How to Make a Brochure on Google Docs (With Types)

By Indeed Editorial Team

Published April 20, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A brochure can be an excellent tool for spreading the word about an upcoming event or cause that's important to your business. Different brochures can help you communicate different causes and achieve specific goals. Learning how to make brochures can help you contact people about a cause or event more effectively. In this article, we define what a brochure is, explain the steps involved in making a brochure, review the different brochure templates on Google Docs, and explore methods for creating single- and two-page brochures.

What is a brochure?

A brochure is a standard marketing tool that advertises a service or product. It resembles a pamphlet or flyer and distributes information about a business and its products and services. Companies can use brochures to demonstrate new products and services to their current customers or advertise to new customers to reach more people.

Related: 10 Types of Marketing to Explore (With Tips and FAQs)

How to make a brochure on Google Docs

The following are the steps you can follow to create a brochure on Google Docs:

1. Identify your target market

Designing the brochure for your target market is important. Your target audience may refer to individuals of a particular age group, occupation, income level, gender, or marital status. You can also include any combination of these or other characteristics.

2. Choose your template option

When producing your brochure, you can choose from various templates available from the template gallery option in the top right corner of your homepage. Select the work area on this screen to get a variety of work-related templates, and then select a general brochure template from the drop-down menu. You can determine the brochure's format based on your target audience. The size, type of paper, and the number of folds are all part of the format. You might also want to consider the delivery method for the brochures.

3. Evaluate the template information

When using a template to make a standard brochure, thoroughly review the template's information before beginning to ensure it meets your intended purpose. For instance, a design that prioritizes contact information can help visitors who skim your brochure understand who to contact for further information about an event.

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4. Change the page orientation

Brochures are typically horizontal in orientation, particularly trifold and double-sided brochures. You can adjust the page orientation in the upper toolbar's tools area. Regardless of the file format, the application aligns documents vertically rather than horizontally. Whether single- or double-sided, vertically oriented documents may be more successful at listing as much information as possible. A horizontal orientation may be the most effective way to fold a brochure into three even sections when creating trifold brochures.

5. Customize your brochure

The information contained in each brochure varies. The brochure may include the organization's mission statement, product details, charts and graphs, directions, images, and a logo. To decide what elements to include in your brochure, consider the aims of the brochure and what it is trying to achieve. When you choose a general brochure template, the application displays a simple template that you can use to get started. This template includes headings, paragraphs, bullets, dates, and filler content for each section.

You can replace the filler information with your brochure's custom data. If it's a conventional brochure, it's better to keep your material to just one page. To make a brochure that meets your demands, consider eliminating sample photos, updating headers and footers, or changing the font size to fit your requirements.

Related: How to Draw on Google Docs to Add Interest to Your Projects

6. Print drafts of your brochure

When producing a brochure with photographs and text, try printing it throughout the design process to see how it looks on paper. The quality of your printed photographs varies according to their size. You can change the size of your image if it appears hazy or undefined. If the size does not affect the image's quality, check the file type you're using, as different formats may affect the image's quality when printed in your brochure.

Related: A Step-by-Step Guide to Selecting the Right Business Fonts

7. Share your brochure

Once your brochure is complete, you can share it digitally with team members or use the print option. To share it electronically, click the share button in the top right corner to get the document's link. From there, you can either approve individual emails using the approval tool or use the share with link button on the menu to unlock the document for everyone via the link. After that, you may share the URL with anyone who may wish to make changes before printing the brochure.

Related: How to Create a Professional Document Using Google Docs

Types of brochures on Google Docs

Here are some types of brochures on Google Docs you may consider:

Two-page brochures

Two-page brochures are double-sided brochures with the same format as a standard brochure. Unlike a trifold brochure, a two-page brochure may feature less information on the contact and title pages but may focus more on explaining or publicizing an event. You can also use two-page brochures as invitations by including content on the back of the page, such as the address or event details.

Standard brochures

Standard brochures are one-page advertisements that you can use to briefly summarize an event and ask people to attend. For this brochure style, you can use a standard brochure template, which typically includes a front page containing the information. Standard brochures can also serve as flyers or invitations.

Trifold brochures

Trifold brochures are three-fold brochures that often present more information than standard brochures because of the three-fold technique. A three-fold brochure typically has a cover page at the front and a contact information page at the back. Invitations, messages, ads, and meeting agendas are some of the uses of a trifold brochure.

Methods for making a trifold brochure on Google Docs

Follow these steps if you want to create a trifold brochure on Google Docs:

Adjust the standard brochure template

When generating a trifold template, you can choose to make some small formatting changes to the content to maximize the use of space. To do this, navigate to the page setup option on your toolbar beneath the file page. By clicking the page setup option on this screen, the application produces a drop-down menu from which you can set the dimensions of your brochure. From there, you can choose a landscape to increase the size of your document to accommodate a trifold brochure format.

Insert three actions

To add the three foldable sections to this brochure, navigate to the insert tab and choose a table from the toolbar menu. Use your mouse to highlight three sections for your brochure in the table. Then, when you release the mouse button, your document generates a three-cell table for you to use. After creating your table, you can resize it to fit the dimensions of your brochure.

Ensure printing accuracy

After you've created your trifold cells, open another page and paste your template into the original document's three cells. Each page can include title spaces, contact information, and event details, depending on the fold once printed. Typically, the first section has a title page or introduction, while the remaining sections outline critical elements, such as contact and event information. When printing your brochure, remember to change the print options to landscape to ensure that all the information appears correctly on the page.

Related: 6 Key Strengths of Informative Advertising (With Examples)

Methods for making a two-page brochure in Google Docs

There are two basic methods for creating a two-page brochure in Google Docs. You can either generate a bifold brochure with information on each page or a double-sided document. To create one, navigate to the general brochure template in the application and open it. Then select one of the two following formats:

Double-sided format

Click the file tab on the upper toolbar to make a double-sided brochure. Select the print option from this menu. By selecting more settings, you may navigate to the double-sided printing option and check the box labelled "two-sided." After selecting these options, you can develop and print a double-sided brochure.

Folded format

To generate a folded two-page brochure, set your document's print option to horizontal. Then, using the same procedure as for the trifold brochure, construct a table with four cells for each of the four sections. After positioning and adjusting the size of your cells in the document, construct your folding brochure in each cell in the fold's direction. Then, to print your document, choose the print option.

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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