7 Types of Project Objectives (Plus Tips and Examples)

By Indeed Editorial Team

Published April 20, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

If you're managing a large team on a project, it's critical to plan well to ensure the project meets its objectives. Establishing targets might help keep your team focused on completing the project by the deadline. Understanding project objectives can help you create your own and manage tasks more effectively. In this article, we explain what project objectives examples are, discuss seven different objectives, outline how to write a project objective, and provide three project objective examples.

What are project objectives examples?

Project objectives examples describe the desired outcome of a project, which is often a tangible object. It's beneficial to create objectives for your project because creating a specific goal for you and your team can help everyone know what you want to achieve, which can improve your team's chances of success.

When you're writing an objective, consider using the SMART method. SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-based. It may be helpful to create your objectives before a project begins to improve your team's productivity.

Related: Project Manager vs. Project Coordinator: What Makes Them Different?

7 types of project objectives

Here are seven types of project objectives:

1. Performance objectives

When you want to enhance your product, service, or process, it's important for you to define a performance target. You may also use this goal type to assist you in tracking your team's success and describe how the project can continue, including the project's timeline and the resources necessary to finish the work. Additionally, performance targets may define the expected outcome of a product or service, such as the number of potential clients that visit the company's website. The following are some of the metrics that performance objectives can track:

  • Project plan coherence

  • Budget prediction accuracy

  • Project timeline efficiency

  • Individual team members' task performance

2. Business objectives

If you want to match a company's values with a project to increase the likelihood of success, it's essential to create a business objective. This aim may contain specifics regarding the introduction of a new product or service, the grand opening or closing of a company facility, or the organization's general mission. When writing business objectives, ensure that you provide sufficient facts about your strategy, the location of the project's commencement, and your desired state of the organization upon completion.

3. Financial objectives

If you intend to have a direct influence on an organization's finances, you can define it as a financial aim and quantify it in monetary terms. This aim might explain the organization's budget, including how much money you plan to spend on the project and how much money you expect to earn after the project is complete. You may also use financial objectives to compare the company's total budget to the project's specific budget. Additional details that you might include the following:

  • How much you want to save

  • How much you want to pay each employee

  • How much you want to increase or decrease the supply cost of the company

4. Effectiveness objectives

When you want to enhance a company's procedures and the way personnel perform tasks, you can use effectiveness objectives. Setting objectives to track your team's progress on the project and to explain how you want to see team members fulfill their assigned duties may help you write the objective. By tracking these objectives effectively, you may find areas where the team can increase productivity during the project's duration and help ensure everyone understands their duties.

5. Regulatory objectives

A regulatory objective is essential when you want to understand the external impact of your project. Depending on where you live, your city or government may impose regulations on how you conduct business, such as sustainability directives. By including regulations in your objective, you can ensure that everyone stays on track and within the team members' capabilities.

Related: What Is Project Coordination and Why Is It Important?

6. Technical objectives

When you wish to use a certain type of technology in your project, you can create a technical goal. You can also include how you plan to modernize present technology systems, install new equipment, and update how to use existing technology within the project. Here are some technological examples that you may use in your goal:

  • Network capabilities

  • Mobile devices

  • Telephones

  • Hardware

  • Software

7. Quality objectives

When you wish to track the quality of your products during a project, create a quality objective. This goal can also refer to how you plan to minimize the amount of product assembly faults or ways to improve customer happiness with the product. If you've produced a quality plan, your quality objectives are often inside those specifics to help you articulate their purpose to team members. A quality plan is a document that outlines your product standards, quality policies, and the resources and processes necessary for a given project.

How to write project objectives

Here are some steps you can take when writing project objectives:

1. Determine which operational manners require modification

During a project, you may encounter issues with team members or the organization that prohibit a project goal from being completed quickly. By identifying these challenges early, you can write down which objectives to prioritize first to avoid issues from occurring. As a result, you can set the appropriate goals to help you succeed.

2. Identify your success criteria

Defining why you're creating your project objective, and how to complete it successfully is vital. It may assist you in determining how long the project's objective may take to complete, what you want to achieve, and how you and your team can address any challenges that may arise. One of the most effective ways to determine what success means for your overall project is to do a SWOT analysis and write down all the possible outcomes and challenges. The SWOT analysis can be a useful tool for assessing the strengths, weaknesses, opportunities, and threats that a project encounters.

Related: How to Define and Measure a Key Performance Indicator

3. Discuss the project's concentration

Defining the focus of a project entails providing specific details regarding your goals, which can include leads, websites, operations, client surveys, turnover, sales, profitability. For example, if the organization aims to become more sustainable by minimizing plastic waste, you may claim that sustainability is your primary emphasis. To get a better understanding of how a project objective might help your team accomplish the results you want, research and define the company's existing sustainability.

4. Consider adding the area and time for the goal

This step includes determining when and where the team can accomplish the goal. Many departments may be involved in achieving objectives, which necessitates a great deal of teamwork. To improve collaboration between different teams and departments, it may be helpful to categorize your objectives and include details of the location and time period you want to achieve them.

5. Focus on the scope of your goals

It's critical to focus your objectives and keep them as brief as possible while containing all the essential information to help your team complete them successfully. One of the best approaches to achieve this is to write your objectives down in a variety of ways before deciding on the final goal. After finalizing your goals, it may be helpful to allow your team members to review your plan to ensure each objective is realistic and attainable.

Examples of project objectives

Here are a few examples of effective project objectives you can use as a guide while you create your own:

Example one

Below is an example of a business objective:

Using their additional six hours per week by June 2023, our senior web development team may redesign our website, including a new logo. They intend to give us an update report every Friday on what they've accomplished and what they still want to finish. For the project's completion, we've reserved $6,000 for them.

Example two

Below is an example of a performance objective:

Our sales staff intends to enhance profits by 40% by the end of the 2022 holiday season. We plan to achieve this by delivering 3% more coupons to customers' mailboxes and inboxes. We also aim to hold sales meetings at the end of each quarter to track the number of sales made with the coupons.

Example three

Below is an example of a regulatory objective:

Our goal is to develop onetime-use products that are more environmentally friendly to follow the province's recently passed sustainability legislation. By January 2023, we intend to have more environmentally friendly single-use straws, containers, and utensils. We plan to use bamboo for these items because companies produce it mechanically rather than chemically. We also aim to conduct bi-weekly production inspections to make sure the project stays on track.

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