How to Insert a GIF into PowerPoint Presentations

By Indeed Editorial Team

Published April 25, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Creating effective presentations is an important business skill, and using a GIF is one way you can create an engaging PowerPoint presentation. Inserting amusing and relevant GIFs into a professional presentation is a great way to keep your audience involved with what you're saying and to help them focus on your points. Learning how to use GIFs in PowerPoint can help you create presentations that are more engaging and memorable.

In this article, we define what a GIF is, explain how to add an animated GIF into a PowerPoint slide, discuss how this can improve a presentation, and share tips for finding a GIF for your presentation.

What is a GIF?

To learn how to insert a GIF into PowerPoint, it helps to understand more about what a graphics interchange format (GIF) is. A distinct feature of the GIF format is that it allows for a lossless compression that preserves a lot of image data. Unlike JPEG and PNG, this file can convert low-memory images from a video clip into a looping slideshow known as a GIF. Because the file types are compact, you can use GIFs in PowerPoint just like any other image to add visual interest to the slide while reducing the presentation's overall file size.

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How to insert a GIF into PowerPoint

You can follow these steps to learn how to insert a GIF into PowerPoint to create an engaging presentation:

1. Copy and paste

If you find a GIF on the internet, you may easily incorporate it into your presentation PowerPoint using the primary copy and paste technique. Right-click on the GIF you want to insert into your PowerPoint presentation slide and select "Copy image," or use Ctrl C on your keyboard. Then find a blank space on your PowerPoint slide, right click, and select "Paste," or use Ctrl V on your keyboard. It enables you to incorporate a GIF into PowerPoint immediately from a web search result using the internet, without downloading the file to your computer.

2. Insert a saved GIF

You can decide to go to the insert tab and select the GIF you want to use from the pop-up window, or open the file window on your computer and drag and drop the GIF into PowerPoint from there. This method is excellent if you want to develop a library of GIFs for future presentations, but can be more time-consuming than copy and pasting GIFs.

3. Find a GIF in PowerPoint

PowerPoint includes a menu with images and GIFs that the program uploads. Search for the insert tab and select online pictures from the drop-down menu. If you click on the online pictures tab, you can find several categories and images related to them. You can also search for the broad term GIF in the search bar to find only animated pictures. There are hundreds of GIFs to choose from, so you can likely find one that works for your presentation topic or theme.

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Why it's helpful to insert GIFs into PowerPoint

GIFs can be a valuable addition to most presentations, as they make them more appealing and can engage the audience. Here are some reasons inserting a GIF into your presentation is beneficial:

Allows audience engagement

Incorporating a GIF into a PowerPoint presentation allows your audience to react to and engage with your presentation. While there can be instances in which the text on slides is the primary mode of communication, it's more engaging to vary the content you include in your slides. Using a GIF to change the flow of your presentation effectively allows the audience to process the information you're presenting.

Using animation GIFs in a PowerPoint presentation is also a great way to make a point clear. The visual impression made by the GIFs may allow the audience to get a better understanding of what you're talking about or the message you're trying to convey. The GIFs may make the audience more active because they can ask questions they don't understand and seek clarification.

Engages audience attention

Using images while delivering a speech can help keep your audience focused on you and your message. When your audience focuses their attention on you, the information you provide has the potential to be more impactful and memorable. Even though many GIFs are humorous, there are various GIF niches, such as perfect loop, reaction, and technical GIFs as well. Consider your audience when selecting a GIF to support your message.

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Customizes your presentation

Like many other visual elements, GIFs are an excellent choice for making your presentation unique. Including animations in your presentation can ensure that your audience can give you their full attention and remain engaged in what you have to say. That they play automatically and continuously has advantages for making a presentation. For example, you don't have to worry about when to press the play button on your video. Once the slide with the GIF displays, the animation begins.

Creates less distraction

GIFs can be less distracting from the presentation than other media. The animation begins as soon as you change slides, making for an easy transition. GIFs don't have sound, so you can converse while the clip is playing on repeat, unlike a video which requires full attention.

Relates to social media

GIFs are viral on social media platforms because they are amusing. GIFs invite the public to relate to the message and participate in the joke. Animated GIFs can be a handy tool for injecting humour into your presentation. Consider whether a GIF suits the tone of your presentation and the message you want to convey. For serious topics, a simple image or video may be more suitable.

Uses a small size file

One advantage that GIFs have over videos is their smaller file size. Due to the large file size, the videos embedded in presentations may load more slowly. When using GIFs, this can never happen to you, given that they are smaller than a video. They make the presentation smaller and more easily distributed.

Makes it easy to comprehend

GIFs can make an audience look more closely at your product, highlighting details that can entice them to purchase or download it. Animated GIFs can also convey your message quickly and succinctly. It's sometimes easier to explain something visually than to explain it verbally. GIFs are quick and straightforward to comprehend as it enables users to engage with the format more quickly and consume the content easily than other formats.

Tips for finding a GIF for your presentation

Knowing where to look for GIFs can help you search less the web for the GIFs, allowing you to spend more time improving the overall quality of your PowerPoint presentation. Here are a few tips on how to select the most appropriate animation for your document:

Use an image search

If you're looking for a GIF in a broad category or niche, such as funny GIFs, an image search can be a quick and convenient way to find the perfect image. When conducting a broad search, it's critical to understand the mood of the presentation in advance, as a broad search can bring a hundred or thousands of results. Making your searches more specific can allow you to focus your search results. When looking for an information GIF about dental implants, searching for an educational GIF may yield relevant results.

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Use third-party websites

You can insert GIFs from other websites into your PowerPoint presentation and use them as long as you follow the copyright attribution rules, including crediting the image's creator. The result of a quick internet search for phrases such as reaction GIF websites can yield relevant third-party GIF hosting websites you can explore to find content for your presentation. Many websites host thousands of animated GIFs in a variety of categories. Ensure that you're getting permission to use a GIF before including it in a presentation or other documents.

Use the PowerPoint online picture collection

Powerpoint has its collection of images and GIFs that can guide finding GIFs and images relating to a specific topic. You can find several default GIFs options by searching for the term GIF in the online pictures navigation menu. The images available are diverse, and it can be a helpful tool as everything is within the same software, which allows for maximum productivity.

Please note that none of the companies, institutions, or organizations mentioned in this article are affiliated with Indeed.

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