13 Brand Promotion Strategy Examples (With Definition)

Updated September 30, 2022

Promotional strategies are tactics that brands can implement to promote themselves in the market. Their applications can largely depend on how a company structures them, as some promotions may only require you to use a simple strategy, while other promotions can have higher goals such as increasing sales, driving more revenue, and building brand equity. Understanding the different promotional strategies available can help you develop better marketing campaigns. In this article, we discuss 13 promotion strategy examples, define what promotional strategy is, and explain the importance of promotional strategies for a business.

Promotion strategy examples

Here are some common promotion strategy examples you can implement in a marketing campaign:

Social media

The development of the internet has, for many organizations, come with the integration of social media into their online presence. Companies typically create and maintain these accounts by providing interesting content and interacting with fans because it's a simple and inexpensive method to market products or services.

You can use social media in a variety of ways during a marketing campaign, from developing your own profiles to advertising on these platforms. Many well-known social networking sites can enable you to target your audience with specific advertisements. This strategy is quickly becoming one of the most efficient approaches to get a brand in front of people who are within a company's target demographic.

Search engine optimization

Creating a high-quality website is one of the most effective methods you can use to boost a company's visibility and gain more traffic. You can make a company's website more effective by using search engine optimization (SEO) practices to target a specific audience or attract unique visitors. SEO employs keywords likely to be used by potential customers in their search queries. Consistently producing quality articles is one of the most essential techniques to develop content with long-term SEO value.

Referral programs

Using existing consumers to boost a business is a fantastic promotional strategy. You may use referral programs to motivate customers to tell their friends and family about a business or product by providing incentives such as reductions, free services, or additional goods for every customer they bring in. This can aid in the growth of a client base, while also retaining current clients.

Loyalty plans

It's usually more expensive to acquire new customers than it is for businesses to keep the ones they have. As a result, client retention is one of the essential components of any marketing plan because it lowers the amount of new clients required to meet company goals. Customer loyalty programs that give incentives for making purchases are another example of an excellent method you may use to boost sales.

Charitable drives

Promotional events, such as starting a charity drive or foundation, might help a business more than just making money. Running a charitable organization can be an advantageous situation for both the business and the community because when the business contributes to a worthy community cause, it can increase its brand recognition and receive positive press. Meanwhile, the community can receive collections of much-needed items to help support its citizens. If the community determines the event was a success, they may ask the company if they can sponsor the charity again.

Email campaigns

You can reach a large audience and at a lower cost by using a mailing list. Customer rewards systems and opt-in systems are some of the most common methods to create mailing lists. Although not everyone may read emails, the low-cost and simple process of email promotion can still result in cost-effective results.

Free product and sample giveaways

A product giveaway is a fantastic marketing technique that can have a high chance of success for a business. Here, a company typically gives customers samples of its products for free. Giveaways can be an excellent method to get consumers interested in the products because they can engage with your target audience directly, while also giving a new audience the opportunity to sample your products and become returning customers. Both small and large companies typically use this promotional strategy, including many food manufacturers and cosmetic companies.

Events and conferences

Industry conferences are a remarkable way you can inform a target audience about a company's products or services. In some cases, small company fairs and events may also be beneficial. These occasions can provide companies and small businesses with an opportunity to meet their target audience directly and market their goods or services to new audiences. Large corporations can also use events to get feedback on how customers are feeling about their merchandise or purchasing experience. You may even request personal information from attendees and use this data to reach them during subsequent promotions or campaigns.

Money-back guarantees

Offering a money-back guarantee to new clients is a smart strategy you can use to inspire potential customers to purchase a company's product for the first time. This promotional strategy shows that the company cares about providing high-quality goods and services to consumers, which can be beneficial when developing a brand. If the customer has a good purchasing experience, the business may be able to convert them into repeat customers in the future.

After-sale customer survey

One purpose of communicating with consumers over the phone, by email, or through text messages is to find out about their experiences with the product. By establishing these lines of communication, businesses can show that they care about their clients and customers by providing them with a direct platform to give feedback. This feedback can then be used to influence future product developments.

During the conversation, you can help educate clients about unique features or price reductions on the products. You can also ask them to leave a review or post a favourable comment on social media, which may help improve the image of the company online.


Word-of-mouth marketing is the practice of encouraging people to talk about goods and services with others. This promotional strategy can be crucial, as people are more inclined to trust statements from family members than from a business. To help develop a positive corporate reputation and nurture a stronger client relationship, try to ensure you only give accurate information and handle both good and bad comments from clients.

Public relations

Public relation is one of the most effective marketing methods, as it involves building a good reputation for a company. One of its primary purposes is to establish contact with the target demographic by spreading the news about a business. Businesses typically use press conferences, press releases, and media interviews to promote their brands, but they can also use sponsorships as a public relations strategy to help them build a good reputation. Small enterprises with limited budgets may decide to sponsor local fairs, markets, and children's sports teams.


Contests are a popular promotion method among consumers. Many contests don't require customers to make any purchase to take part. Rather than relying on a hard-sell campaign, the goal is of this event is usually to promote a brand and get the logo and name in front of the audience. Sponsoring contests may help draw attention to the company's goods without being overly obvious about them.

What is a promotion strategy?

A promotion plan is a practical strategy you can use to inform people about a business, create more leads, and increase customer engagement. It typically outlines how to carry out business marketing and communication strategies, which audience to target, and where and when to execute the promotion plan. When developing a promotional strategy, it's important that you identify what customers you want to target during the campaign so your messaging can effectively reach them.

An effective promotional strategy usually aims to generate customer interest in a brand's products and inform existing customers of new offerings. Promotion can also help you attract attention from new target markets, create demand for products, and motivate customers to buy from you repeatedly.

The importance of promotional strategies

One of the most essential marketing activities is business promotion. It usually entails determining how to attract the right audience, delivering your product and service effectively, and converting admirers into buyers. If done correctly, a strong marketing campaign can guide potential prospects from the awareness stage into the action stage. It can also enable you to develop a company's brand presence, produce leads, and develop a long-term connection with the target audience.

Devising an effective promotional strategy can help you lower or avoid unnecessary advertising expenses. This is because you can target the proper audience rather than broadcasting to everybody. The audience may begin to recognize the company more and choose them over other competitors. You can also develop a stronger reputation for your organization by using corporate images to promote a brand in advertisements. The following are the four most important roles of promotions:

  • Build awareness: This involves making your products or services known to your target audience. An effective strategy to help build awareness is to first identify your target audience, develop effective promotional marketing messages, and plan which outreach methods you want to employ.

  • Foster interest: Fostering interest entails identifying what your clients care about and how best you can connect and better serve them.

  • Generate demand: Generating demand is making the business products and services desirable. You can communicate the benefits and features of merchandise to create an emotional connection with the buyer.

  • Entice prospects to take action: A call-to-action is when you try to direct the target audience to engage and discover subsequent actions. By doing this effectively, you can help develop a stronger customer relationship and help retain repeat buyers by providing them with more information about the business.

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