"It already makes your day, why not let it make your career"
Reporting to the Director, Public Affairs, this position is responsible for helping lead the social media strategy at Tim Hortons to grow and defend the brand. The successful candidate will help lead online awareness, reputation, engagement, response strategies, content development, monitoring and reporting.
Qualifications: 2-5 years of experience leading social media strategy, programs and campaigns with additional experience in Communications, Public Relations, Journalism or Related Field A University degree, college diploma or equivalent in communications, public relations, journalism or a related subject area Demonstrated experience growing online fan/follower bases and engagement Experience in social media goal setting, strategy and execution Strong knowledge of media monitoring, research and analysis, online measurement and report generation Superior ability to execute against multiple tasks and programs under deadline pressure Exceptional communications skills: writing, editing, interpersonal, presentation Bilingualism is an asset
Key Responsibilities: Establishes and builds online relationships with key influencers (i.e blogger relations) through proactive online strategies and execution Assists in the development and management of the overall Social Media strategy for the organization Assesses existing social channels- #Twitter, Facebook, YouTube etc. and determines expansion of other social media platforms considering business unit and geographical needs Helps assess and create proprietary social media executions that are platform agnostic Takes leadership role as key strategist and partner at Tim Hortons with third-party vendors as well as social media platform representatives (Facebook, Twitter, Youtube and others) Leads fan/follower acquisition and engagement strategy on owned platforms: Facebook, #Twitter, YouTube and future platforms Liaises with marketing team to ensure synergy and collaboration to maximize online and offline results Assesses partnerships/event/advertising opportunities related to social media Determines and manages organization’s online analytic, research and reporting needs Directs social media specialist to develop regular, comprehensive reports capturing all of the above Assists public affairs team with online activities as required Initiates and executes other assigned projects on an ongoing basis for the continued improvement of the business and department
Tim Hortons is an equal opportunity employer.

Please note: Only applications submitted on-line will be considered.
Tim Hortons - 8 months ago