How Long Should a Blog Post Be? (With Tips and Examples)

By Indeed Editorial Team

Published June 9, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

It's often helpful to understand the art of writing a blog post before creating content for the internet. Well-constructed blog articles often use specific tactics to make them more effective and beneficial to a company or personal brand. By learning these methods, you can incorporate them into the content you write to help ensure readers engage with your work. In this article, we answer the question "How long should a blog post be?", discuss the minimum length of a blog post, examine the various categories of blog posts, explain the different types of posts, and explore SEO strategies.

How long should a blog post be?

If you're interested in writing as a career, you may benefit from knowing "How long should a blog post be?". In general, it depends on the topic and type of post. Here are some factors that may influence the length:

  • Current content trends: Public tolerance for lengthy blog posts tends to vary. For example, in previous years, blog posts with the best rankings and engagement were those ranging from 500 to 800 words.

  • Quality of the content: A long blog post that is written well and conveys important information may experience high levels of engagement because of its quality. In contrast, short articles that lack in quality may receive less engagement than a longer article of better quality.

  • Industry of the content: Various industries have different content standards, which may determine the length and complexity of a particular post.

Typically, the best length for a blog post ranges anywhere from 500 to 3,000 words. It's important that you try to compare your blog posts to any current trends, the industry or niche area of focus, and the overall quality of the piece you provide to your audience.

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How long can a blog post be for lead generation?

Lead generation is the process by which businesses attract customers to their website or product pages using content and other marketing strategies. The purpose of lead generation is to prompt clients to enter their marketing funnel and purchase an item. Blog entries with the intent to generate leads often have a target of approximately 2,500 words.

How long can a blog post be for brand awareness?

Brand awareness refers to the degree that customers are aware of a firm, its goods or services, and its role in the industry. The length of brand awareness blog articles varies according to the type of post you're writing. You may increase brand recognition by creating how-to or tutorial-style pieces, listicles, pillar pages, interviews, or informational and news-like material. As a result, the typical length of a brand awareness blog article is between 1,000 and 4,000 words.

Is there a minimum length for a blog post?

Many writers offer different recommendations for the minimum length of a blog article, but experts generally agree that keeping a blog post over 300 words is a good starting point. This is because shorter blog articles may not provide the reader with enough information or value. Additionally, the 300-word minimum tends to provide an excellent framework for outlining your blog article and determining which topics you may want to pursue in more depth.

Categories of blog posts

Bloggers often write several types of posts, including the following:

  • How-tos: This type of blog post describes how to do a certain activity in a sequence of stages, such as how to write a book.

  • Lists: This type of article includes a list of information that the reader may find useful, such as a list of the blogger's favourite luxury brands.

  • Definitions: Bloggers may use this style to define terms, such as what constitutes an academic source.

  • News: This sort of blog post discusses a news topic in-depth, such as a technical blog article discussing security changes to a popular operating system.

  • Reviews: A review is a type of blog post in which the author shares their opinion on a product or service with their readers, such as a review of a local restaurant.

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Can different types of blog posts be of different lengths?

Yes, blog articles may have varying lengths to help ensure that they provide your visitors with quality material. The following are a few instances when the type of blog post affects the length:

Technology blog posts

If you're writing about a new software program, automobile function, technological device, or machine, your blog post's word count may vary significantly. For instance, it may take more than 1,000 words to explain the differences between the new trim styles and the old ones as you may also want to include other information about the manufacturer and offer your opinion about the overall changes. In comparison, 500 words may be sufficient for a blog article describing a new security device and summarizing its usefulness and development process.

Fashion blog posts

Photographs may be the central aspect of this type of blog post, so you may find it stylistically beneficial to limit the number of words you use. You may also discover that you can describe a new fashion trend or critique a new designer collection in fewer than 1,000 words. In comparison, if you want to write about Victorian-era fashion and how it appears in contemporary trends, you may want to commit to a higher word count.

Travel blog posts

Travel blog articles are often longer, ranging between 1,000 and 2,000 words. This is because travel bloggers often write comprehensive travel guides to specific cities. They may detail information such as airline and hotel expenses, sights and attractions, packing requirements, cultural differences, popular shopping districts, and appealing food items.

Lifestyle blog posts

Some lifestyle blog posts address complicated and information-heavy themes that can lead to long discussions and a lengthy word count. As a result, these posts can vary between 300 and 2,000 words. For lifestyle bloggers interested in sharing their top home gadgets of a particular year, a 300- to 500-word blog article may suffice. In comparison, a how-to blog article explaining a particular meal or do-it-yourself project may exceed 1,000 words.

What SEO strategies can you use in a blog post?

Regardless of the length of your blog post, it's often vital to understand SEO strategies for blog content because they can help you increase engagement and search rank. You can review the following to discover ways to help optimize your blog posts:

Keywords

Search engines use keywords to examine the most relevant content of a blog post so they can rank the page based on its relevancy to trending themes. To keep current on popular keywords, you may want to invest in keyword software or utilize free SEO tools. By adding keywords throughout your blog entries, including in the title and headers, alt-text, and meta description, you can increase user interaction with your material. It's often important to note that using too many keywords may overload search engines, which can lead to undesirable results.

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Backlinks

Backlinks are references to your website from other websites. Not only does this allow you to broaden your audience, but it also lends your website more credibility in search engines. This is because the more backlinks a website has, the more efficiently a search engine can identify and prioritize it in the search results. To obtain backlinks, you can network with others and share your content with other creators, providers, and companies.

Internal links

Internal links are hyperlinks inside blog posts that direct readers to another article or page on your website. You can link to in-depth articles that relate to your current topic, so you can contextualize the content you're writing with your previous work. This may help you increase your page views and the length of time a visitor stays on your website.

Images and video content

Supplementing your blog article with pictures, infographics, or videos may also help increase your search engine rating. This is because search engines often display blog entries or articles that include photos or videos in addition to textual information. Additionally, using alt-text in your picture and video descriptions allows bots to distinguish between visual and written materials.

Evergreen topics

Evergreen topics remain relevant or interesting independent of trends or time. For instance, an essay titled "The History of Marketing" is evergreen because it has a story of its origin that readers may reference for years to come. By comparison, the term "Top Marketing Trends in 2020" can become obsolete once the year 2021 arrives. This implies that you may want to write another post on trends for 2021 and so forth. While you may want to be particular in certain articles, if you want to build long-term engagement and consumer leads, an evergreen subject is often important.

Optimized meta description

This type of blog post discusses a news topic in-depth, such as a technical blog discussing security changes to a widely used operating system. A review is a blog post in which the author shares their opinion on a product or service with their readers. An example of this is a review of a local restaurant.

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