The 14 Best Social Media Management Tools for Businesses

By Indeed Editorial Team

Updated August 11, 2022 | Published May 2, 2022

Updated August 11, 2022

Published May 2, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Creating a social media presence can help companies increase brand recognition and build a loyal audience. Social media management tools can assist you with creating this presence as they allow you to automate posts, analyze metrics, and easily control multiple accounts. Learning about the different tools available can help you find one that meets your needs. This article explains what social media management tools are and discusses 14 different tools and their unique features.

What are social media management tools?

Social media management tools are a type of software that helps users access and easily use their social media platforms on one interface. Different tools have different features, but they typically allow users to schedule posts, analyze metrics, quickly respond to comments or messages and optimize content. Using a social media management tool can help you effectively reach a larger audience and increase engagement.

Related: 7 Types of Digital Marketing (Definitions and Benefits)

14 social media management tools

If you're considering using a social media management tool to help you run your business, here are some options you can choose from:

1. Sprout Social

Sprout Social allows users to access multiple social media platforms, making it easy to use all your accounts on one interface. You can connect 10 social media accounts to your Sprout Social dashboard, even from the same social media platform. If you manage multiple accounts, this tool can limit the constant switching between them.

Other notable features include a social media content calendar where you can easily schedule posts and analytic reports to track your audience's engagement with your content. You can get a 30-day free trial of Sprout Social to test it and see if it includes the features you're looking for in a management tool. If it does, you may choose from three paid plans: standard, professional, and advanced, depending on your needs.

2. Hootsuite

If you want a social media management tool with detailed analytics features, Hootsuite is a great option. You can see how specific posts are performing, check your audience's response time, and even find the return on investment of your efforts on each social media platform. You can create detailed graphs, tables, or summaries of your findings, which can be beneficial for showing results to management or the company's stakeholders.

Depending on the plan you choose, you can manage 10 to 20 social media accounts in one place. You can try two of the four plans for free for 30 days to determine the best option for you.

3. Zoho

Although Zoho is a customer relationship management (CRM) software, you can integrate their social media management software to create an all-in-one tool. This allows you to manage your projects, emails, and social media in one place. Zoho's social media management software allows you to schedule and publish posts on multiple social media platforms and access analytic reports. Zoho even offers a free version of their software with limited features, which can help you determine whether you want to purchase one of their plans.

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4. MeetEdgar

If you want to automate parts of your social media routine, MeetEdgar is a great tool. Using MeetEdgar, you can set up category-based scheduling and execute continuous posting, so the software automatically curates and reshares relevant posts to your accounts. This tool can also assess engagement analytics and response times to see how your audience interacts with your content. MeetEdgar offers two paid plans with a free seven-day trial you can take advantage of to test the tool's features.

5. Loomly

If you work with a social media team, Loomly may be the right tool for you to use, as the premium version of Loomly allows 26 users to access its features. Loomly is still a good option for smaller teams as well since you can choose from four other plans according to how many team members you have. Loomly includes features like automated publishing, interaction tracking, audience targeting, post sponsoring, and basic analytics. You may try Loomly's 15-day trial to see if its features meet your needs.

6. Sendible

Sendible is a great option for those who use many social media platforms as you can integrate 17 different platforms on the software. This can help you easily access all your accounts in one place. Sendible has many features, such as bulk scheduling, content publishing, keyword assistance, workflow tools, and a single inbox for messages, helping you connect with your audience efficiently. There are four plans available depending on the size of the company you work for, but you can try each plan for free for two weeks to see which one suits your needs.

7. Buffer

Buffer is a good option for small businesses since it's affordable. There's even a free plan available that allows you to access three social media platforms, so it's ideal for small-scale social media management. Enjoy features like posting directly on the platform, scheduling, link shortening, and optimization for hashtags to improve engagement. You can try Buffer's free plan or test one of their premium plans for two weeks to see which one has the features you need.

8. SocialPilot

Another affordable option for small teams is SocialPilot. SocialPilot allows you to connect 10 to 75 social media accounts depending on which of their four paid plans you choose. The tool includes access to social media analytics, ad management, unlimited bulk scheduling, and client management. SocialPilot offers a 14-day free trial you can try before committing to a paid plan. You can also get a discount on the paid plans when you pay for a full year upfront.

9. eClincher

eClincher is a great all-in-one tool as it offers social media management and other features, like customer relationship management and marketing automation. The tool's social media management features include auto-posting, intuitive scheduling, a smart inbox that includes reviews and messages, suggested content, content curation, and keyword monitoring. You can customize plans to suit your needs and try them for free for 14 days to try eClincher's many features.

10. Falcon.io

If you're looking for a cloud-based management tool, Falcon.io is a good option. It includes social media management and customer experience management tools to help you improve your content and connect with your audience. To help you stay on schedule, you can use Falcon.io's content calendar to plan, create, schedule, and automate posts. Other features include social media listening, metric delivery, and audience engagement. Choose between two paid plans: Essentials and Suite. You can try both for free for 14 days to see which one you prefer.

11. Agorapulse

Agorapulse is a great option for those who want to compare their social media pages to competitors. The tool allows you to gain insight into the competitor's growth and engagement so you can determine how to adjust your own social media pages. The tool also has other useful features, like a visual calendar, social inbox, analytics, post scheduling, and team collaboration. There are three paid plans available, and you can test each for free for 15 days.

12. Later

Later is a great option for those who want to focus on visual planning. It allows you to optimize the aesthetic of your social media accounts by allowing you to lay out different pictures or videos to see how they would look together. It also has other features like post scheduling, analytics, keyword and hashtag research, and photo editing. Later even offers a free version of their software, perfect for one user. You can also try their four paid plans for free for 14 days.

13. Ripl

Ripl is a great social media management tool that also helps you create professional content. You can use templates, fonts, music tracks, and access stock images or videos to create unique content. Then, you may schedule your content to post directly to your social media accounts. With Ripl, you can also track social engagement and manage multiple accounts in one place, either on mobile or desktop. You can try Ripl for free for seven days to test out the features and create unique content.

14. Hubspot

Although Hubspot is a software program for marketing, you can integrate their social media management tool to enjoy features from both. You can access your email, social media accounts, and customer database all in one place. Hubspot's social media tool allows you to create, schedule, and post content to different accounts. You can also monitor all your messages and mentions in one place to engage with your audience better.

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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