Search Strategist
Reprise - Toronto, ON

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REPRISE MEDIA is growing again! Due to the addition of multiple new projects, we have a new opportunity for a SEARCH STRATEGIST. This role reports to the Search Manager and is located in our newly renovated downtown Toronto office. We are located steps from the waterfront, restaurants, entertainment and transit (TTC & GO).

Role Summary:

The Search Strategist role provides support to the Search Managers as it relates to SEM campaigns. Focus is on facilitating SEM execution, reporting and working on a variety of high-profile accounts that are expanding rapidly.

Skills Required:

  • Very strong attention to detail
  • Strong Excel skills
  • Strong Adwords Editor skills
  • Business communication skills
  • Organizational skills
  • Analytics
  • Proactiveness
  • Ability to manage multiple projects at a time in a fast paced environment


  • Provide support in management of SEM campaigns
  • Book budgets/contracts with search engines; adjust as necessary throughout campaign
  • Upload campaigns to engines, using best practices
  • Aid in search Atlas tagging if trafficker is unavailable
  • Ensure campaigns go live on schedule
  • Provide data for scheduled campaign performance reports
  • Provide and implement scheduled query report learnings
  • Provide weekly budget updates to Senior Search Strategist & Search Manager
  • Provide monthly spend summary to search manager
  • Update blocking charts with changes throughout the campaign
  • Update optimization worksheet with all changes throughout the campaign
  • Enter search buys into DDS, updating with budget changes throughout the campaign
  • Proactively keep Search Strategist, Search Manager and client (when determined appropriate) updated
  • Escalate any issues to Search Manager
  • Provide keyword estimates and sample keyword lists
  • Provide data for global (and other) reports
  • Stay abreast of industry trends; keep team members informed of new findings
  • Provide research reports
  • Provide assistance to search strategist & search manager
  • Attend internal status meetings
  • Willingness and ability to work extended hours as needed
  • Proactively look for and offer other ways to support Search Strategist and Search Manager

About this company
Reprise Media is a full service digital marketing agency, specializing in Intent Marketing. Our core services cover Search Engine Marketing,...