How to Create a Personal Website (With Relevance and Tips)

By Indeed Editorial Team

Published June 10, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

The increasing relevance of the internet now means it's a great tool to improve brand image and promote yourself. A personal website can help you maximize the internet, share your perspectives with the world, and advance in your preferred career. Understanding how to create a personal website can help you obtain a powerful tool to promote your brand. In this article, we explore why it's beneficial to build a personal website, examine a step-by-step guide on how to build one, and provide other useful tips.

Why do you create a personal website?

Here are some reasons to create a personal website as a professional:

Increases your visibility

A personal website is an important tool that makes it easier for others to find you. Usually, without a personal website, when others search for you, your social media pages serve as the source of information. With a personal website, when others search for you, they can access more information about you while allowing a wider audience across various locations to identify you. More importantly, you can also determine the information others see when they search for you with a personal website.

Makes you unique

A personal website can be a unique feature to add to your application materials, as most professionals don't have one. Most professionals, especially across traditional industries, rely solely on resumes and job search websites. You can present yourself as a candidate who explores creative solutions to issues by having one. This allows you to appear like an impressive candidate to potential employers, increasing your job search prospects if you're looking for a job.

Develops your skills

Creating a personal website is also an opportunity to develop new useful skills. Generally, building a website involves various transferrable skills that can help you even if your interest isn't a technology-related position. For instance, you can learn and display organizational, design, technical and creative thinking skills as you build your website.

Related: The Most Important Digital Marketing Skills for Your Resume

How to create a personal website

Follow these steps to develop a personal website:

1. Determine your message

The first step to building a functional website is determining why you want a personal site. By identifying your objectives and goals for the website, you can determine the type of structure and content that best suits that purpose. For instance, if you want to inform others or share personal experiences, creating a blog might be a perfect fit. To determine your message, you can ask vital questions such as how you want others to perceive you or the characteristics and skills that make you unique.

You can also reflect on what you want the personal website to help you achieve and those you plan to reach. Completing these reflections can help you create a brand identity. Having a clear brand identity can ensure that you maintain a well-thought-out, unique, and cohesive message on your website and other social media profiles.

2. Search for inspiration

Before creating your website, you can browse the internet for inspiration on how you want your website to look. You can begin by checking out the personal websites of your friends and acquaintances if any. Industry professionals with a personal website are also a great tool to derive inspiration. When assessing websites, focus on the content, layout, and overall website design. For instance, you can mimic a colour scheme that you find suitable and appealing. You can also notice a compelling mission statement to guide you when creating yours.

3. Purchase a domain name and hosting

This is the technical aspect of setting up a personal website. You can get a domain name based on your preferences at this stage. You can try combining your first and last name and see if anyone already has it. If it's available, you can purchase it, and where it's not, you can get creative or use domain name generators to pick one. Afterwards, determine how you want to host your website to make it available to the public. Finally, you can research web hosting services and choose one within your budget.

4. Create your website content

You can use your knowledge of what you want to achieve with the website to create its content. Relevant elements to consider during this stage includes:

  • Homepage: This is the first page visitors see, making it important to create a perfect homepage to leave a good first impression. Try to communicate who you are and your goals using a strong mission statement.

  • Bio: Your bio can be a short introduction on the homepage, an "About' page, or both. It's important your bio highlights your unique personality, professional career, hobbies, and interests.

  • Your best work: You can include samples of the best work on your website as it can also function as your online portfolio. For instance, if you're in sales and marketing, you can share the story of your most successful campaign.

  • Images and videos: You can include images and videos of yourself to create a personal feel and make your website seem relatable. For instance, you can use images or videos of yourself hosting a conference, performing an act, or sitting at work.

  • Blog: This is a great way to provide invaluable insights into your field and share your knowledge. This allows you to demonstrate your expertise, increase website traffic, and showcase your writing skills.

  • Testimonials: You can also add quotes from people you worked with in the past. Incorporating testimonials from previous clients can help inspire confidence in your services.

  • Contact: This involves how site visitors can contact you for further discussions, and it can include your phone number, physical address, or e-mail address. It's important to include it in a visible spot where site visitors can easily locate it.

Related: How to Write an About Me Page for Your Website

5. Customize your website

After creating the relevant content for the website, the next step is to customize the design. The goal is to make it appealing to site visitors through a cohesive style and tone. Elements to consider when customizing your website include:

Colour scheme

As colours greatly impact tone and mood, it's important to consider colour psychology to pick those that create the right sensation. For instance, you can use a dynamic and energetic colour scheme or a calm and sophisticated one. You can use a colour palette generator program to create the best combination and aesthetic results.

Font choice

Your website's typography also influences its tone and mood. As you've browsed other websites, you can choose any font that appears convincing. It's important the font is simple and legible, although sophisticated fonts may be suitable depending on your needs.


Your logo is an important part of personal branding. As a result, you can consider creating one if you don't have one already. After creating one, you can then add it to strategic places across your website, such as in the header of each page.

6. Get a review

The final step when creating your website is to get a review from a third party. You can preview your website to check that everything is functional and there are no broken links or typos. Afterwards, ask a colleague or friend to provide an opinion on the website.

Due to their improved objectivity, your colleague or friend can offer you constructive criticism on what to improve in the website's overall structure. For instance, they can ask you to improve your bio, include some animation in the website design, or incorporate an exciting and compelling mission statement. To complete this process, ensure you're open-minded to the review process.

Other tips for building a personal website

Here are some other tips to help you create a functional website that can generate adequate internet traffic:

Prioritize a mobile-friendly website

Mobile phones are a considerable source of internet traffic, making it vital to consider them when creating your website. As a result, create a mobile-friendly website that users can open on a mobile phone, and when they do, they can navigate through it easily. Generally, this involves legible texts on mobile, intuitive drag-and-drop, and flexible viewport size.

Consider search engine optimization (SEO)

To improve traffic to your website, it can be useful to consider SEO practices. This involves positioning your site to rank high on search engines when internet users search for related topics. You can achieve this by incorporating keywords into your website across various written content. Choosing a domain name that explains what your site does, using alt text for images, and indexing your site on search engines are other effective means to improve your website's ranking.

Related: How to Become an SEO Expert (With Salary and Job Outlook)

Promote your site

After creating your site, it can be effective to promote the site to increase internet traffic. The internet offers various ways to promote your sites, such as social media marketing and e-mail marketing. You share your site across various social media channels with social media marketing and ask followers to visit the site. For instance, you post a snippet of a new blog post and link to the post, asking your followers to click the link to read it.

With e-mail marketing, you create informative newsletters that you send to subscribers. You can then inform them of new blog posts on the website or any other information they might require. You can also invite other professionals and collaborate with them to reach their established audience and improve your site visit.

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