Pitney Bowes

"It’s clear to me that Indeed works."

Laura Terenzi, Director, Talent Acquisition Strategies Pitney Bowes
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This innovator and provider of mailstream business solutions uses Indeed sponsored jobs to provide its lowest cost per applicant and cost per hire.

Background

For Pitney Bowes, innovation and growth go hand-in-hand. The Connecticut-based provider of software, hardware and mailstream services is one of only 87 existing firms that has been a member of the S&P 500 since its creation in 1957. As a Fortune 500 company with more than 36,000 employees, Pitney Bowes is always looking for new, more effective ways to fill its job openings, and using Indeed was a new approach. “We needed to get into the 21st century, mix up our recruiting tools and try some different things,” said Laura Terenzi, Director, Talent Acquisition Strategies at Pitney Bowes. “And I was intrigued by the pay per click concept.”

Approach

Pitney Bowes chose to sponsor its jobs corporation-wide on Indeed while closely measuring the results in Taleo Enterprise Edition, the client’s applicant tracking system (ATS). “You need to talk about the data,” Terenzi said. “And Indeed is not about posting and praying.”

Previously, Pitney Bowes had relied on “traditional sources” for online recruitment advertising, so the low manual effort and maintenance required to sponsor jobs on Indeed was a significant change.

“We’ve had to put zero effort into it – there’s no posting, no mining, no training needed,” Terenzi said. “With Indeed, there’s not a lot of hands-on work involved – the candidates just come. You push a button, set the budget and it’s done.”

"It's been great – Indeed is a very cost-effective source of qualified candidates and hires for us."

Laura Terenzi, Director, Talent Acquisition Strategies
Pitney Bowes

Results

Since the start of the campaign, Indeed has proven to be an effective option for Pitney Bowes, resulting in high-quality applicants and hires at a low cost. “It’s clear to me that Indeed works,” Terenzi said. “It’s a fabulous model with lots of opportunity.”

A year-long study of the client’s sponsored jobs campaign revealed the following results:

  • 14,555 applications, with a cost per applicant of approximately $1
  • 55 hires, with a cost per hire of approximately $275

As compared with other sources:

  • Lowest cost per applicant
  • Lowest cost per hire

“I think it’s pretty awesome – the results are pretty powerful,” Terenzi said. “Indeed is definitely part of our equation for the future.”

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