Welch Allyn

"Indeed is delivering five times as many qualified candidates as job boards for 10 percent of the cost."

Jack Boyce, Director, Global Staffing Solutions Welch Allyn
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Indeed provides Welch Allyn more quality candidates at a lower cost per hire than any other recruitment advertising source.

Background

As a leading manufacturer of innovative medical diagnostic equipment, Welch Allyn is committed to better patient care. This global company specializes in innovative products and technologies that help healthcare practitioners work more effectively every day, and has been recognized in the US, Ireland and Mexico as a great place to work.

To fuel its worldwide growth, Welch Allyn previously used job boards to augment its career site. However, the client wasn’t attracting the qualified, professional-level candidates it needed. “We needed to increase the flow of quality candidates, especially for our hard-to-fill US and international positions,” said Jack Boyce, Director of Global Staffing Solutions at Welch Allyn. “Job boards generated traffic, but not qualified candidates or real results.”

"Indeed has delivered five times as many qualified candidates as job boards for 10 percent of the cost."

Jack Boyce, Director, Global Staffing Solutions
Welch Allyn

Approach

Welch Allyn focused its recruitment strategy by sponsoring jobs on Indeed. “We partnered with Indeed because our candidates are increasingly moving toward search engines and away from job boards,” Boyce said. “Successful recruiting means walking in the shoes of the job seeker, and job seekers today use search engines and social networking tools – not job boards – to connect with the opportunities they are interested in.”

“Indeed seamlessly integrated with our Peopleclick state of the art applicant tracking system, providing a positive candidate experience,” Boyce said. “Indeed’s candidate autotagging enabled accurate reporting and immediate source visibility in our ATS. The most important question is what source delivers the quality of candidate we will hire? Indeed is delivering 500 percent more hires than job boards.”

With sites around the world, Indeed also supported Welch Allyn’s global recruiting from a single account. “Indeed helped centralize our recruitment,” Boyce added. “It was very efficient to sponsor jobs for our locations in Australia, Brazil, India, Singapore, Mexico and Ireland as well as in the US.”

Results

Indeed provided a significantly greater return on investment (ROI) than job boards and was an effective augment to Welch Allyn’s search engine optimization (SEO) strategy. “Indeed is delivering five times as many qualified candidates as job boards for 10 percent of the cost,” Boyce said. “As a result, we’ve increased our spend with Indeed.”

For two quarters of advertising, Indeed provided:

  • 10 percent of all US professional-level hires
  • $9.86 cost per applicant
  • $1,552 cost per hire

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