What Is an Idea Pitch? (With Benefits, How-to, and Tips)

By Indeed Editorial Team

Published June 10, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

An idea pitch is a presentation where you try to convince investors and executives to support your idea financially. Adequately presenting a pitch involves transforming a business proposal into a compelling presentation that depicts your idea's value and expected profit. Understanding how to pitch your ideas can help you successfully seek out investment and support to actualize the business proposal. In this article, we explain what an idea pitch is, share its benefits, discuss the requirements before pitching, explore how to pitch an idea, list elements to include in your pitch, and provide some tips.

What is an idea pitch?

An idea pitch is a presentation of your business idea to convince people capable of actualizing the plan. You can deliver this pitch in a formal environment where you give a full presentation or pitch a simple plan describing how to improve the work process in an informal setting. You can pitch an idea to executives, managers, stakeholders, colleagues, and investors.

Related: The Best Ways to Answer "Sell Me This Pen" (With Samples)

Benefits of pitching an idea

There are several benefits of pitching an idea, and they include:

  • Helps create improvements: Your pitch can be an idea to improve a product that's already existing. Delivering a good pitch can help you successfully attain that objective.

  • Generates revenue: A pitch can involve a plan that allows a company or organization to produce profits.

  • Develops relationships: A successful pitch can help you develop good relationships with potential partners, which can help you get more resources for a startup business.

Requirements before pitching an idea

There are certain factors you consider before deciding if you're ready to deliver a successful pitch. They include:

  • Uniqueness: The uniqueness of your idea can help you proffer a viable solution to a problem no one has currently solved.

  • Innovativeness: An innovative idea means a new addition to the industry that can facilitate the industry's progress and success.

  • Relevance: A successful pitch can solve the current problems of the audience or a specific market.

  • Clarity: A well-defined pitch helps you successfully deliver a pitch to solve a specific problem instead of having a vague idea.

  • Capability: An essential component of delivering a successful pitch is your ability to implement the idea once you have support and resources.

Related: How to Make a Presentation in PowerPoint (With 8 Steps)

How to pitch an idea

The following are some steps you can follow to ensure you give a successful pitch:

1. Define your idea

For a pitch to succeed, it's essential for you to think about all the details of your idea. This idea you intend to share requires actionability and detail. To meet these specifications, you can ask yourself what problem your idea solves and whether this problem is relevant enough to justify the cost of implementing your idea.

This step helps you know exactly how your idea resolves the problem and why you're the right person to solve the problem. It helps to look at the situation from the other person's perspective, asking a potential investee or colleague why the person is the right person to solve the problem.

2. Consider the scope of your idea

This step involves considering the size of your idea. The size of the idea determines the amount of preparation you require and the number of pitches to make. It also determines the particular decision-makers you want to contact, and the time required to pitch your idea successfully. A slight improvement to an already existing entity requires fewer people to convince than a new, large, and complex idea that requires the approval of many decision-makers. Big projects may need a more extended period to reach the stated goal of the idea.

After determining the scope of your idea, you can research instances where other people have pitched ideas of like size. This gives you a better understanding of their success and an opportunity to learn from their mistakes and improve on certain decisions and processes.

3. Determine the decision-maker

Identifying the person who can approve your idea is essential in this process. This person can be a peer within the company you work for if the scope of your idea is minimal. It can also be a manager or an executive in the company you work for if the area of your idea is large.

Sometimes you don't have direct access to the decision-maker. In this situation, you can list the people who have access and discover ways to connect to those decision-makers. You may make multiple pitches within this network to attain the goal you want.

Related: How to Be an Effective Decision Maker (With Steps and Tips)

4. Think about the other person's perspective

In thinking about your pitch, it's best to start by thinking about the perspective of the person to whom you're making your pitch. You can consider, first, if the person is interested in your idea and any concerns they may have. You can also think about the number of unsolicited pitches the person receives each day. Doing this helps your pitch fit the perspective, needs, and interests of the person you're pitching to, making your pitch more effective.

5. Plan your pitch

In this step, it's best to have three different variations of your idea pitch. A five-second version, a 30-second version, and a five-minute version. The five-second version consists of one sentence that briefly describes your idea. This sentence expresses the problem and the solution. The more extended versions of your pitch come after the five-second version.

After creating the different versions of your pitch, you can start thinking about your strategy if you don't have visual aids available. Visual aids enhance your pitch while providing clarity, but they're not always available. In this situation, you can use objects around you, like a napkin, to help explain your idea.

6. Practise your pitch

Once you've thoroughly thought about your idea, and you've completed your pitch, the last step is to practise your pitch. It's a good idea to practise in front of people that can give you an honest review of your presentation. This feedback can help you improve your idea and your presentation skills to have a more significant impact on the intended audience. Lastly, you can also write a list of questions you think your audience may ask and ensure you have adequate answers.

Related: How to Give an Elevator Pitch (With Examples)

Elements to include in your pitch

The outline for your pitch differs based on the content and the audience you wish to address, but here are some classic elements to include in your presentation:

  • Introduction: You can start your presentation with an introduction that explains the business concisely and straightforwardly. You can also include a value proposition in your introduction to demonstrate the value of your idea.

  • Problem: Explain a problem that your target market faces to demonstrate the need for your product or service.

  • Target market: Your product solves a specific problem, which means a particular group of people faces a problem your product can solve.

  • Solution: Here, you can state how your idea solves your target market's problem. Support your statements with descriptions and visuals of the idea in implementation, including photographs and videos.

  • Competition: In this element, you can explain the qualities that differentiate your idea from other ideas and state why you're the best to implement the solution.

  • Financials: You can convince investors by explaining the amount of money you need for the project and the expected return of investment (ROI). You can also depict this through pie or bar charts and projected figures.

Tips to guide your idea pitch

The following are some tips to help you perfect your pitch:

  • Balance business and emotional needs. It's best to connect with your potential investor, colleague, or manager on both their emotional and business levels.

  • Be succinct. Utilize focus and good momentum to get your audience's attention within a few seconds. The idea is to explain the main idea of your presentation quickly.

  • Tell a story. A narrative pattern gives your pitch a great flow irrespective of your choice of delivering the pitch.

  • Be natural. Explain your idea using your own words within the time you have established for this.

  • Focus on results and benefits. It's essential to focus on that value rather than the cost of your idea. Highlight the benefits of your idea and its unique value.

  • End with a call to action. You do this by giving the audience a chance to follow up with you later for more details or urging them to invest and support your idea for the unique value it creates.


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