10 Careers You Can Follow With A Degree In Communications

By Indeed Editorial Team

Published September 7, 2021

When identifying your academic path on your way to your ideal career, there are many post-secondary degrees you can consider. Getting a degree in communications provides you with a wide range of career choices within various industries. In addition, understanding the potential skills and job opportunities a communications degree can offer allows you more significant choices in your professional life. In this article, we discuss what a bachelor's degree in communication is, explain what skills it helps you develop, and list 10 jobs you can get with this degree.

What is a degree in communications?

A communications degree is a post-secondary bachelor's program comprising four years of education at a university level. During your path to receive a degree in communications, you learn to use various forms of communications and information effectively. Some specific skills you learn include:

  • Reading: like learning how to research topics efficiently and theory of communication

  • Writing: including how to write persuasively for influential advertising and marketing, journalism, press releases, and various other written communication styles for mass media

  • Speaking: which may involve presentation skills, public speaking, speech preparation, and audio-video forms of communication

What skills do you gain when studying for a communications degree?

There are several valuable skills you learn and perfect during your time studying for your communications degree. The abilities you gain include both technical skills and soft skills. Some essential skills you can gain during your studies include:

Research skills

Finding and validating facts is a critical skill for professional communicators. While studying for your communications degree, you may have the steady experience of identifying excellent information sources, researching stories, and determining great story ideas. Research skills also require the ability to ask probing questions and to listen actively. Learning when and how to ask critical questions of your sources can provide you with reliable information you can incorporate into your work.

Critical thinking and analytical skills

When studying communications, the degree program exposes you to a variety of media outlets and career possibilities. These experiences develop your critical thinking and analytical skills. Working in communications requires discernment and good judgement. It also requires the ability to analyze a story or lead critically and determine its validity and importance.

Read more: Analytical Skills: Essential for Every Job

Problem-solving

Working in communications offers multiple opportunities to refine your problem-solving skills, regardless of the position. Learning to identify a challenge, brainstorm, and creatively solve the issue takes expertise and time. For example, if you're in public relations and have conflicting press interviews, you need to figure out how to accommodate your commitments. Likewise, if you're working in journalism and need to cover an urgent story, you need to identify the most efficient and effective way to find the facts.

Interpersonal skills

Regardless of the job you take in communications, you will perfect your interpersonal skills throughout your experience. Whether researching information and interviewing an eyewitness for a news story or working with a marketing team to develop the company's next product sales campaign, your career requires a lot of work with others. You need to be comfortable working autonomously while also collaborating within a team environment. Learning to build rapport with strangers and the public quickly are also skills you can develop while studying communications.

Read more: Interpersonal Skills: Definitions and Examples

Time management

There may be many chances to improve your time-management skills while studying communications. Being able to prioritize urgent and essential tasks while identifying milestones and deadlines is critical to career success. In addition, the degree also prepares you to stay organized while managing multiple tasks and producing high-quality work.

Written and verbal communication

As the degree name suggests, it provides a solid foundation of written and verbal skills to prepare you for your career. Many of the required courses include lessons on writing in various styles for different audiences and in a range of formats. For example, you may learn to write long-form articles for mass media print, such as magazines. You can also learn how to write a concise press release and advertising copy. In addition, you may also learn to perfect your verbal communication for radio, television, on camera, or while being interviewed.

Read more: Guide To Verbal Communication Skills

What types of jobs can you get with a communications degree?

Once you have earned your degree in communications, there are various types of jobs available to you. 10 of these positions include:

1. Journalist

National average salary: $18.77 per hour

Primary duties: A journalist researches, writes, edits, and publishes articles, stories, and features in print publications, such as magazines and newspapers. In addition, they identify current events and other news in local, provincial, national, or international locations. A journalist then completes any necessary research, writes a story, and submits it to their organization for publication.

2. Event planner

National average salary: $18.87 per hour

Primary duties: An event planner works on behalf of an organization or individuals to create and manage their event, including meetings, conferences, private parties, trade shows, or other special gatherings, such as weddings. Their work comprises planning and coordinating the entire event, from securing the venue to food and beverage suppliers. An event planner can also arrange for technical audio-visual components and help with the guest's experience.

3. Social media strategist

National average salary: $44,113 per year

Primary duties: A social media strategist works to create and implement a plan for developing and increasing a social media following. They focus on targeted advertisement and customer engagement campaigns on various social media platforms. A social media strategist also develops brand awareness and sales conversion, focusing strictly on social media channels.

4. News anchor

National average salary: $47,288 per year

Primary duties: A news anchor works for a news or television network and provides news reports, local stories, and features for the public. They present local, national, and international current events to viewers. They then research and write stories to read on a news show. A news anchor is a public figure and often involves themselves in the community as part of their role.

5. Web content specialist

National average salary: $48,770 per year

Primary duties: A web content specialist focuses on creating specific content and copy for a company's internet presence. They develop a content strategy and implement the plan through videos, written articles, landing pages, and social media posts to increase brand awareness. A web content specialist usually writes, films, and produces the content for the website or works closely with others to complete these duties.

6. Copywriter

National average salary: $49,703 per year

Primary duties: A copywriter creates written types of communications for an organization's marketing and advertising department. They develop copy, meaning the words formed within communication, for advertisements, website landing pages, email sequences, and social media campaigns. A copywriter uses the power of words to create influence and brand awareness for a company.

7. Public relations manager

National average salary: $60,545 per year

Primary duties: A public relations manager maintains an organization's public image by managing press releases, social media presence, and fielding media interview requests or questions. They organize press conferences and prepare press media kits for new products and services. A public relations manager also oversees a team of individuals working on these various tasks of crafting the company's public image.

8. Brand manager

National average salary: $62,001 per year

Primary duties: A brand manager works to plan, direct, and evaluate the success of a company's products or services. They focus marketing efforts to increase the value of the product or service and ensure that it performs well in the marketplace. A brand manager also uses customer research and current trends to improve its products or services and adjust its plan as needed.

9. Managing editor

National average salary: $75,365 per year

Primary duties: A managing editor works for a print publication, media outlet, or internet source to oversee all production and publishing of content. They generate or approve story ideas, plan content calendars, and control all major editing decisions. A managing editor also hires new staff, enforces deadlines, and provides leadership for the editorial and production staff.

10. Director of marketing

National average salary: $89,700 per year

Primary duties: Overseeing a team of marketing professionals, a marketing director is the visionary and leader of an organization's marketing campaign and strategy. They complete market research and create detailed plans for marketing specific products and services of the company. A director of marketing also focuses their attention on creating department policies, procedures, key performance indicators, and objectives.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries‌ ‌may‌ ‌‌vary‌‌ ‌depending‌ ‌on‌ ‌the‌ ‌hiring‌ ‌organization‌ ‌and‌ ‌a‌ ‌candidate's‌ ‌experience,‌ ‌academic‌ background‌, ‌and‌ ‌location.‌

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