Strategic Marketing Manager
Optelian - Kanata, ON

This job posting is no longer available on Indeed. Find similar jobs: Strategic Marketing Manager jobs - Optelian jobs

Strategic Marketing Manager

Optelian is looking to add an individual to its Product Marketing team, focused on identifying, assessing, and driving market opportunities.

Role:

The Strategic Marketing Manager owns the analysis of market segments including industry-specific requirements and solutions, as well as competitive analysis, and drives marketing programs for targeting specific industries and segments.

Key Responsibilities:

  • Owns and refines Optelian’s market segmentation and ongoing analysis of segment opportunities, including market sizing, technologies/solutions used on a segment-by-segment basis, etc.
  • Owns and refines analysis of competitors, providing updates to Sales, Product Management, R&D, and the executive team, as input to driving product/solution strategy and competitive strategy
  • Develops business cases for new products/solutions and lines of business
  • Working with Sales and Business Development, drives development of lines of business with specific industries and market segments, including development of solutions, and works with key prospects and customers
  • Working with Product Management and Product Marketing, provides input to messaging and positioning of products and solutions
  • Drives marketing programs for targeting specific industries and segments, such as lead generation, industry-specific marketing material, etc.

Key qualifications:

  • Combined business and technical background, with 5 years of experience in a similar role
  • Depth of understanding of key technologies such as optical transport, optical link design/engineering, optical networks, Ethernet, network management
  • 5+ years in a customer facing role in a role within a telecommunications environment
  • 5+ years in a technical design or systems engineering role in telecommunications
  • Superior written and verbal communications skills
  • Expertise with requirements analysis, competitive analysis, and business case analysis
  • Bachelors’ degree in Systems, Communications, Optical, or Electrical Engineering and/or MBA

Indeed - 15 months ago - save job - block
Recommended Jobs
Manager - Digital Marketing, MBNA
TD Bank - Ottawa, ON
TD Bank - 3 days ago

Marketing Manager
ExitCertified - Ottawa, ON
Indeed - 15 days ago
Easily apply

Senior Marketing Manager/Gestionnaire princip...
NATIONAL ARTS CENTRE / CENTRE NATIONAL DES ARTS - Ottawa, ON
Indeed - 10 days ago
Easily apply
About this company
3 reviews