Marketing Campaign Examples (With Types and Steps)

By Indeed Editorial Team

Updated February 4, 2023

Published May 2, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

If you work in marketing, you may be responsible for creating campaigns to increase brand awareness and sales. Marketing campaigns can help companies accomplish a number of other goals as well, such as selling products or services or educating an audience. Learning more about marketing campaigns can help you create one that suits any company's needs. In this article, we discuss what a marketing campaign is, give you marketing campaign examples, and explain how to create a marketing campaign.

What are marketing campaign examples?

Some marketing campaign examples are a company posting targeted content on social media or their website. A campaign is a coordinated marketing effort that combines many targeted strategies within a cohesive brand. Marketing campaigns often leverage print, web, and video marketing materials that display similar content and images. This can help consumers notice and remember a company's product or idea. Most marketing campaigns are intended to accomplish a specific goal, such as selling a product, expressing an idea, or raising awareness for a cause.

Related: A Guide to Marketing as a Career

Types of marketing campaigns

Before you can create a marketing campaign, it's important to know what type of campaign you want to create. Here are some of the common types to choose from:

Video marketing campaign

Creating a video and releasing it to the public is a great way to connect with a large audience. Videos can also be more captivating than text or still images, helping you engage your audience. You can use video marketing to accomplish any goals, such as advertising a new product or building brand awareness.

Influencer marketing campaign

An influencer is an individual with a large following on social media who can typically influence people's purchasing decisions. Influencers are usually experts in a certain industry, such as makeup or wellness, so their audience trusts their opinions and recommendations. You can partner with an influencer to advertise new products or services to their audience, helping you increase brand awareness and potentially sales.

Related: 8 Steps to Creating an Effective Brand Campaign

SEO marketing campaign

Search engine optimization, or SEO, can help you increase organic traffic to your website by using specific keywords that people are searching for online. If you include these keywords in your content, your website may rank higher on search engines, encouraging people to click on it. This is a low-cost option for increasing brand awareness and traffic to your website.

Related: How to Become an SEO Expert (With Salary and Job Outlook)

Referral marketing campaign

Referral marketing campaigns encourage customers to do the work for you. You can create a reward for current customers who refer new customers to your product or service. For example, if you work at a nail salon, you can give customers who bring a friend 20% off their next service. This is a great way to increase sales as people tend to trust their families' and friends' recommendations.

Product launch campaign

When releasing a new product, hosting a product launch or creating a product launch campaign can help you increase sales and revenue. This type of campaign typically requires you to create and release content about the new product before it's released. This generates interest in the product, encouraging people to purchase it as soon as it's released.

Email marketing campaign

One of the best low-cost marketing campaign options is to use email. Creating an email list of new and existing customers can help you send them content quickly and easily. You can send emails about anything, such as new products, promotions, or upcoming events. This is a great way to connect with your audience and keep them updated about the company.

Social media marketing campaign

There are many social media platforms available that you can utilize to post your marketing campaigns. Create content specifically for each platform to increase engagement. For example, if it's a video platform, create a video that includes current trends. Posting on social media regularly is also important as it allows you to build an audience and improve brand awareness.

How to create a marketing campaign

To create your own marketing campaign, consider these steps:

1. Define your objectives

Developing clear objectives can be foundational to your marketing campaign. Knowing what goals you intend to accomplish can help you make the rest of the decisions involved in your advertising plan. Consider brainstorming goals with your team and keeping them visible while you work.

2. Perform market research

Most successful marketing campaigns involve research about the groups of people you hope may purchase your product. Marketing professionals often use methods such as surveys and focus groups to figure out what kinds of marketing strategies are likely to attract the most positive attention. Sometimes they also use invented or composite personas to help figure out their marketing strategy. You can also sometimes refer to sources that are already available about a particular market segment to help inform your strategy.

3. Create a marketing plan

A marketing plan is another important part of a marketing campaign. Though the goals of each campaign may vary, most include analysis, planning, promotion, and publication phases. Analysis refers to measuring and understanding the product's customer base. Planning involves determining what kinds of materials to distribute and when. Promotion refers to spreading the word about your marketing campaign. Finally, publication is the step in which you actually distribute your marketing materials. The publication stage of your marketing plan may lead naturally into an analysis of the public's reaction, which begins the cycle over.

Related: Create an Effective Work Plan for a Successful Project (With Template)

4. Develop a schedule

A marketing campaign that follows a predetermined schedule is usually easier to analyze and modify if necessary. Additionally, if many marketing professionals are contributing to a campaign, a set calendar of events can help ensure that everyone is completing their tasks at the right time. Consider using digital tools such as workflow management software to help coordinate the timing of your marketing campaign across your team.

5. Consider a budget

Launching a marketing campaign includes an array of costs, so it's important to determine your budget ahead of time. Knowing exactly how much you can and want to spend on marketing your product or idea can guide other decisions you make about features, such as content and media platforms. You can also specifically indicate how much of your budget you plan to spend on different parts of your campaign. This can be especially useful if you are working with a team.

6. Identify opportunities for an emotional connection

Most successful marketing campaigns leverage some degree of emotional connection to communicate their message and achieve their goals. Identifying specifically what kind of emotional connection you want to develop with your customers and how you can best do so can be an important part of your market research process. Be sure to measure your success periodically and make adjustments if necessary.

7. Create engaging content

Marketing campaigns must also include some type of content. This can be written material, images, videos, or other kinds of media. The content included in a marketing campaign is usually what catches and holds the consumer's attention, so it may be worth paying close attention to the material you choose to include. Successful content marketing is often educational or informative in nature because these types of material help establish consumers' trust in you and your product.

Related: Six Persuasive Techniques to Improve Your Writing Skills

8. Include a call to action

Including a clear call to action can help motivate your audience to perform whatever action your marketing campaign is promoting, whether that is buying a product, subscribing to a service, or engaging in a particular kind of behaviour. Most successful marketing campaigns make it explicitly clear what the reader or viewer should do after reading or hearing the marketing message. For example, your call to action may be encouraging people to sign up to your email list for updates on an upcoming product.

9. Post your content

Once you have engaging content with a clear call to action, you can post it for the public to see. If you haven't already decided what platform to post your content on, now is the time to think about it. There are many platforms to consider, so think about the advantages and disadvantages of each one. For example, digital platforms, such as email and social media, can be highly cost-effective avenues for reaching your audience, and they perform differently than print or television marketing materials.

10. Automate what you can

Sometimes, it can be useful to automate parts of your marketing campaign. For instance, you might want social media posts to go live at certain times. In this case, you could use a subscription service to automate those posts. Email management services are another example of helpful automation because they can gather potential customer contact information and automatically distribute marketing materials. Automation can be a good strategy to use if you want to make your campaign more efficient and focus your efforts elsewhere.

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