5 Real-Time Marketing Strategies You Can Implement
By Indeed Editorial Team
Published November 11, 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
With so many marketing strategies available for organizations today, knowing which ones can be most effective in reaching their target audience is essential. Real-time marketing is an effective strategy, which allows organizations to target trends that interest their audiences, so they can better connect with them on various platforms. If you're a marketing professional, you can benefit from learning more about this marketing strategy and how to implement it successfully. In this article, we discuss real-time marketing, share strategies you can implement, highlight the benefits of using it, and provide tips for conducting this strategy.
What is real-time marketing?
Real-time marketing is a strategy that focuses on connecting with a target audience as trends or significant events occur. These moments can be global events or specific events that matter only to an organization's target audience. Being connected through a medium like social media keeps organizations updated with what current events are trending with their audiences. When marketing professionals notice a trend applies to the organization they work for, they can quickly react and use it in their marketing to connect with the audience.
While a current international event can attract a lot of attention if the organization uses it in marketing, so can a real-time live event. Some examples of real-time live events include podcasts, webinars, and limited-time offers on products. The organization's size and goals can help determine the most beneficial marketing strategies.
5 real-time marketing strategies
There are different strategies you can use to create real-time content for the organization's target audience, including:
1. Engage with influencers in the industry
Knowing influencers in the industry can help larger audiences view your marketing. Influencers are people with large followings who can convince them to purchase a product or service by recommending it on their social media pages. You might post comments on popular influencers' or well-known organizations' social media platforms when your real-time content relates to what they've been posting. You can also share posts related to a trend and tag an influencer. If they're interested in the same trend, they might repost what you shared, and your marketing content can reach a larger audience.
2. Determine the organization's unique personality
Many consumers appreciate organizations that bring a genuine sense of personality into their posts and conversations. Being personable and keeping your conversations relaxed can help your marketing campaign stand out among competitors. Your level of formality can depend on your target audience. For example, if you want to engage with senior-level executives, you might use a businesslike tone. Conversely, if you're targeting a teenage audience, you might use a friendly, casual tone.
3. Look for trends
You might try to find trends as they're happening to help ensure your marketing efforts succeed. You can consider using various tactics to stay current with global news and trends within the industry. Social media platforms are an essential source for locating and participating in trending events. On a smaller scale, you can try to focus on the audience's comments on the website and other online platforms to learn about any frequently mentioned topics. You can use those topics to engage with them directly and stay updated with their needs.
4. Monitor the conversations of your target audience
Monitoring conversations of the target audience can give you an understanding of the content that interests them. You can consider following the conversations that your audience is participating in on different social media platforms. Using this knowledge, you may focus on any upcoming trends with topics similar to those your audience follows. You might even use one of those trends in a forthcoming marketing strategy for the brand.
5. Use back-and-forth engagement
One element of this marketing strategy is engaging with other organizations and consumers. This strategy requires starting conversations, replying to comments, and participating in multiple exchanges within the industry. To begin a dialogue, consider asking open-ended questions that typically receive more extended responses from others. For example, you might ask consumers what they like about a product or what improvements they hope to see. When you consistently engage with potential customers, they may be more likely to buy the products since you established relationships with them.
Benefits of using real-time strategies in marketing
Here are some benefits of using this marketing strategy to promote an organization's products or services:
Creates a sense of urgency
It's common for consumers to want to feel like they're aware of current opportunities. Implementing marketing strategies, such as a limited-time promotion, can encourage your audience to feel pressure to act immediately to ensure they feel included in the trend. Limited-time promotions include having a flash sale on products, starting a subscription with a discounted price, or booking a reservation and receiving a free meal.
Ensures content remains varied
Marketing with different content allows your audience to view the organization through various mediums. For example, blog posts, guest posts, webinars, and affiliate marketing can attract new viewers to the products or services. This marketing strategy can add new consumers to your audience because they may discover the organization through a trend you're associating with the brand, product, or service.
Improves audience engagement
This marketing strategy allows you to reach a larger audience and often improves the quality of engagement you have with them. You're engaging directly with your audience, whether you're talking with consumers during a live question-and-answer session about the organization or posting comments on social media about current events. When you talk about topics important to them, they're more likely to consider the brand as one that can relate to their interests and concerns.
Keeps the organization current
When the organization reacts to current events, the audience may consider its engagement with critical international events. Prospective consumers may take the time to learn more about the organization because it's participating in a trend in which they're also interested. This strategy can make the brand seem more relevant to them.
Tips for conducting real-time strategies
Here are a few suggestions you may consider when implementing these marketing strategies:
Develop relationships with other people in the industry
You can benefit from monitoring what other people in the same industry are discussing and posting. For example, if people are currently talking about sustainability, you might also share related content. It's also beneficial to interact with their posts to foster better relationships in the future.
Remember the customer's needs
Regardless of the industry, it's crucial to focus on the organization's target audience and meeting their needs. For example, you can focus the content of blog posts, podcasts, and live chats on the information you're confident interests them. This step increases the likelihood of consumers engaging with your marketing content and discovering and supporting the organization.
Set up notifications on your computer
You can benefit from setting up notifications on your computer or smartphone that alert you to new trends within the industry. For example, if you're in the gaming industry, you might create an alert for new game releases and reviews. This step can ensure you act quickly to update the content of the alerts related to your marketing strategy.
Update the content
It's crucial to update content continually, so it remains relevant to users. For example, consider updating blog posts frequently based on current trends and hosting live webinars. It's also vital to use SEO strategies when creating new content so that those words are more likely to appear frequently in search engines. For example, you might uncover that sustainability in fashion is a high-ranking keyword, so you may try to use it in your content.
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