How to Schedule a Facebook Post (With Steps and Benefits)
By Indeed Editorial Team
Published April 25, 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Facebook is a social media platform businesses in any industry can use to interact with an audience of existing or potential customers. With the scheduled post feature, you can draft posts and set them to publish at a specific date and time. Knowing how to schedule your posts can help you distribute content at an optimized time to maximize your customer engagement and increase brand loyalty. In this article, we explain how to schedule a Facebook post, discuss the benefits of doing so, and provide answers to frequently asked questions concerning these posts.
How to schedule a Facebook post
Here are some steps you can take if you are interested in learning how to schedule a Facebook post:
1. Create a Facebook business page
You can create a business page on Facebook using an existing account or you can create a new account. Once you login, you can click the "Pages" option from the menu on the left of the screen. On the upper-left portion of the window that opens, you can click "+ Create new Page" to make a business account. This prompts you to add the business' name and select up to three categories to describe the business.
There's also a field to add a description for the business, and you can consider adding other important information here, such as the business's mailing address, email address, and phone number. Filling in the description can help prospective customers discover the business and learn more about it. Click "Create Page" after you fill in all the details. You can then add a profile picture, which may be the company's logo, a photo of its building, or a staff picture .
2. Draft your post
To create a post, go to the business's Facebook profile and click on the "Business Suite" option under the "Manage Page" menu on the left of the screen. Here, you can click the blue "Create post" button to begin your draft. A window pops up with various fields and boxes to help you create a comprehensive, compelling post. You can add text, include photos or videos, enter a location, and activate a call to action.
3. Check the preview
When you create your post, the website automatically provides a preview on the right side of the "New post" window. To alternate between desktop and mobile preview mode, you can click on the drop-down menu at the top of the preview section. You also can view your links, texts, and pictures to see whether they fit in the post. If you're not satisfied with the preview, you can make changes to optimize the post to your liking, such as changing the background colour for your post or changing the order of your photos.
4. Choose a time and date schedule
You can click on the arrow next to "Publish" at the bottom of the page to schedule your post. With this, you can set a suitable time and date to publish the post if you don't want it published immediately. Choose the day and time you prefer to publish the post and click "Save."
5. Schedule your post
Next, the "Publish" button changes to "Schedule post." You can click on this to schedule your Facebook post. Doing this places your post in the publishing queue until the date and time you set it to go live.
Benefits of scheduling Facebook posts
There are several benefits of scheduling Facebook posts for a business, including:
With Facebook scheduled posts, you can keep up with important events and occasions without missing anything. Scheduling your posts for the week can help you focus your attention on other aspects of your daily activities. Because the process is automatic, it removes any element of human error, which helps ensure all of your posts go live at the correct time. Posting consistently can help you assure your customers and followers you're serious about a brand or event. It can also help you regularly give updates on a product, service, or event.
Helps you connect with a broader audience
If you have a global follower base that lives in different time zones, scheduling posts can be an effective way to connect with them. You can schedule posts to go live at times when analytics show you commonly have high engagement on your account. Using this feature prevents you from having to work untraditional hours to engage with an audience several hours ahead or behind you.
For example, if you want to make a post at noon for your audience that's eight hours ahead of you, it's possible to schedule it the day before instead of staying awake to post it manually at 4 a.m. your time.
Provides higher quality
You can create content with higher quality when you schedule your post. Doing the work at a comfortable time and in a convenient place to schedule posts can help you create quality content. This allows you to add a post to your queue whenever you think of a good idea instead of having to write it down or try to remember it later. High-quality posts may help you retain existing followers or prospective clients while gaining new ones.
Posting individually on Facebook can take more time than scheduling posts. It can also reduce the time you spend on loading the website and accessing the account. Instead, you can load it only once and schedule all of your posts at the same time. This also can help you to use the same base caption with a few adjustments on each post to make it more specific and compelling.
FAQs about scheduling Facebook posts
Here's a list of some frequently asked questions about scheduling Facebook posts for a business:
How do you edit a scheduled Facebook post?
After scheduling your Facebook post, you might want to make a few edits or adjustments. You can find the queue with your post and edit it by first navigating to "Scheduled posts" in the business suite. Here, you can find all your scheduled posts. You can click on the post you want to edit to view the details.
Find the icon with three dots, and click on it to bring up a menu with several options, including rescheduling posts, editing posts, duplicating posts, and deleting posts. To edit your post, select the option to edit the post and make the changes you want to make. Click the "Save" button when you finish.
Can you use a third-party scheduler for Facebook posts?
Many online tools enable you to create and schedule posts on Facebook. The steps on scheduling posts on these tools may differ depending on which one you're using, but most of them allow you to schedule more than one post at a time. They also have other benefits, including:
Advanced scheduling options, such as bulk scheduling
Features that personalize recommendations for suitable times for you to post
Ability to manage multiple business profiles and pages
Auto-reply features for comments, which work when you add several conditions and actions to automate your comment management workflow
Tips for scheduling Facebook posts
Here's a list of some best practices for using the Facebook scheduled post feature:
Choose a suitable publication date and time
This tip is especially helpful when you have a global audience. You can schedule your posts to publish when the majority of your audience is online. Considering factors like time zones, rush hours, and location can help you create a schedule that may be suitable for your audience. Doing this may increase the engagement on your posts and help you achieve better results.
Update your post when necessary
Staying updated with the current trends and what's happening around you can help you optimize your scheduled posts. It's essential to consider recent events and edit your posts to match these situations so your post can remain relevant . You can regularly check your scheduled posts before their publishing date to help ensure they don't include any words or phrases that your audience might find insensitive because of a recent event.
Keep track of your engagement and analytics
Knowing what works best for your audience can help you optimize this scheduling feature. You can monitor your performance using a social media analytics tool to see trends in your post's engagement. With your historical data, you can either continue with your current schedule or make adjustments to improve engagements and interactions.
Please note that none of the companies, institutions, or organizations mentioned in this article are affiliated with Indeed.
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