11 Graphic Design Types (And When a Business Requires Them)

By Indeed Editorial Team

Updated September 23, 2022

Published May 2, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Graphic design is an exciting field that can improve a business's marketing effort and is essential to building a professional brand. This career requires that individuals use several tools to create logos, posters, leaflets, and brochures for companies. As an aspiring graphic designer, knowing the several types of graphic design can help you develop the necessary skills to succeed in this industry. In this article, we explore 11 common types of graphic design and discuss the professionals for each type.

Related: How to Become a Graphic Designer

11 graphic design types

There are various graphic design types that employees use to improve their businesses, and each requires a particular set of skills and design techniques. Some graphic types are necessary for all aspects of a business, while others are essential for a particular purpose. Here are 11 types of graphic design that can help you improve your career:

1. Art and illustration design

Graphic art and illustration design enable companies to create two-dimensional images for storytelling. This design is important in several industries and companies, like publishing, science, and fashion. With this design, businesses like advertising agencies can produce drawings for websites, magazines, catalogues, and children's books. Art illustrators use digital tools with their hands to create art. Art and illustration design are particularly exciting for individuals who enjoy drawing.

Most illustrators are self-employed and they often work from home or at a studio. They typically work with authors, designers, and editors. Illustrators have excellent sketching and time management skills. Here are some examples of art and illustration design:

  • Book covers

  • Infographics

  • Comic books

  • Graphic pattern for textiles

  • T-shirt designs

  • Motion graphics

  • Concept art

  • Graphic novels

Related: 21 Examples of Jobs in Illustration

2. User experience (UX) design

UX design aims to optimize the interaction between applications and humans. This design ensures that products like applications and websites are enjoyable, accessible, and useable. It's vital for helping companies perform product research to prioritize various features that clients may want in a product. Ux designers typically use wireframes and prototypes to make products aesthetically pleasing. Some of these professionals often work in companies, while others freelance.

Related: Understanding the Difference Between Wireframes vs. Mockup

3. Publication graphic design

Publications are often physical or electronic pieces for making information available to an audience. Typically, readers can see this design in the graphics and layout of books, newspapers, brochures, magazines, and blogs. Publication design helps companies to boost vital messages through visual communication. Professionals, such as strategists, copywriters, and graphic designers, work in the publication department of a business. They create designs that effectively persuade, inform, and educate their audience. Publication designers carefully select typography and artworks to suit a printed material. These individuals can be in-house creatives or freelancers of a creative agency. Examples of this design include:

  • Annual reports

  • Catalogue

  • Directories

4. Interior design

Interior design involves using textiles, colours, materials, and spaces to decorate a room or building. This type of design requires that individuals have a creative and artistic personality. Professionals in this field present aesthetical ideas to contractors, engineers, and architects. They follow structural requirements, building codes, and health protocols to improve the interior of a building. Interior designers plan and supervise the execution and design of architectural interiors and furnishings.

5. Web design

Web design is the art of creating, planning, and coding internet sites. It also involves building layouts and designs that are visually appealing for a website. This design enables companies to attract users to their sites. Web design also boosts a business's growth by conveying the brand's story efficiently. Web designers play an important role in the structure and navigation design of a website.

They develop products that are user-friendly, appealing, and effective. This also enables them to make a website more organized in a format that's easy to access and understand. To make a site easy to use and navigate, most web designers study user experience (UX) and user interface (UI).

Related: 11 Graphic Design Interview Questions (With Example Answers)

6. Packaging graphic design

Packaging is the material that protects and stores a product for distribution and sale. This design type enables a product's package to fulfil several functions. It's a valuable marketing tool for companies because it helps their product to appeal to customers online and in-store. A packaging design typically conveys more information about a product. For instance, it's important that food products display nutritional information and ingredients. Packaging designers develop mockups and create concepts for product packages to be eye-catchy. They also ensure that a product's package is sustainable.

7. User interface (UI) design

User interface means how an individual interacts with an application or devise. It comprises creating intuitive user interfaces that are easy to use and follow. This design organizes the interactive elements on a website or application. UI designs include all tools that an individual interacts with, such as the keyboard, mouse, and device screen.

Companies use it to improve their user visual experience and build graphic elements like menus, micro-interactions, and buttons. A UI designer ensures that a product is visually engaging. They implement the business's branding across design elements. These professionals work closely with UX designers, art directors, creative directors, and web developers. Here are some examples of UI design:

  • Application design

  • Web page design

  • Game interfaces

  • Theme design

8. Environmental graphic design

Environmental design is a discipline that touches several types of graphic design. These designers use visual elements to connect people to places to improve their viewer's experience and make their environment informative and memorable. They also use several elements of design habits, such as landscape, architecture, and interior, to make spaces easy to navigate and interesting. Environmental designers create murals, stadium branding, retail store interiors, signage, museum exhibitions, and conference spaces.

8. Production design

A production designer is responsible for the visual concept of theatre production or movie. They often identify design styles for costumes, props, locations, sets, lighting, and camera angles. These individuals work with the producer and director of a film. Product designers research art histories and background politics to create design ideas for movie production. They oversee special effects specialists and scenic artists during filming. Working as a production designer requires that they identify and assess potential locations and studios for rehearsals.

9. Video game design

Video game design helps organizations to create innovative games for education and entertainment purposes. It typically involves developing the rules, stories, settings, props, and characters of a video game. Video game designers use computer programming languages to write codes for new games. They usually pitch new game ideas to the company's executives. This type of design requires that they prototype games by following industry trends.

Related: 16 Great Interior Design Careers With Salaries and Duties

10. Advertising and marketing design

Advertising and marketing design is an effective way to attract customers through print and digital materials. This design enables companies to engage individuals based on the needs, wants, satisfaction, and awareness they have about a service or product. Whether it's a print or digital campaign, advertising designers are the professionals behind its execution and concept. They typically help a company increase its sales and promote awareness of a product or service using ad campaigns.

These professionals are often responsible for designing and sketching visually appealing marketing tools like brochures, banners, and leaflets for a business. An advertising designer creates the layout of designs using Photoshop and Adobe Design. They often work with directors, marketing departments, and company owners.

11. Business architectural design

Architectural design focuses on improving living spaces like homes and offices. It combines technology and aesthetics to create a functional and coherent structure that's habitable for a company's client. This design works to create a space that suits a particular surrounding. Architectural designers typically plan and design the layout of landscapes and buildings. These individuals gather design requirements and specifications for a building project.

What is the importance of design for a business?

Graphic design is important for a business because it helps to make a good first impression on customers. For example, most customers are likely to recognize and remember a good brand logo. A professional design can also help an organization attract potential customers and improve its revenue. By using a detailed product image on the online store, a company can convert visitors to become loyal customers. It also promotes brand consistency and boosts a business's public identity.

Having a captivating design makes individuals want to learn more about the company by reading more content on the website. A good design can improve a company's value and transform its logo into a global brand. It makes a business more profitable by helping it build excellent customer relationships.

Related: How to Write a Graphic Designer Resume (Tips and Examples)

Please note that none of the companies, institutions or organizations mentioned in this article are affiliated with Indeed.

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