Improving Business Processes With a Case Analysis Example

By Indeed Editorial Team

Published June 10, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

For a business to thrive, it's essential that it solves various problems it may face, real or hypothetical. A business case analysis helps companies understand business problems and propose solutions. Learning about case analyses can teach you how to create one to help a company achieve its goals. In this article, we explain why you can benefit from reviewing a case analysis example, discuss its main parts, share tips for writing it, and provide an example you can use as a guide when preparing your own.

Why review a case analysis example?

A case analysis is a thorough investigation of a business problem, and reviewing a case analysis example can provide valuable context for how to conduct your own. Case analysis involves understanding the issue logically and professionally, then examining alternative solutions and recommending the best approach to solving the problem to achieve the desired results.

What is the purpose of a case analysis?

The primary purpose of a business case analysis is to evaluate various business decisions to select the most effective one. The person responsible for preparing it uses it to gain the support of key stakeholders. This professional analyzes the problem to identify its cost impacts and potential risks. They can then use their specialist knowledge to recommend the best solution to that problem. A standard case analysis considers both the desirable and undesirable outcomes. It also contains various kinds of information that facilitate the decision-making process of the company's stakeholders.

A case analysis has multiple uses in business, including:

  • Initial assessment of the problem

  • Evaluation of various solutions to the problem to determine the most effective approach for solving it

  • Identification of problem impacts on business costs and the determination of potential risk that problem poses

  • Preparation of a continually updated document that reflects the changes in the performance of the solution to the problem

Main parts of a case analysis

When writing a case analysis, the main sections to include are:


A case analysis is a type of study that begins with preparation. The activities you perform at this preparatory stage have a significant impact on the outcome of your analysis. That means a thorough understanding of the case is essential. Examine the case thoroughly and write notes and questions you may have. Highlight figures you consider helpful and that you want to remember. You can now focus your analysis by identifying two to five key problems and answering the questions below:

  • What caused these problems, and why do they exist?

  • Who or which groups are responsible for these problems?

  • What's the impact of these problems on the company?

  • What are the possible solutions to these problems?

Related: What Is an Internal Analysis? And How to Conduct One


Before getting to the introduction stage, you may also review other case analyses during your preliminary research. That enables you to understand how to approach your analysis, the scope of the problem, and previous solutions. In your introduction, you provide the details of the problem and create a hypothesis about why it's occurring. You also assign a possible solution to each identified issue while considering the best and worst outcomes.

Background information

The background information section helps you demonstrate you researched sufficiently the problems in the case analysis. Consider reviewing previous cases, interviewing experts, and consulting customers and employees. You can also put every resource you used and the process you followed here so that readers find it easy to follow and verify your work. Background information may also convince the stakeholders to support your idea if they see the level of details in your analysis.

Proposed solutions

A case analysis aims to find solutions to businesses' problems, which means the proposed solutions section is crucial. Provide a solution to each problem you've identified. If you're offering more than one solution, rank them in order of importance. Ensure your solutions are realistic and viable, and explain why you chose them. You can justify the viability of your solutions by including evidence, either from experience or data you collected from research.


From completing the other sections of your analysis, you may have found one solution that you consider the most effective for each problem. Use this section to make recommendations about it by discussing specific strategies and further actions. You can recommend who may be responsible for the tasks and the process they may follow to achieve their objective. Provide recommendations for minor issues, especially if you can solve them with another major issue.


The last part of your case analysis is typically the review. Read through the document to be sure it's accurate and complete. Check for gaps or inconsistencies and try to reconcile them without including any false statements or assumptions. You can also check the structure and formatting of the document to be sure it's appealing to the readers and stakeholders. Check the reliability of your evidence and include any terms and conditions.

Read more: How to Write an Analysis (With Importance and Tips)

Tips for writing a business case analysis

Below are helpful practices for writing a detailed case analysis:

  • Research sufficiently: Before preparing your case, ensure you research adequately to have enough data to support your claims. A case analysis is typically the stakeholder's first introduction to the problem, so you may require strong pieces of evidence to justify the resources you need for the project.

  • Use simple and formal language: Make your analysis easy to understand by using formal and simple language. When reviewing, ensure you check for sentence clarity and how direct your sentences are.

  • Provide more than one solution: Part of the purpose of the business case analysis is to provide stakeholders with different approaches to solving one problem. For each problem, list several solutions, but specify which you consider best.

Related: 7 Analysis Questions to Ask (With Example Answers)

Case analysis example

Below is a practical example involving a case analysis:


Blue Bird Plc is a retail company with branches across the country. We've recently identified an increase in our customer acquisition cost (CAC) and decreased conversion rate. While we now spend more money on marketing and sales campaigns to acquire customers, the number of customers who purchase our products has been reducing. Blue Bird Plc sells various items, such as electronics, games, jewellery, and pharmaceutical products. We believe that our conversion rate is reducing because fewer people now visit stores to buy what they need, and we haven't been able to reach new customers.

Background information

To prepare our case analysis, we studied our competitors' marketing and sales strategies by reviewing their processes for getting their products to customers. We also studied emerging trends in marketing and sales and reviewed new technologies for advertising. We shared surveys and questionnaires to determine how people obtain information regarding the purchase of goods and the delivery of services. Our main focus was on the demographic that often buys the goods we sell. Our goal is to identify the most effective advertisement channel, expand our reach, reduce our CAC by 15% and increase the number of conversions from our leads.

Proposed solution

Our research has produced two possible solutions that we believe can help solve this problem. The first is to increase our social media marketing reach by targeting online forums where they discuss topics that relate to our products. We can also send direct mails to the customers who spend more time at home and respond more to e-mails. Focusing our advertisements on these channels can expand our customer reach and get more people to know about us and our services.

The second is to adopt a home delivery service. We can offer consumers the convenience they expect by delivering products to them, facilitating continuous business relationships. We can also expand our customer base and encourage incremental orders through promotions and discount codes.


Based on the nature of the problem, we believe the first proposed solution is more viable, so we're recommending it. The marketing and sales team are an important part of this development because it's their responsibility to create the advertisements to share on various social media.

The graphics design team also has a core responsibility for creating posters that accompany the advertisements from the marketing team. We may outsource the task to develop the website for the numerous potential visitors it may receive. Ensuring that customers have a smooth experience while using our platform can encourage them to order from us.

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