How to Post a Link on Instagram (With Step-By-Step Guide)

By Indeed Editorial Team

Published April 25, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Social media allows individuals and companies to reach a wide range of customers while improving brand loyalty. Instagram is a popular social media platform that offers these benefits to marketers when used effectively. Understanding the ways to post links on Instagram can help you better maximize the platform for marketing a brand. In this article, we discuss how to post a link on Instagram, identify reasons to post links on Instagram and provide tips when posting your links on Instagram.

How to post a link on Instagram

There are various ways to add a clickable link to your Instagram posts that don't require the provision of a specific field. Follow these steps to learn how to post a link on Instagram:

1. Add links to your bio

The best method is to include your link in your bio section, which appears below your username when you enter your profile page. This method is useful if you're using a personal profile or a business account. To complete this method, follow these steps:

  • Open your Instagram application on a mobile device, and click on the profile picture in the lower right corner of the screen.

  • Tap the "Edit Profile" tab at the top of your screen—find it below your username and profile picture.

  • Click on a line below the "Website" section, and enter your website URL. Copy and paste the link from your web browser to ensure accuracy.

  • Tap the checkmark in the right corner of the screen to save the changes.

  • You can then include a short caption in your future posts directing your followers to check your bio and find your link.

Related: How to Introduce Yourself in a Professional Setting

2. Add links to your Instagram stories

Instagram stories allow you to share seasonal events, flash sales, giveaways, and limited-time promotions that stay visible for 24 hours. You can save such stories in your highlights if you want them to stay permanently. While everyone can create stories, only business profiles with more than 10,000 followers can include links. Follow these steps to include links if you meet this requirement:

  • Open your Instagram application on a mobile device and tap the "+" tab in the right corner of the screen.

  • Tap the "Story" button by clicking the menu in the lower right corner of your screen.

  • Create an Instagram story by capturing a photo or video and uploading it.

  • Tap the stickers button at the top of the screen—this button resembles a square-shaped smiley face.

  • After opening the sticker tray, locate the link sticker using the search bar.

  • Tap the "URL" option and add your website link.

  • Select the "Done" tab to share the story with your followers.

3. Add links to your Instagram post

You can add your links to your regular Instagram posts in the following ways:

Add links to normal posts

You can add links to your general Instagram post as captions. People who view your post and see your link can then memorize the link and type it in their browser, meaning they aren't required to click on it directly to do this. A short link is easier to memorize and retype and simplifies this process for your followers.

Pay for links in captions

A recent patent application by Facebook shows that Instagram can charge people to add links to captions. The software detects a link when you add it to a caption and provides a prompt to choose if you want to insert it as a clickable link. According to the application, activating clickable links costs $2, although the actual price remains undetermined until the feature becomes operational.

Promote your links with a sponsored post

You can pay for sponsored posts if you have a business profile. Paying for a sponsored post allows you to include a linked call to action in your post. You can select and reach a wide range of audiences, enabling them to click on your links. Sponsored posts offer analytics features that allow you to track your advertisement's performance.

Use Instagram checkout and product tags

Using Instagram checkout is another option to add links to your post. You can enable the checkout option if you use an online shop. You can tag your posts that display products and goods with shopping links synced with external e-commerce outlets when you do this.

4. Share links through IGTV

If you're an IGTV content creator, you can add a link to the video description to promote your website. IGTV allows you to share long-format videos exceeding the 60 seconds normally available for Instagram posts. You can use this method for business and personal accounts irrespective of your number of followers.

This method requires your audience to expand the video description tab to access the link. You can inform them about the link when recording the video to ensure your audience visits it. Reusing the IGTV content on your Instagram stories allows you to reach a wider audience that can easily discover your links. To do this, follow these steps:

  • Open your Instagram application on a mobile device, then tap the "+" tab in the right corner of the screen.

  • Tap the "Story" button by clicking the menu in the lower right corner of your screen.

  • Click on the "Link" icon at the top of your screen.

  • Select an IGTV video and upload it.

  • Select "Done" to add the link.

5. Post links through a direct message

You can include links in your text when sending your followers a direct message. Allocating a dedicated social media manager is an effective way to do this. The manager is responsible for checking the inbox daily to identify inquiries about the brand's product or services.

Encouraging followers to send a direct message to learn about your products, events, and promotions can help increase the number of inquiries. You can then encourage followers to visit the website to discover more details about the brand after answering their questions. You can add a link to a landing page in your response while ensuring it appears natural.

Related: How to Become a Social Media Manager (Step-by-Step Guide)

Reasons for posting links on Instagram

Reasons why posting links on Instagram is ideal include:

  • Increase traffic: Posting links can help increase traffic to your website. By posting your links, you can inform your followers and other Instagram users of your website and how to get there.

  • Grab potential leads: Instagram allows you to display your product and services to a wide range of audiences and create awareness. Importantly, your business can capture these potential leads and convert them to customers by adding your link.

  • Increase sales: Reaching a wide range of audiences and displaying your products can attract their attention. Including your website link provides an easy way for them to order your products or services, which may increase sales.

  • Share long-form content: Instagram allows you to post pictures and short captions. By including links, you can direct users to other types of content, such as articles or blogs, that they may find informative and useful.

  • Provide resources: Links provide a useful way to offer customers and viewers rewards for their patronage and followership. You can add links to online courses, e-books, and other downloadable materials.

Related: How to Become a Social Media Consultant (With Skills)

Tips for posting links on Instagram

Tips to help you post links on your Instagram profile and improve your website traffic include:

Shorten the links

If your link is longer than one line, you can make it more visually appealing by condensing the link and reducing the character count. To do this, identify a link-shortening provider, copy and paste the link into their platform, copy the shortened link, and add it to your Instagram account or post.

Add visual elements

Visual elements make your links on your profile more appealing and invite users to click on them. You can use stickers, emojis, and GIFs to highlight these links and make them interesting to users. Ensure that the stickers and GIFs you use are free in accordance with relevant intellectual property regulations. You can search for free sites and download these stickers and GIFs from them.

Related: What Are Jobs for Visual Learners? (Salaries and Duties)

Optimize the website

Instagram is often used as a mobile application, making it more likely that a user opens your link on their mobile device. As a result, it's important you optimize your website for use on mobile devices to ensure users can easily navigate your website to discover what they want and purchase it. Creating a landing page can help to make a website more mobile-friendly. This page makes navigation easier for users, and you can then direct them to the main website if the need arises.

Please note that none of the companies, institutions, or organizations mentioned in this article are affiliated with Indeed.

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