Marketing Tips for Beginners (A Comprehensive List)

By Indeed Editorial Team

Published June 10, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

With the advancement of social media, online shopping, and payment technologies, marketing is a constantly changing field. No matter what the product or service, the strategies that brands use to reach their consumers constantly change with developments in the marketplace. Knowing some helpful tips for how to optimize your marketing strategies' impact is key to maximizing revenue and increasing reach, especially for beginner marketers. In this article, we explain how the following useful tips can help you become a better marketer and provide a list of marketing tips for beginners.

How marketing tips can make you a better marketer

Following marketing tips can help you advance your career by gaining new strategies and maximizing the impact of those you already use. Even experienced marketers can benefit from learning about ways to approach marketing products or services, as the marketplace is ever-changing. Reviewing tips for marketing can also help you maximize the effectiveness of the marketing channels you already use. By developing your marketing strategies, you can increase the reach, engagement, and consequent revenue for brands you market.

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Tips for maximizing impact in your marketing

Here are some helpful tips for making your marketing strategies as effective as possible:

Relate the brand to current trends

Key to staying relevant is appealing to current trends and discussions. Conversations surrounding sustainability, ethical sourcing, fair trade, and treatment of animals all inform consumer decision-making. Consumers increasingly prefer socially or environmentally conscious products which reduce the negative impacts of production, distribution, or labour. When marketing a product, it's wise to consider the current conversations and trends related to the conditions of the industry the brand operates in.

For instance, if you market toothbrushes, there are active conversations around the sustainability of disposable dental hygiene products. To relate the brand to these trends in a positive way, you can focus marketing efforts on the sustainability of the brand's packaging or the product itself. You can include sustainability information on the product's packaging or marketing material, such as advertisements, to connect the brand to these conversations and appeal to environmentally conscious consumers.

Disrupt the marketplace

Disruption is a common term in marketing which relates to strategies that gain consumers' attention in new or inventive ways among an established marketplace. For instance, if you market milk, there is an established marketplace for this product, usually a refrigerated grocery store aisle. To disrupt this marketplace, you may find a way to represent the brand which consumers notice above all other brands. One way to disrupt this marketplace is by installing a branded synthetic milk fountain to capture the consumer's attention and direct it to the brand.

Create a clear brand identity

Brands with a clear identity may be more memorable to consumers than those without one. A brand identity can allow consumers to better understand what a brand achieves and who their demographic is. For instance, a street shoe brand may have a vastly different identity to a formal shoe brand, which informs their shoppers and retailers about the product and the purpose they serve. The street shoe brand's identity may be casual and relate to personal expression. The formal shoe brand's identity may relate more to professionalism and style.

Consider reach and resonance

A fundamental set of principles in marketing is that of reach and resonance. These two principles work together to define the impact of a marketing strategy. Reach refers to the amount of consumers your marketing can access through various channels. You may measure reach by assessing how many consumers you can reach through social media, radio, print, or television advertising campaigns.

Resonance relates to the ability a brand has to enter the consumer's consciousness and for those it reaches to remember it. The depth to which a consumer understands a brand is also part of resonance. Successful marketing campaigns reach as many potential consumers as possible and have maximum resonance with those they reach.

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Use outdoor advertising (OOH)

Because of the amount of engagement many people have with social media, television, and web advertising, it can be easy to neglect out of home, or OOH, marketing channels. These include billboards, posters, or fliers. Outdoor advertizing can be effective for reaching consumers in spaces relevant to the brand. For instance, you can place an advertisement at a bus stop for a retail outlet down the street from one of the stores. This way, you expose potential consumers to the brand before they get the opportunity to visit.

Similarly, you can target demographics and occasions with OOH marketing. Advertizing a taxi brand in a bar environment is an example of this, as the brand is targeting the demographic of bar guests and the drinking occasion.

Understand your demographic

One of the most essential principles in marketing is to understand your demographic comprehensively. A good way to target a specific demographic is to create a hypothetical persona, who represents the specific type of person you wish to market to. Doing so can help you predict the habits, instincts, and reactions of the individuals or groups you think represent your core consumers. The more detailed these personas are, the more insight they can provide. For example, here's a hypothetical persona a clothing brand may use to establish their demographic and inform their marketing strategies:

Example: Samantha is a young professional who works as an account manager for a lifestyle brand. She's 26 years old, and has been working in her field for three years after graduating with a bachelor's degree. On the weekends, Samantha enjoys spending time with friends and catching up with family. She has a dog and lives in an inner-city apartment with her partner. For fun, Samantha enjoys visiting galleries, hiking, and painting.

Engage through competitions

An effective way to increase consumer engagement with your brand is to hold a competition. You can create competitions on social media, websites, or on the radio to give consumers an occasion of engagement and an incentive to interact with the brand. By offering the brand's product as a prize, you also promote the product's perceived value. You can either manage the competition yourself, or use a third-party agency to facilitate the competition. Common competitions include texting a code, completing quizzes, or sharing content to enter into a draw to win.

Engage on social media

Social media is a powerful tool for gaining traffic, creating reach, and targeting demographics. Through a variety of social media platforms, you can purchase advertising opportunities through sponsored posts or promote the brand's social media page to engage with the public. Social media also allows brands to interact with people directly, rather than simply publishing information. On many social media platforms, a brand can ask or answer questions, post quizzes, or share existing content. Social media platforms can also provide gateways to online shopping portals or store directories, which can directly lead to sales.

To use social media to the brand's advantage, it's important to consider which platform your demographic engages with the most. It's also wise to consider which type of content your target audience engages with. For instance, some social media users prefer to engage with video content, audio content, humorous material, or written posts.

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Optimize SEO

SEO, or search engine optimization, is the process of ensuring that web content is likely to appear prominently in web searches. This can be vital for marketing on the internet, especially those which require visitation to the company's website to make sales. For example, a travel agent's website can benefit from attracting users searching for vacation packages. To compete against other online travel agents, an agency may employ SEO to ensure that when a web user goes to a search engine to discover options, that theirs ranks highly and appears early on the list of results.

The content on a brand's website can be what search engines detect when a user enters a search keyword or question. Optimizing this content to rank in search engines is a common way for companies offering products or services to increase traffic. Investing in search engine optimized content marketing can often directly result in a rise in sales.

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Optimize e-mail marketing

E-mail marketing is a common tactic for brands to reach established consumers of their products. Because so many companies use e-mail to communicate with and market to consumers, many recipients ignore e-mails that come from brands. Here are some tactics that you can use to increase the chance of consumers engaging with your marketing e-mails.

  • Use shorter subject lines: Shorter subject lines are more likely to attract the recipient's attention and communicate the purpose of the e-mail faster.

  • Create intrigue: You can try to create a curiosity gap, or leave a question in the mind of the recipient to encourage them to keep reading in the hopes of answering it.

  • Offer something: Recipients are more likely to read a marketing e-mail if there might be something for them, like a promotion, discount, or special offer.

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