A Complete Guide on How to Use an Instagram Business Account

By Indeed Editorial Team

Published May 16, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Instagram is a social media platform that can help businesses share content relating to their goods and services with prospective clients. An Instagram business account has relevant features that can help create a relationship between buyers and sellers. Knowing how to effectively utilize this platform to create awareness for a brand can help you increase profit.

In this article, we explain how to use an Instagram business account, provide tips to help you grow your audience and ensure effective use of this social media platform, review tips for increasing followers on the platform, and discuss other Instagram formats that you can use.

How to use an Instagram business account

Follow these steps to learn how to use an Instagram business account effectively:

1. Sign up for an Instagram account

You can skip this first step if you already have an Instagram account. To open an Instagram account, download the app, tap on "Sign Up", and enter your details. Choose a username that reflects your brand and use a strong password for the account. To complete the sign-up process, you can click "Done". Instagram may ask you to log in to your Facebook account if you link your Instagram account with your Facebook account.

2. Switch to an Instagram business account

On your profile page, click on the hamburger menu in the upper-right corner. Select the option for "Settings" and switch to a business account. On some accounts, the option for "Switch to Professional Account" is directly in the "Settings" option. If you don't see this option, tap "Account" under "Settings" and choose "Switch to Professional Account". You can also select your business category and add relevant details. Then tap "Done" to complete the switch to the different account type.

3. Write a compelling bio

Customers often read the bio for a business when visiting their Instagram page. Including a compelling bio can help increase the page's conversion rate. You can briefly describe the brand using concise terms that showcase its specialities. Here's a list of tips you can use to help you create a compelling bio:

  • Use about 150 characters to define the brand.

  • Organize the information using line breaks.

  • Include an emoji to gain attention to essential details and to display personality.

  • Include a call to action (CTA) to prompt your visitors to take action.

4. Share quality content

The key to attracting and engaging your followers is sharing compelling content. The aesthetics and visuals of a page contribute to its recognizable visual identity. You can alternate between posting pictures of the products or services, customers' reviews, and photos of the team or the office. You can also use editing tools to make your photos look better and more professional. With these tools, you can add frames and the brand's logo to the pictures, and even create infographic content. You can use the editing tools available on the Instagram app or other available editing apps.

You don't need professional photography skills to take quality pictures. The following are tips that can help you create and share quality content:

  • Use natural lighting to make the colours appear brighter and truer, and to have shadows appear softer.

  • Try different angles to find the perfect fit for the concept and photo you want.

  • Provide balance with appropriate contrast can make your pictures more visible and accessible.

  • Keep your picture simple to reduce distractions.

5. Grow your audience

Making your page interactive to get new followers and keep existing ones can help you grow your audience. Replying to comments can help increase engagement on your posts and with the brand. Using hashtags in your captions can also help increase the visibility of your posts and page. This is because prospects can easily search for pages using strategic hashtags. You can use more than one hashtag and have a customized hashtag particular to the brand. All these may contribute to helping you grow your audience.

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6. Track your success

Measuring your success levels can help you determine if you're progressing toward achieving your goals. The Instagram business profile provides you with built-in analytics tools that help track data. Tracking your progress can help you determine if your current strategies work effectively. You can easily try new approaches and methods to get desirable results.

Tips for ensuring productive use of an Instagram business account

Here's a list of best practices to help you make efficient use of your business page:

Set goals and objectives

To track your success on Instagram, set goals and objectives to make the process more efficient. State the business objectives and how Instagram can help you achieve this. It's beneficial to use the SMART framework when setting these goals. That means you can set specific, measurable, attainable, relevant, and timely goals.

Know your target audience

Creating content specific to your target audience can help your page get the publicity you desire. Knowing your target audience can help you create relatable and relevant content. You can define your target audience in a number of ways, including determining who already buys from you and assessing the analytics on your other channels.

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Use compelling captions

A suitable and specific caption can help you add meaning to a photo or video. It can be helpful to develop a set of guidelines to help you make your captions distinct and relate directly to the brand. You can decide if you want to use emojis for your captions, or follow a particular style guide for the brand.

Post consistently

Updating your page with new posts can help build anticipation for your content and increase engagement. Consider scheduling your posts in advance using a social media management tool. Doing this can help you maintain a consistent content calendar.

Create a content calendar

You can help ensure you don't miss important dates in your creative production by creating a content calendar. You can research important events and analyze sales data to discover when customers start planning for specific occasions and make more purchases. Considering this can help you time when you post content. An Instagram business account also allows you to check the days and hours that are popular for your audience and indicates when they are usually active on the platform. You can improve organic reach by posting when most of your audience may be online.

Helpful tips for increasing followers for an Instagram business account

Here's a list of tips you can use to grow your number of Instagram followers:

Promote your Instagram business page on other channels

Sharing links to your Instagram posts on your other social media pages can help build your Instagram audience. You can inform your followers and friends on your other accounts about the kind of content you post on your Instagram page and encourage them to follow you. This can help build you following online overall and promote your brand across different platforms.

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Collaborate with Instagram influencers

Forming a productive partnership with influencers on Instagram can help you increase the awareness of your Instagram business account. This may lead to increased social media presence and audience. You can work with brand influencers whose followers may have an interest in the brand.

Utilize Instagram ads

You can invest in Instagram ads to help you share your content with a large targeted audience. This feature includes the option to include a CTA button that allows prospects to contact you easily or access your website. Targeted ads allow you to set your budget based on the length of time you want the ad to run and the number of people you wish to view it.

Relevant Instagram formats

Instagram offers other formats and features to promote a brand and create awareness. Popular Instagram formats that can help you promote a business include:

  • Instagram reels: You can create and edit videos and pictures using this format. Instagram reels introduce a new and exciting way to communicate and share content with your followers.

  • Instagram carousels: It's possible to post up to 10 photos in a single post with this format. These posts are likely to have higher engagement, as you can post numerous compelling pictures in a single post.

  • Instagram Live: This feature allows you to stream live and share information with an audience. It also allows up to four people to broadcast live at a time.

  • IGTV: It's possible to post long videos on Instagram with IGTV. This format is helpful for recurring content series.

  • Instagram guides: This format allows brands to share products, how-to guides, and company news with their audience.

Please note that none of the companies, institutions, or organizations mentioned in this article are affiliated with Indeed.

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