Paid Media Practice Lead (NOC 4163)
iProspect Canada (9152-7945 Québec Inc.) - Toronto, ON

9152-7945 QUÉBEC INC. (iProspect Canada)
4200, Saint-Laurent Blvd., Suite 701
Montreal, Quebec H2W 2R2

JOB SUMMARY:
Reporting conjointly to the the Head of its practice and to the Digital Marketing Production director, the Paid Media practice lead oversees its practice across all production teams in Canada.
The Paid Media Practice Lead role is key to iProspect as the Practice Lead acts as the innovation champion for its practice.

Role & Responsibilities:
o Standardize practice across all production teams and implement processes with the team leads/head of practice.
- Support production team in Montreal and Toronto (8h/month)
- Redefine and implement new processes/methods/standards (when needed) every quarter
o Responsible for production output, and ensuring that production standards remain high and ahead of the curve (with the Team Leads)
- Review sporadic tasks to make sure analysts follow the standards and review
o Assure the alignment of practice with Global
- Connect and discuss with other practice leads around the globe at least once a month
o Create official POV (point of view) memos for every significant industry change (e.g.: 100% not provided, Hummingbird release)
- Email iProspect CA when it happens
o Produce a monthly “Digital Performance Industry & Best Practices Review”
o Inform the company of what is happening in the industry/practice
o Support sales team for pitches when needed
o Setup accounts, campaigns and adgroups respecting clients goals.
o Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
o Provide creative ad copies suggestions and graphical ad templates.
o Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
o Manage large keyword lists.
o Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics.
o Manage Display network placement lists on AdWords and through other contextual advertising platforms.
o Proactively research campaign issues and formulate actionable solutions based off findings
o Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete
o Monitor and evaluate search results and search performance across the major search channels.
o Communication to PPC Lead and Digital Strategist on project development, timelines, and results.
o Generate weekly, monthly and quarterly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
o Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
o Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
o Identifying opportunities in the marketplace
o Growing opportunities for existing clients
o Preparing sales pitches focused on PPC and Display

REQUIRED QUALIFICATIONS:
o Demonstrated exceptional performance in prior roles, with increasing levels of responsibilities and excellent technical and communication skills
o Ability to be a strong technical leader, and occasionally manage client communication without requiring Account Supervisor involvement
o Must be able to draw critical analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets
o Strong leadership qualities, comfortable contributing to company’s thought leadership on industry topics

Work Experience
o 5 years experience in professional setting, ideally 2 years in digital agency setting

Education:
o Bachelor’s degree required

Required Skills:
o Experience in managing complex initiatives
o A good general understanding of all digital marketing tactics
o Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
o Experience with digital marketing tools like Brightedge, Advanced Web Ranking, AHref, Cognitive SEO, Google Keyword Tool, Adwords, Google Analytics, Omniture
o Google Analytics and Google Adwords Certifications
o Ability to measure and understand the effectiveness of marketing production against project KPIs, and offer solutions and ideas to improve upon them
o Self-driven, thrives in an autonomous and results-based environment
o Ability to effectively communicate ideas, tactics and results in a fast-paced team-oriented environment

TERMS OF EMPLOYMENT: Permanent full-time

WAGE: $28.20/h

BENEFITS: Group insurance (life, medical, disability, dental, vision), 2 week vacation, 2 sick days, 3 optional days

LOCATION OF WORK: 317 Adelaide Street West, Suite 703, Toronto, Ontario, M5V 1P9

CONTACT INFORMATION:
o Mrs. Elena Niculae, Human Resources Coordinator
o (514) 524 7149 x.235


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