17 E-Mail Marketing Services You Can Use to Grow a Business

By Indeed Editorial Team

Published November 12, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

For those who use e-mail as a marketing tool, there are many services available they can use to manage their customer base, improve brand recognition, and grow a business. Across the range of services, each offers a specific set of functions and capabilities to suit various purposes, from data collection to customer-relationship management. Finding these available services and what they offer is key to discovering an e-mail marketing tool that provides the best service for your unique marketing needs. In this article, we explain why it's beneficial to use e-mail marketing services, and list 17 services that you can use to grow a business.

Why is it beneficial to use e-mail marketing services?

E-mail marketing services can be essential tools for establishing and maintaining connections with a company's customers. Whether a business is large or small, marketers benefit from the automation these services offer, and the volume of e-mail content they allow professionals to manage. There are several free products that allow businesses to strengthen their e-mail marketing efforts at no extra cost, while paid products often offer powerful premium features. Effective e-mail marketing products can increase sales through targeted campaigns and customer contact management.

Related: The Most Valuable Types of E-mail for Effective Marketing

17 e-mail marketing services to grow a business

Here are 17 available e-mail marketing products you can use to develop your marketing strategies:

1. EngageBay

EngageBay is a useful tool for account-based e-mail and social media management. This service helps users manage sales, customer support, and marketing functions, especially smaller businesses. Marketers can use this platform to create unique campaigns, identify useful leads, facilitate conversions, and design appealing landing pages. The automation features this platform offers help marketers reduce their workload and improve workflow without the need for coding.

Related: What Are Marketing Techniques? (Plus 14 Strategies)

2. Campaign Monitor

Campaign monitor is a useful option for small businesses wishing to create personalized e-mails and use insightful marketing tools. Users of this service may enjoy the personalization it offers and appreciate the visual marketing automation tools that allow them to personalize their customer's journey. The platform also integrates data insights to create unique content and increase engagement.

3. ConvertKit

Convertkit is an easy-to-use e-mail marketing tool that suits creators, authors, marketers, and bloggers. Its content upgrades and incentives add value for users, and ConvertKit simplifies auto-responder scheduling and delivery management. This platform also allows users to segment e-mail subscribers by categorizing them as intentional or existing purchasers. This allows users to personalize their automated messaging and promotes conversions.

Related: Types of E-mail Promotions and How to Use Them in Marketing

4. Pabbly E-mail Marketing

This service allows you to send bulk e-mails through simple mail transfer protocol (SMTP), including the option of an external connection. By offering access to this type of workflow, scheduling, and routing, Pabbly facilitates versatile and accurate e-mail marketing management. Automation features such as autoresponders are useful tools in Pabbly, and its scheduling function can enable users to create response triggers making workflow simple and quick. Data and analytics, such as bounce rates, make this tool an effective reference to inform digital marketing process improvements.

5. Sendinblue

Sendinblue helps marketers manage both e-mail and SMS campaigns through a customer relationship management (CRM) platform. The service offers drag-and-drop e-mail editing, allowing users to create professional messaging without requiring graphic design or HTML experience. There's a wide range of additional features, including A/B testing, e-mail automation, contact list segmentation, advanced statistics, and specialized delivery tools to consider.

Related: A Guide to Creating E-mail Subscription Lists (With FAQs)

6. Benchmark

Benchmark is a suitable tool for international businesses with multilingual departments, because of the services it offers in 15 countries and the language functions it uses. This is a user-friendly and intuitive platform, offering a variety of useful tools. Benchmark also offers a range of adaptable templates and a user-friendly editor.

7. Omnisend

Omnisend offers helpful automation workflows for the various stages of a customer journey. This product is most suitable for high-growth businesses in the e-commerce space. Omnisend's unique omnichannel function enables marketers to include popular instant messaging platform notifications, SMS, or e-mail workflow solutions. Segmentation features enable users to categorize customers by data, such as demographics or shopping preferences, and focus on particular channels to reach likely buyers.

Related: What Is E-mail Automation? (With Benefits and Tips)

8. Mailchimp

Mailchimp has a reliable CRM platform and integrates over 250 marketing features. This service provides intuitive subscription forms, user-generated advice and recommendations, and customizable e-mail templates. Bigger businesses benefit from Mailchimp's powerful tools, providing market-leading and robust features and capabilities. It's important to note that Mailchimp doesn't permit affiliate marketing on the service.

9. GetResponse

GetResponse is a suitable tool for small businesses and marketers, and is notable for its conversion funnel tool. The platform's unique landing page editor, webinar creation capability, and free photo library access are other features that offer value to users. The automation tools that GetResponse offers allows you to create well-planned and effective e-mail campaigns. A drag-and-drop builder allows you to create campaigns, segment contacts, and target e-mails. Another notable feature is GetResponse's unsubscribe tracking option, which includes A/B testing and responsive forms.

Related: What Is a Bounced E-mail? (With Tips to Avoid Them)

10. AWeber

AWeber is a marketing service for e-mails best suited for small businesses and entrepreneurs. The platform works to simplify e-mail campaigns for beginner marketers, with accessible and easy-to-use functionality. AWeber helps users segment contacts, nurture their leads, and design professional-looking e-mails. Automation options, e-mail tracking, and templates also add value to entry-level marketers. This service also integrates well with mobile-responsive templates, making the platform versatile for a range of uses.

11. iContact

iContact pairs premium users with strategic advisors and social marketing consultants who help them design unique marketing strategies on their platform and improve their online presence. The company's integrated app, Salesforce, works with iContact to give sales teams additional features they can use to convert contacts and leads into loyal customers. This function integrates effectively into a single campaign tab on the platform.

Related: Guide to a Drip Campaign: Definition, Tips, and Examples

12. Drip

Drip is a useful tool for digital marketers, bloggers, and those in e-commerce. Its marketing automation and sales funnel are easy-to-use and powerful tools. The service also offers e-mail segmentation, smart marketing automation tools, and a visual workflow builders. Drip is applicable to most website builders and enables users to add pop-ups, which can assist with lead generation.

13. MailerLite

This is a modern newsletter creation and management service, suitable for freelancers and small business owners. It offers a simple and affordable way to market to a broad audience via e-mail campaigns. MailerLite's important features include landing pages, reports, and sign-up forms. The service offers multi-lingual support and an intuitive interface with a robust e-mail editor and easy-to-use templates.

Related: Abandoned Cart E-mail: Definition, Formula, and Examples

14. SendX

SendX is a versatile and intuitive e-mail marketing service with many well-integrated features, most suitable for beginner marketers and business owners. This platform uses over 30 parameters to optimize user e-mail campaigns, considering user time zone, domain names, and past behaviour. SendX allows you to create rules with which to automate your e-mail activity. The drag-and-drop editor allows you to create e-mails from templates and include pop-ups and forms. You can even test calls-to-action by analyzing the platform's reports.

15. ActiveCampaign

This is a marketing automation service with CRM functionality. ActiveCampaign provides sales lead scoring that can help marketers identify the best leads for the sales team. Through segmentation capabilities, ActiveCampaign enables users to share dynamic content with targeted contacts. The service integrates with many apps and offers multichannel solutions for users.

Related: Mass Marketing (With Characteristics and Advantages)

16. Moosend

Moosend is a useful e-mail marketing platform for beginner marketers and allows them to create landing pages, subscription forms, and e-mail newsletter campaigns. The platform offers segmentation options, allowing users to automate specific campaigns for different consumer groups. You can also integrate interactive elements and media, such as videos. Templates also make Moosend's service effective for designing professional and engaging e-mails.

Related: What Are Online Marketing Strategy Courses? (With Benefits)

17. Constant Contact

Constant Contact is an intuitive, beginner-friendly service. Users get access to the image library, reporting, tracking, advertisement integration, and social media sharing tools. The service also offers e-mail automation, polls, surveys, and e-mail targeting from A/B testing.

Please note that none of the companies, institutions, or organizations mentioned in this article are affiliated with Indeed.

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