How to Improve Social Media Engagement in 9 Steps

By Indeed Editorial Team

Published June 9, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Social media can be an extremely effective tool for organizations to reach their target audience. To ensure that a company is maximizing its use of social media, marketers can monitor the engagement rate on various platforms. Learning how to increase social media engagement can encourage customer interaction and eventually lead to higher revenue. In this article, we define social media engagement, explore why it's important, discuss how to improve it, and share content ideas to increase engagement.

What is social media engagement?

The number of shares, likes, reactions, follows, saves, subscriptions, or comments on a social media post comprises social media engagement. It's an indicator marketers use frequently to assess the performance of social media marketing campaigns. Social media managers use engagement metrics to determine if their audience is engaged with their content.

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Why is this engagement important?

This engagement is critical because it provides insight into the quality of content and audience reaction. A high level of engagement indicates that a larger portion of the company's audience is connecting with the brand, replying to your posts, or visiting the website. By prioritizing social media interaction, organizations may enjoy the following benefits:

Improved brand awareness

If people interact with a brand on social media, their actions are often visible to their friends, family, and other contacts. When someone connects with your material, they may bring new visitors to your social media platforms who are unfamiliar with the business. By improving brand recognition, you increase the likelihood that someone may recall the company the next time they want a product or service the company provides.

Better return customer rates

Certain practices that increase social media participation enhance consumer satisfaction as well. For instance, if you can respond to a customer's inquiry or assist them with a problem through social media, this is likely to increase their happiness with the product or service. Increased customer satisfaction is a significant factor in generating repeat business.

Increased customer base

By using customer engagement methods, such as generating tailored content specifically for your audience, you may persuade consumers to become new customers when they discover your social media sites. For instance, a local hardware shop may publish a blog article on how to get started on a home repair project. Someone from the same neighbourhood may read the article and decide to shop at the local hardware store rather than a bigger franchise.

Related: How to Become a Social Media Consultant (With Skills)

How to improve engagement on social media

If you're looking to increase engagement on social media, consider the following steps:

1. Define your goals

Prior to adopting any new techniques, clarify your objectives for increasing social media involvement. For instance, you may want to grow your social media following or increase website traffic. Create as many objectives as you want, but consider making them specific and attainable so you can track your progress towards them. This might help you later in determining the sort of content to create and which social media platforms to prioritize.

2. Use social media more frequently

Aim to log into your social media accounts at least once a day. The frequency with which you may access your social media accounts is likely determined by the size of your social media team, the number of accounts you have, and the number of followers in each account. Regularly updating your accounts and engaging with your followers may result in a greater percentage of engagement.

3. Focus efforts on select social media platforms

Rather than splitting your time between several social media platforms, concentrate on the ones with which your target audience engages the most. For instance, you may begin with a single platform and devote most of your time and resources to engaging with those followers. Increase interaction on one platform before expanding to others. While you may have accounts on all major social media networks, you certainly experience more consistent results if you devote more time to a few, rather than all of them.

4. Improve your content

Consider adapting your content to your audience to increase social media interaction. Disseminate content that your audience may find interesting or valuable. If you're unclear about the type of content your audience wants, try polling them directly through surveys or the comment area on your posts on social media.

Many social media sites enable you to build a poll, which may both engage your audience and offer you information on the sort of material your audience prefers. When you publish material on your social media networks, openly invite your audience to take part. Get their assistance in spreading information, leaving comments, or liking the post.

5. Engage with your followers

To encourage more audience engagement, try to build personal connections. Respond to customer comments in a timely manner to get their attention and demonstrate a commitment to customer service. For example, if someone mentions using one of your products in a post, you can take the time to leave a comment to thank them.

6. Incorporate a personal touch

Try adding personalized elements to your social media channels, such as using a follower's name in interactions or having the social media manager sign comments with their own name. Using names helps the interaction feel more personable and can encourage your followers to start further interactions.

7. Hold contests

Contests on social media are a great way to increase engagement because you can encourage it as an entry requirement for the contest. For example, the business may hold a contest to give away a free product. To enter the contest, ask users to leave a comment on your social media post and share it with their followers. This not only engages your audience, but also builds brand awareness through content sharing.

Related: How to Become a Social Media Manager (Step-by-Step Guide)

8. Study others in your niche

For more ideas on how to engage your audience, study popular accounts within your niche. See what kind of language they use to interact with their audience and the type of content they produce. As you share a similar audience, adopting some of their strategies may help you increase your customer engagement rates.

9. Track engagement metrics

Consider having a system in place that tracks your engagement metrics for you. Most social media platforms have internal tools you can use, but you may wish to use third-party software that tracks them all in one location. To understand if your engagement strategies are working, you can analyze your engagement rates both before and after the implementation.

Content ideas to increase engagement on social media

The following are some social media content ideas to help you prepare your next campaign:

Polls

Using a poll to encourage your audience to participate with your social media platforms is a simple approach to increase engagement. Consider presenting a question about the company's goal and presenting your followers with a few options. For instance, if you operate a vegan food blog, you might conduct a poll and then publish the results.

Q&A

Another technique to engage your audience with your social media accounts is via a question-and-answer session. You may invite your audience to submit their most important questions and you can respond to them through images, videos, or postings on your social media stories. Q&A sessions may demonstrate to your audience that you appreciate their feedback and questions.

Viral content

Another social media content strategy is to share viral material. For instance, if a viral video clip or image is spreading throughout social media, try sharing it with a humorous commentary that integrates a theme relevant to the business. This increases the likelihood of your content becoming viral, which results in an increase in total interaction.

Regular series

Another common method of creating social media content is to launch a regular series on your social media channels. Create a primary subject for your pieces and distribute them regularly, whether daily, weekly, or monthly. For instance, if you manage social media for a pet supply business, you may source photos from customers and share their pets to the company's page.

Behind-the-scenes content

Another common strategy for increasing customer interaction on social media is to provide behind-the-scenes material. Audiences may be interested in learning how your firm functions at your office, factory, or retail location. Behind-the-scenes pieces might include images, videos, and even live streams that provide an inside look at the business's daily operations.

Customer feedback

Sharing client feedback enables you to share some of the wonderful testimonials that actual users provide after using your goods or services. Reviews may instil the trust in potential clients to buy or connect with whatever the business offers. You may post screenshots or video testimonials from customers who have provided favourable feedback.

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