Manages the product lifecycle (price, promotion, place, product) for MDU segment
Develops and manage the implementation of Product and marketing Plans for MDU
Sets revenue and expenses budgets, manages to targets and explains variances
Accountable for revenue, units, and profitability while working with many other teams to deliver
Manages the financial performance of the portfolio with weekly, monthly and quarterly analysis and associated variance analysis.
Analyzes the results to generate useful insight to help set weekly direction with others to improve the financial performance of the portfolio.
Research and implement pricing models (cost, profit margin, EVA, pricing strategies)
Assess new business opportunities for the ongoing development of products and provide recommendations based on business case evaluation
Sets the direction for, and implements "customer experience standards" to ensure customer satisfaction. (i.e.: reliability, provisioning, etc.)
Evaluates and influences change within Bell Aliant’s sales and support channels
Develop and recommend appropriate strategies to optimize portfolio success at various stages of the product lifecycle with a view to optimizing customer and shareholder value
Assess appropriate markets and segment needs for products and services
Evaluate market opportunities, gather customer requirements and collect customer feedback
Research the markets, including competitive analysis and customer analysis to understand the customer needs and provide opportunity to develop new products
Initiate, plan, and execute product/service extensions, enhancements and terminations based on an understanding of impact on existing Aliant products and services
Develops and manages required vendor partnerships
Develops business cases as required too secure funds to move the business forward including associated approvals through the capital management process
Determine business requirements to address market needs identified by Market Managers, as required
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Work with take to market team to create and revise implementation, support and billing processes
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Determine the future product functionality and features to improve sales or revenue and communicate marketing requirements to product development team
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Provide strategic product guidance to the service developers of new products and services
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Ensure the required enhancements, product extensions, technological advancements, regulatory and/or legal issues are managed and realized through changes to existing products or services and by introducing new products
Required Skill Set:
Planning
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Product Management
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Economics, accounting, and financial principles
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Promotional strategy and marketing communication
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Understanding of the online environment/industry.
Analysis/Forecasting
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Business principles and process
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Financial Acumen
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Business Acumen
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Market research skills
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Internet, IPTV, and Broadband technologies - understanding
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Basic IT proficiency
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Computer skills including Microsoft Word, Excel, PowerPoint, and Microsoft Outlook
Building/Teamwork
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Leadership Skills
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Decision Making Skills
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Time/Priority Management
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Oral and Written Communication Skills
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Product Planning
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Vendor Relationship Management Skills
Experience:
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Marketing and product management experience
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MDU solution management or marketing
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Analytical & Problem solving ability
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Financial planning, forecasting, and management
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Creative Thinking – Ability to understand and communicate customer solutions
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Presentation Skills
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A proven ability to understand technology, identify new opportunities, and make them a reality
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Time/Priority management
Location:
Saint John
,
Halifax
,
St. John’s
Salary Band: 9
Hiring Manager: Mark McMurtry
If you are interested in this opportunity please submit your application online by May 31, 2012
Bell Aliant is an equal opportunity employer Bell Aliant - 13 months ago
