What Are Leadership Vision Statements? Definition and Examples

By Indeed Editorial Team

Updated September 6, 2022 | Published September 29, 2021

Updated September 6, 2022

Published September 29, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

To succeed, every business, organization, or team needs strong leadership. Leaders guide their teams to success and to do so, they must be organized and have a well-defined vision. If you're in a leadership role, consider creating a leadership vision statement to help you stay on track with your goals and tasks. In this article, we review what leadership vision statements are, their importance, and how to develop your own.

Related: How To Be a Lead at Work (With Steps)

What is leadership vision?

Leadership vision is a leader's ability to focus on the most important aspects of themselves or the business. Your vision can incorporate lessons from your past and present realities as they can help guide you towards future goals and achievements. Your leadership vision defines your identity and principles, encouraging you to make choices that benefit you, your team, and the company.

If your team is aware of your leadership vision, it can guide and motivate them as well. This creates a more productive and efficient workplace. It also helps attract employees that agree with your vision and the company's so you can all work towards shared goals.

What are leadership vision statements?

Using your leadership vision, you can create a leadership vision statement that outlines the type of leader you aspire to be and the goals you want to achieve in your career. This statement should communicate your company's objectives and declare your personal values, beliefs, and purpose. It may also include a strategic plan for reaching your goals, keeping you motivated and accountable.

Developing a leadership vision statement helps create accountability for the goals you set and achievements you hope to reach. It is a statement unique to your desires for your future. For example, your leadership vision statement could be to lead with positivity and empathy, allowing you to build and maintain strong relationships with your team.

Related: Vision Statement Examples Within Job Descriptions

Why is leadership vision important?

Leadership vision is important for two main reasons:

  • It provides inspiration and motivation to keep going. Your leadership vision tells your team what the targets they need to meet are, inspiring them to work harder to meet their goals. Similarly, meeting these targets motivates them to keep working towards new goals.

  • It offers clarity and focus. When your team knows what they are working towards, they can focus on the steps they need to take to get there. This limits distractions and keeps them engaged to meet their deadlines and reach their goals.

Fundamentals of a leadership vision statement

For a leadership vision statement to be inspirational and motivational, it should meet the following criteria:

  • Uniqueness: To stand out, a vision statement should include the unique strengths, values, culture, direction, and beliefs of the leader and company.

  • Simple: The vision statement should be a sentence or two to keep it simple and easy to share.

  • Directive: A good vision statement should guide employees in all aspects of the business, such as when considering who to hire or what products to develop.

  • Inspiring: Your vision statement should inspire employees to achieve their goals, regardless of any personal challenges they may have.

  • Future-oriented: Vision statements are not just for the present, they should incorporate future goals that employees can strive to achieve.

  • Positive: Your vision statement should be optimistic by communicating the company's possibilities and addressing any problems that may arise.

  • Inclusivity: To promote inclusivity and diversity, your vision statement should remind every employee of their individual worth.

  • Actionable: For your employees to enact your vision statement, it needs to include a call to action to remind them of their role in the company.

How to develop your leadership vision

Before you can write a leadership vision statement, you must determine what your vision is as a leader. To do so, consider the following steps:

  1. Imagine the ideal future for your organization. Determine what success looks like for you and the company. Consider the achievements you want to reach to make yourself proud and any problems you may face along the way.

  2. Describe your leadership vision. Explain this vision to your team so they know what to expect from you and what they have to contribute to reach these achievements.

  3. Write the success story you imagined. Develop your goals and an action plan to reach these goals to create a success story you can be proud of.

Related: Examples of Personal Vision Statements To Help You Write Your Own

Sustaining your leadership vision

While developing your leadership vision is important, so is sustaining it to ensure you and your team stay focused. To do so, follow these tips:

  • Revisit your vision occasionally to keep it updated and relevant.

  • Remind your team of your vision regularly to help motivate them and ensure they are working towards the same goals.

  • Ensure your vision is realistic and tied to the organization's culture and values to improve the likelihood of you and your team following it.

  • Follow through with any promises you express in your vision to lead by example.

  • Remain positive when you face unexpected challenges or you temporarily divert from your vision.

Related: How To Improve Your Management Skills

How to create a leadership vision statement

To write your own leadership vision statement, consider the following steps:

1. Brainstorm

Before you can write your leadership vision statement, it's important to think about who you want to be as a leader. Consider what you expect from yourself and your team. For example, your expectation could be to build strong relationships with your employees, allowing them to trust and rely on you.

Then, brainstorm the short-term and long-term goals you want you and your team to reach. These goals should positively contribute to the future of the business. After you create your list of expectations and goals, you may have a clearer idea of what you want to include in your vision statement.

Related: What Is Strategic Planning? (With Benefits)

2. Involve employees

Another form of brainstorming is doing so with other people. As your leadership vision statement is going to guide your team, consider involving them in creating it. This helps you determine what motivates your team to achieve their best work so you can include it in your vision statement. To start the conversation, consider asking your team members some of the following questions:

  • What inspires your success?

  • What are the things holding you back from accomplishing your duties?

  • In what areas do you feel you require the most help?

  • What processes in our departments should be improved or changed?

  • What makes our organization unique?

  • When are the happiest moments at work?

  • What can I change to lead you better?

3. Refine your vision

Using the information you received in both steps, write your vision statement. Incorporate language that motivates your employees and emphasizes inclusivity. Be creative to inspire your team to work towards their shared goals. Ensure your statement is as clear as possible so every employee knows what they are working towards. You can adjust and refine your vision statement as many times as you want, so it is exactly what you want it to be.

Examples of a leadership vision statement

To help guide you when writing your leadership vision statement, consider these examples:

  • I will support my employees in their endeavours and reward exceptional performance to motivate them to reach their goals.

  • I will create an open line of communication between my employees and I to create stronger professional relationships.

  • As a doctor, I will work with my team to ensure we are providing the best level or care to every patient that enters our clinic.

  • I will lead with fairness, humility, and positivity to create a work environment that is enjoyable and productive.

  • I will lead by example by working hard, reaching my goals, and always being punctual**.

  • To continue working toward being a leader that I would be happy to work for. I will create a welcoming environment so my team can feel happy about coming into work.

  • I will help my organization grow by consistently onboarding new clients, building strong relationships with them, and encouraging my team to do the same.

  • I will strive to be a role model by working with integrity, honesty, and a positive attitude.

  • As a teacher, I will work with my colleagues to ensure all our students are receiving the education they deserve.

  • I will listen to all feedbacks from workers and clients to ensure our organization is constantly improving.

  • I will provide constructive feedback to my team members and accept feedbacks from them as well so we can all grow together.

  • I will constantly update my knowledge and skills to grow as an employee and encourage my team to do the same.


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