Rationale:
Why this position matters to the company
To enhance the customer experience, increase sales and profits and champion Holt Renfrew Bloor Street, as the employer of choice. Reporting to the Bloor Street store GM and working in close concert with the Corporate Communications team nationally, the Manager, Marketing strategically builds the profile of Holt Renfrew and its product and experience offering through the development of dynamic events at the Bloor street store, and strong relationships with community partners. Success in this role is measured by an enhanced reputation and growth in brand profile and related sales, aligned to the corporate objectives and merchant priorities of Holt Renfrew.
Job Activities:
What is expected from the position?
1.
Leadership
Create e.Personal Performance Plan, leading by example
Complete e360 Survey, leading by example
Build and retain a high performing team that is capable of delivering the work to meet performance goals
Communicate appropriate parameters, standards and prescribed limits for direct reports; helping them to understand how they drive business
Establish effective working relationships with direct reports and manage performance
Develop succession planning, team building and skill development
Maintain all Health & Safety practices to code
Drive business improvements and champion systems and process change
2.
Local Execution of Events
Plan and manage store events and client outreach for the flag store, in collaboration with the Corporate Marketing teams
Manage store budget and ROI for in-kind event sponsorship to control costs
Ensure alignment of national charitable program at local store level, according to Corporate guidelines
Support the regional execution of marketing events and PR, including budget allocations, as per guidelines from corporate marketing
Drives the production process on events, partnering with the marketing to provide copy and proofreading merchant/regional event print requests
Develops event concepts and details in partnership with the General Manager, marketing team, merchants and stores
Develops and manages the event budget for the local flag store, based on the number of events approved through the seasonal planning process
Reports monthly budget status to the General Manager
3.
Event Communication Support
Works with Marketing teams on communication of events and event calendar
Takes the opportunity to champion specific projects in partnership with other regional and Corporate Marketing teams
Works with the Corporate Marketing team on planning and coordination of media attendance at events and interviews where applicable
4.
Development and execution of store-based communication and marketing programs
Manage community relations and marketing outreach programs with community partners (business associations, Tourism, hotels, etc.) to drive traffic into stores
Work with Corporate Communications team members, vendors and merchant areas to support local personal appearance, product launches and events
As appropriate, research and suggest appropriate speaking opportunities and events for the General Manager, and work with Corporate Communications to support the development of messaging and speeches
Support the execution of employee communication programs within the store, taking guidance from Corporate Communications
5.
Administration
Oversee administration for events and public relations activities, including managing budgets, expenses, filing, photocopying and couriers
Manage the development of guests lists
Qualifications
Characteristics/Abilities/Winning behaviors for the job: All Holt Renfrew team members:
You are customer focused
You are an information seeker and continuous learner
You communicate clearly
You are effective in building and sustaining relationships
You are able to leverage diversity
You are committed to the organization
To function well in this position:
You think strategically
You have organizational awareness
You develop/coach/lead others
You are able to exert influence and persuade
You are achievement/goal oriented
You are decisive
You have self-confidence
You are interpersonally effective
You think system-wide
Pre-requisites:
What experience or education you need to develop before you apply for the position.
A Bachelor's degree in Communications or a related discipline
A minimum of 5 years progressive experience
Proven public relations and event communications experience
Must demonstrate a clear understanding of the media landscape from an image and reputation management perspective and media relations, while also possessing a broader understanding of the luxury goods and services industry
The statements above describe the general nature of the position. They are not intended to be an exhaustive list of all responsibilities, duties and skills.
Job
Marketing
Holt Renfrew - 2 years ago
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