determine your rate of pay. Starting a company is demanding, but if you are successful, it can be very rewarding, motivating, and empowering. With a startup, you learn how to handle every aspect of a business, from sales and marketing to accounting.

Related: 10 Key Entrepreneurial Skills You Need to Start a Business

Startup business tips and ideas

There are many different possibilities for successful startups. When deciding on the type of business you might like to pursue, consider your unique talents, skills, and experience. You can also consider your goals and what kind of work you enjoy doing. Try to find a business idea that matches your strengths and personality. If you choose to enter an industry where you already have some experience, you increase your chances of success. Here's a list of startup ideas for you to consider:

App development

A good option for computer programmers who are interested in starting their own business is developing an app. Apps (applications) are programs that run on phones or computers. You can download some for free, while others require a small payment. If you are a talented coder, you can develop an app yourself and list it for download. Even if your app is initially free, if you build a program that attracts customers, you can find a way to monetize it at a later date.

Online coach

If you have a unique skill that others might be interested in learning, you can coach students online and share your knowledge. Many successful online coaches start by sharing free content on social media to attract attention and followers. Demonstrate your abilities in the field and make efforts to build a large following and customer base.

Related: What Are the Benefits of Virtual Coaching? (With Definition)

Online English teacher

Many people are interested in learning English because it's such an important part of international business. If you have strong English skills, you can connect with students online and help them improve their English skills. There are many websites that connect tutors and teachers with students, or you can build your own business through advertising and networking. Some online English teachers work primarily with children, while others prefer to teach adults. You can focus on more formal grammar and test preparation or simply help people improve their conversational skills.

Related: How to Become an Online Teacher


Businesses typically try to connect with customers through clear, compelling pieces of writing that explain their services and products. Copywriters produce advertisements, business communications, and articles for a wide range of clients. If you're interested in a startup business as a copywriter, you can work as a contractor for a larger business, or produce articles on an individual basis for many different companies.

Related: Differences Between Copywriting vs. Content Writing

Social media influencer

If you have a large following on social media, you can share products with your audience to earn advertising revenue. Many companies are now choosing to advertise in this way because consumers appreciate receiving recommendations from influencers they are familiar with and trust. If you work to build your brand and connect with your audience, you can make yourself an attractive candidate for advertising campaigns. It can be a good idea to establish partnerships with brands that match your particular aesthetic and personal brand, as audiences typically prefer authenticity.

Related: Complete Guide on How to Become a Brand Ambassador

Online reseller

There are many online marketplaces for selling used goods directly to other individuals. If you are knowledgeable about a particular category or item, you can buy and resell it for profit. One way to do this is to be aware of the typical market price for certain items and buy those that are listed for less. Then, put those items up for resale at a higher price. This kind of startup business usually requires patience and attention to detail.

Internet marketing

Advertising on social media and on search engines is one of the most common ways for businesses to reach customers. If you learn how search engines display results and how to ensure that ads attract the most customers, you can help businesses market themselves on the internet. SEO or search engine optimization is the effort to appear in search engine results. Successful internet marketing campaigns can also connect with customers through email. Learning how to automate processes through programming can be a beneficial service to sell, too.

Related: What Is Search Engine Marketing? (Benefits, Types, and FAQs)


Learning how to write computer programs can make your resume very competitive, and you can also use these skills to create a startup business and work for yourself. Some companies also offer bounties for completing specific programming tasks. In this situation, anyone who is willing to do the work and successfully finds the solution the company is looking for can claim a reward. Programmers are increasingly organizing themselves into decentralized autonomous organizations that work together on shared goals without forming a formal company.

Related: Understanding the Difference Between Coding and Programming


If you enjoy conversing with others and entertaining people, consider starting a podcast. A podcast is like a radio show that's shared on the internet. You can turn any topic that people might be interested in into a podcast. To get started, all you need is a simple audio recording device and some interesting material. As your audience grows, you can attract advertisers and sponsors.

Animal care

Pets are often central to their owners' lives, making pet care a prevalent industry. Many owners leave their animals at home during the day and are interested in finding help to care for them. You can start a dog walking business where you travel to clients' homes and take their animals out during the day. If you have the space, you can also board animals at your home while their owner is away.


Photographers document important events in people's lives. Even with the rise in smartphones equipped with powerful built-in cameras, people still turn to professional photographers to capture essential moments like weddings or graduations. If you enjoy photography, start to build a portfolio of your best work to showcase to clients. To initiate a startup business as a photographer, focus on the type of photography you enjoy doing and seek customers who would be interested in using your specific talents to take compelling pictures.

T-shirt printing

If you're interested in fashion, you can start your own t-shirt printing business. There are several ways to put designs onto plain shirts, including screen printing at home on a small scale. There are also numerous companies online that let you submit designs and then print them for you. You can order plain t-shirts in bulk, add your design, and then sell them for a higher price.

Food truck

Food trucks are small-scale restaurants built into the back of a truck. They can move throughout a city to attract new customers. If you enjoy cooking and interacting with people, you can consider starting your own food truck business. Try to think of a unique menu item that you can offer. Plan to set up in a location that gets heavy pedestrian traffic. Advertise your food truck on social media. This kind of startup business can be expensive at the beginning, but a food truck can be the first step toward owning your own restaurant.


Landscapers help property owners take care of and improve their property. They cut grass, prune trees, and plant new gardens. To start a landscaping business, you'll need to acquire some lawn care tools and a way to transport them. You can advertise your services across your neighbourhood and start attracting customers. As your business grows, you can hire employees and add additional vehicles.

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