5 Employee Testimonial Examples to Help a Company Grow
Updated May 1, 2023
Testimonials are a great way to share insight about a company to potential customers and job candidates. By gathering and sharing employee testimonials, a business can focus on sharing the best parts of their processes and learning from suggestions. Learning more about employee testimonials can help you create ones that are most effective at attracting customers and potential employees. In this article, we explore what an employee testimonial is, learn why reviewing examples of them is important, see why you might gather them, list some popular types, and provide employee testimonial examples to help you manage your own.
What is an employee testimonial?
Employee testimonials are statements from employees about their experiences with a company. They usually include the employee's overview of their daily duties and how they grew professionally during their employment. Some employee testimonials might include benefits they received and offer reasons why others may want to apply. An employee might submit a testimonial, upon request or voluntarily, while still working for the company. They may also submit a testimonial voluntarily after they transition into another role for another company.
Employee testimonials may come in many styles, lengths, and formats, but they share many of the following details:
comments about company culture
considerations for people with sensory or mobility needs
information about diversity and cultural sensitivity
stories of personal and professional growth
details related to compensation and benefits
Importance of reviewing an employee testimonial example
Reviewing an employee testimonial example can help you identify the type of testimonial that can have the greatest impact in your industry. By reviewing previously created testimonials, you can learn the types of information to gather to share the best and most effective information. By reviewing the types of information that others are using, you can create testimonials in different forms to share on a company website, social media accounts, and marketing material to make the greatest impact.
Why gather employee testimonials?
Employee testimonials are important because they show the public what some individuals experience while working for a company. This may encourage professionals to apply because those experiences and benefits are part of their own career goals. Employee testimonials may also increase trust with customers, as many might prefer to see information from individuals over marketing copy when making decisions about a company.
Individual accounts may also make a product or company more relatable. Here's a list of prompts employees can be asked when providing a testimonial about a company:
What are your main accomplishments during your employment?
What are the highlights of working with your team?
How has the company helped your professional development?
What's a unique benefit of working for the company?
Have you advanced your career during your time with the company?
What are the strengths of your colleagues and managers?
Types of employee testimonials
Here are some common types of employee testimonials for your consideration:
Article testimonials are a great way to share an employee's perspective while also presenting company values. They may include a mix of personal testimony and editorial writing to highlight positive accounts and major lessons learned during their time with the company. An article testimony may appear in a trade magazine, on a website, or as a blog post.
Journey testimonials might focus on opportunities that a company offered team members during their employment. They often include information about what position an employee begins with and tracks their advancement as they continue. These testimonials are useful because they outline career paths for potential candidates to consider during their job search.
Interview testimonials are two-way discussions with a question-and-answer format that focus on generating feedback and testimonial content. Also known as exit interviews, these testimonials are common at the end of employment, but an annual review may also be an appropriate time to offer them. Collecting interview testimonials over time may contribute to data analysis that improves operations by incorporating suggestions and removing wasteful processes.
Experience testimony may be a short quote or sound clip that appears on a website's landing page or magazine advertisement. Experience-based employee testimonies target specific details, concerns, or strengths of a company. Displaying a selection of short testimonies may also show that a company supports a wide variety of employee experiences.
Video testimony might include a variety of testimonial styles, but its presence can create a greater impact. If the experience recounted is particularly inspiring or dramatic, creating a video presentation may enhance the testimony's message and clearly reveal a core value of the company. Seeing employees is also a humanizing touchpoint for potential candidates and investors.
Employee testimonial examples
Here are five employee testimonial examples to help you learn more:
Here's an example of a team member sharing a notable experience and the consequences it had:
Working for John's Marine Supply was a highly rewarding start to a career in stock management. I worked for five years to optimize shipping and receiving, where I developed lasting relationships with couriers, wholesalers, and travelling sales representatives. I'm currently the manager of a warehouse, and I use those formative experiences at John's every day in my current position. I highly recommend John's Marine Supply to anyone beginning their career.
This is an example of a journey testimony presented on a company's social media account:
When I began at You-Drive Learning Centre, I worked in dispatch and sales. As time went on, I gained enough confidence to apply as a driving instructor. Management was happy to give me the opportunity, and eventually, I became a full-time instructor. I know that You-Drive Learning Centre's a great place to learn how to drive because I learned how to teach here from the same instructors who earned You-Drive a trusted reputation. Now, I design the safety and standards programs for all future instructors to ensure they meet the same high standards you expect.
Here's an example from a company's website:
I happily use Clarity Design's online tools every day as a customer. It's a great place to work, and the subscription fee is competitive. The simple truth is that it's the smoothest, most accessible service out there for designing landing pages and submission forms. If it works for me, I know it can work for you.
This is an example of an employee testimony formatted as an article:
I've worked for a variety of companies over my long career, but I've kept my partnership with Rose's Tool Library for eight years. Communities need alternatives to paying high prices for tools they might only use once or twice. With Rose's Tool Library, we've developed a system that solves this problem and brings our communities closer together.
It was Rose's dream to help her neighbourhood solve the logistical problems that come with tool and machine ownership. Her simple goal was to support her community by eliminating the scenario where someone needs a carpet cleaner but can't afford to rent one. She reached out on classified ads for used or broken carpet cleaners, fixed what didn't work, and started a spreadsheet to keep track of who borrowed which cleaner. Within a year, Rose was lending gardening supplies, string trimmers, and construction tools. She supports her employees on the strength of steady financial donations from neighbours like you.
Here's an example of an interview testimonial:
Q: “What's your role at Snugglies?”
A: “I'm a blanket quality control expert.”
Q: “What does a blanket quality control expert do?”
A: “I make sure each blanket is comfortable, lump-free, and evenly stuffed for a warm night's sleep, no matter how our customers use our product.”
Q: “What does an average day in quality control look like for you?”
A: “I work with an amazing team of quality control experts that start early in the morning. Everything begins with a positive attitude and a love for the product. We all have Snugglies blankets at home, so we know what a good nap feels like. It helps that it's a social atmosphere because we share what it's like to use the product. Since we work with the product at work and at home, we might be the world's highest authority on Snugglies blankets.”
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