How to Write an Analysis (With Importance and Tips)

By Indeed Editorial Team

Updated November 25, 2022 | Published November 5, 2021

Updated November 25, 2022

Published November 5, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Conducting analysis supported by adept research and useful data can be a useful tool for effective decision-making. It also allows you to build facts to support your ideas. Knowing how to write an analysis can help you make better decisions and support your opinion in the workplace. In the article, we discuss how to write an analysis, explore its importance, and highlight tips for writing analysis.

How to write an analysis

You can follow these steps when learning how to write an analysis:

1. Understand what analysis involves

An analysis is an in-depth examination of a topic that involves conducting research, collecting data, and sorting results into smaller topics to reach logical conclusions. An analysis presents targeted arguments on a particular subject and backs them up with data and evidence. Also, if you want to challenge a situation, writing analysis can help you find different factual solutions.

2. Identify the type of analysis

There are various types of analysis, and they include:

Qualitative analysis

The process of qualitative analysis involves using subjective methods to analyze the value and prospects of a company. This process uses non-quantifiable data such as development and research, industry cycles, management expertise, and labour relations. In addition, a qualitative analysis aims to understand people and company cultures by using interviews and surveys to predict outcomes.

SWOT analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis is a research method that helps a company develop new strategies to maintain the brand identity and efficiently achieve its objectives. Most organizations use this analysis method to understand how new development can affect their organization and prepare for the changes.

Market analysis

A market analysis is an extensive assessment of the market to determine the suitability of a product or business. This process provides answers about the industry, target market, business goals, and external factors' effects. When a business is looking to expand its market share, introduce a new product, or move into a new location, conducting a market analysis can help them understand how such development affects its bottom line.

Training needs analysis

Training needs analysis is an important step in the employee training process because it helps determine if training methods improve output and productivity. This process also helps create an effective training plan and identify the resources needed to maximize employee efficiency. It's also important for a company's system development as it studies the relationship between training needs and its system.

Competitive analysis

Writing a competitive analysis helps you research the top competitors in your industry and use the information to improve your market hold. Competitive analysis helps you identify the strengths and flaws of the competition and identify more scalable methods to connect with customers. Also, identifying the products and services of competitors can help you identify gaps in the market and create new products to meet consumer needs.

Risk analysis

The goal of any business is to maximize profit, but excellent businesses also identify and weigh the risks associated with business decisions. Risk analysis is an important step in the decision-making process because it identifies potential hazards and how they affect a business. In addition, risk analysis aims to prepare a control plan to mitigate the negative impacts or develop new strategies if a plan is too dangerous.

Industry analysis

Industry analysis is an assessment tool used to determine how a business compares to others in a particular industry. It's more in-depth than market analysis and helps you analyze how every aspect of a company relates to other companies in the industry. This kind of analysis helps you identify internal and external factors affecting a company's growth and profitability.

Quantitative analysis

Quantitative analysis refers to the scientific process where scientists collect, analyze, and evaluate data to understand past, present, and future patterns. This process uses statistical and mathematical modelling, research, and measurement to understand behaviour. A quantitative analysis differs from qualitative analysis, as the former deals with exact figures and absolutes while the latter deals with intangible and unquantifiable data.

Read more: What is Quantitative Analysis?

Marginal analysis

Marginal analysis is the comparison between the additional benefits and costs of a particular activity. This analysis process helps decide how to allocate resources and if a business path is viable and profitable. A company that intends to increase its production output can conduct a marginal analysis to ensure that the benefits of the decision (the profit) outweigh the additional expenses of the decision (cost of production).

Pareto analysis

The Pareto analysis is a graphical representation used to rank the recurring problems within business processes. The diagram in this method uses the 80/20 rule to identify and rank problems from the most frequent in business processes to the least frequent. The 80/20 rule is a statistical formula stating that 80% of results most likely come from approximately 20% causes. This analysis process aims to help you focus resources on areas that affect the organization's overall success.

3. Specify your argument

The next step is to pick and specify the argument you want to address. Ensure that your arguments are clear and focused on a particular topic. Also, it's important to take a strong and dominant stance, so the intention of your analysis is clear to the reader. A statement benefits from being specific to the training needs and makes a strong claim on the topic.

For example: Conducting employee training in teams is more productive than individual training.

4. State your thesis

Your thesis statement advances your argument by stating specific claims that data and research can back up in the other paragraphs of your analysis. It's essentially a single sentence that defines the scope and summarizes your claims in the analysis.

For example: Companies should adopt team training programs instead of individual programs because team training has more practical application, improves office relationship, and drives productivity up significantly.

5. Write an introduction

The introduction guides your reader and makes it easier to understand the specific topic. The first few sentences in your introduction can define your argument and thesis in broader terms.

For example: Companies conduct employee training at regular intervals, especially when they employ new staff. Studies have shown that the training period is essential in helping new employees adapt to the work environment and prepare old employees for higher roles in the industry. In addition, it's more effective and efficient for companies to adopt team training strategies because it improves overall productivity by 20% and fosters healthy work relationships.

6. Build the body

After using the introduction to expand on your arguments, you now have a clear definition of the topic and foundation for the rest of your analysis. The body of your analysis contains paragraphs with data to support your claims. Discuss one argument per paragraph so you can elaborate on each argument. It's vital that you support your claims with research from credible and verifiable sources. Then, cite the sources you used and give proper credit to the publishers of the materials.

7. Write a conclusion

Your conclusion can be an overview of your arguments and a restated version of your thesis statement. It can also be an opportunity to clear any remaining doubts in the mind of your reader.

For example: Team training exercises have been shown to yield better results in shorter periods, ease the transition into new jobs, and create a dominant positive atmosphere in the workplace. Most companies have seen the benefits and have fully adopted this training style. As the goal of every business is efficiently improving its productivity, it's vital that more companies adopt team training programs.

Importance of analysis

Writing an analysis is important to help highlight issues facing a company and research effective solutions. Analysis helps mine and interpret data while structuring the data into a format that's easy to understand and applicable in real-world situations. For example, customer demographic analysis helps identify a company's member base and non-core customers, demographically segment the customer base, and identify opportunities to increase business and expand the market.

Tips for writing an analysis

Here are some tips to help you write a credible analysis:

  • Create a blueprint. Before writing your analysis, create an outline to help you gather your thoughts and ideas. It's easier to stick to your topic and build a structure that makes it easier for your reader to follow your thought process with an outline.

  • Research extensively. Writing an analysis requires you to consider as much relevant data as possible. Conducting deep research ensures you can find enough facts to support the credibility of your opinions.

  • Communicate your thoughts clearly. Analysis deals with research, and there are many ways to interpret data. It's essential that you communicate your deductions and highlight how the data relates to your arguments.

  • Be objective. When writing an analysis, it is important to consider all facts, including those that don't support your arguments. Approaching a topic with an open mind allows you to consider all sides and present stronger arguments to refute points that don't support your claim.


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