What Is an Event Proposal Template? (And How to Write One)

By Indeed Editorial Team

Updated October 23, 2022

Published May 16, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Professionals in the event planning industry employ various strategies to achieve their goals. One of these is using a template when drafting event proposals to increase their chances of securing a job to plan and coordinate a client's event. Learning how to create your own guide can be helpful if you're planning to start a career as an event organizer. In this article, we define what an event proposal template is, discuss its importance, and provide a template that you can use to create your own.

What is an event proposal template?

An event proposal template is a document that people use as a guide to creating event proposals. It's a useful tool that enables event organizers to be more efficient and effective in their job because it reduces the time they spend drafting a plan for potential clients. It's different from an actual proposal in that it doesn't contain specific information. Its structure is also usually basic and consists of a few pages with minimal design elements. These allow an individual to easily edit it to suit their needs.

The template can be a pre-formatted word-processing document or a PDF file. While there are numerous samples online that people can use, individuals, especially event planners, usually follow a template that they created when drafting a proposal for a client's function. They may also develop several templates that they can choose from, depending on the purpose of the proposal. While the goal of an event proposal is often to persuade a client to hire an event organizer, it may also aim to secure sponsorships or gain the support of stakeholders for an organization's event.


  • How to Get Into Event Planning (With Skills and Tips)

  • How To Write a Proposal Letter

The importance of creating a template for event proposals

An event proposal is a comprehensive document that typically contains the details of a function and the services the organizer is offering to the client. It's similar in function to a resume in that it allows an individual to determine if an event planner possesses the skills and experience necessary to organize their event. A template to create event proposals is one of the important tools of an event organizer because it helps them in these areas:


Using a template can help event planners create a proposal with minimal effort compared to drafting a whole document. This allows them to submit their plan to a potential client quickly, which may give them an advantage over other organizers. A fast response to a client can also demonstrate their time management skills, which may make it more likely for them to get the job.


A template typically consists of headings to indicate the sections of an event proposal. It may also already contain information that the event organizer plans to include in all their drafts. Using one can help them ensure that the proposal they submit is complete and contains all the details necessary for their potential client to gain insight into what they can do.


When event planners create a template, they usually add information they intend to incorporate in their proposals regardless of the client's event. This may include an overview of the company, an outline of their skills and experience in managing events, and details about team members who usually help them in planning and coordinating functions. Making use of a template they already personalized may help them ensure the accuracy of every proposal they make because they can focus on the other, more important details regarding the event they want to organize.


A template enables event organizers to develop proposals easily because in many cases, they can simply fill it out with the details of a potential client's function. This can give them more time to work on areas in the proposal that require creativity and imagination, such as its design and the description and timeline of the event. Spending more time and effort on these creative elements may increase their chances of getting the job because it can help them develop a proposal that impresses their client.

Related: Roles of an Event Organizer (With Tips and Responsibilities)

Sample proposal template for event planners

While most event proposals are similar in structure, it's important to remember that the type of function and the personal preferences of the event planner largely determine the content and format of a proposal. Some organizers start theirs with a story that helps a potential client envision their event. Others follow the basic structure that simply provides an overview of the services a client can expect from them. Regardless of your style in presenting proposals to clients, here's a simple template you can use as a guide with tips on what to include in each section:

Your information

[Name of event planner]

This section may be your name or the name of the event organizing company. Include the company logo in this section. You may also include the company's address and contact details in a smaller font below the name.

Details of the event

[Name of the event]

[Type or description]

You can briefly describe the event or simply indicate its type, such as a wedding, a birthday party, or a fundraiser. Make sure the description is short. You can provide more details about the event in another section of the proposal.

[Location or venue]

Include the name and address of the venue. If the client already booked a location, use that. If not, you may provide venue suggestions in this part or indicate that this information still requires a discussion between you and the client.


[Time and duration of the event]

Purpose of the event

Write a creative and detailed description of the event in this section. Strive to communicate your vision for the client's event in a way that enables them to gain insight into what you can do for them. You can also include your goals as the client's event planner to help them understand your approach.


[Time: description of this part of the event]

It's important to provide specific details in this section of what happens in the event. If possible, include the time and duration for each part of the function. You can also add details to each part to give the client a better understanding of how you plan to conduct the event.]

Team and vendor information

[Name of team member: duties and responsibilities]

[Name of vendor: product or service]

Indicate the names and responsibilities of team members. You may include a picture and a short description of each member to help the client familiarize themselves with your team. You can also provide information about the vendors whose products or services you plan to use during the event in this part of the proposal. Make sure to separate these two sections to avoid misinterpretation on the part of the client.

Event planning experience

[Title of the event: description of role as event organizer]

[Review from previous client]

It's not necessary to include all your experiences in this section. Choose past events you organized that are similar to the client's function. Include the name, date, and location of each event, and a brief description of your role as its organizer. You may use a bullet list to outline your responsibilities to help your potential client gain a better understanding of what you can do. It may also be helpful to include pictures of the events and reviews from your past clients because these can add to your credibility.

Cost of the event

[Product or service: cost estimate]

Provide a breakdown of the expenses the client is likely to incur for the event. It's important to include a cost estimate for each item to help them determine if it's within their budget or if they want an alternative that's higher or lower in price. Make sure that the prices you indicate are realistic. If your quotation is too low and the client accepts the offer, you risk decreasing your profit margin or harming your reputation by asking for a higher budget. It's also crucial that you indicate which items are negotiable.

Outline of services

[Service: description]

Describe what you can do for your potential client to ensure the success of their event. Manage their expectations by being as specific as possible with the scope of your services. It may help to create a list instead of writing in paragraph form for readability. It's necessary for the client to understand your function as their event organizer to avoid misunderstandings that may affect the outcome of the event and hurt your professional reputation.

Related: Roles of an Event Organizer (With Tips and Responsibilities)


[Policy title: details]

It's crucial to explain your policies to your potential client before finalizing your agreement to prevent any issues from occurring during the event. Provide specific and clear details about the deadline for accepting your offer, payment due dates for each expense item, and policies on cancellation and refunds.

Closing and call to action

This is the final part of the proposal. Provide a brief summary of your vision for and approach to the client's event. Thank them for their time and the opportunity to present a proposal. Encourage them to give you a response within a period of time and include your contact details.

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