Field Marketing Specialist
XMC Sponsorship & Experiential Marketing - Edmonton, AB

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Company Summary:

XMC is a leading agency in the sponsorship and experiential marketing arena. The company is young and dynamic with a strong entrepreneurial spirit. Although only in existence for 7 years, XMC has had numerous early successes. Event/property clients have included Tennis Canada, Basketball Canada, Golf Canada, the Ontario Science Centre, the Winnipeg Airport Authority and the Federal Government while corporate clients on the sponsorship marketing and fulfillment side have include LG, Canadian Tire, Grand & Toy, Corby, TD, Research In Motion and FedEx. More information can be found at www.xmc.ca

Job Summary:

Successful Field Marketing Specialist (FMS) candidates will be provided with a defined territory and existing account list, and will be working with retailers and other key stakeholders within a specific territory. The FMS is responsible for managing in-store merchandising and promotional activities, sales and product training, and executing field marketing initiatives (including event execution) with excellence and in accordance with our technology client’s overarching in-store promotional sales and marketing plan. Above all, the FMS brings strong retail and execution skills which will contribute to successfully implementing a best-in-class in-store marketing system for the client’s brand, while positively engaging in-field with Retail Sales Associates (RSA’s), Retail Sales Outlet’s (RSO’s) and consumers on a daily basis.

Responsibilities:

Focus on Product Sell-Through using the following tactics:

  • Lead, participate-in and support our technology client’s in-field sales and marketing activities
  • Plan and execute store visits in RSO’s such as Best Buy, Future Shop, Sears etc… within a

specific geographical territory

  • Use specific product expertise to train RSAs on new and established Home Appliance, Home

Entertainment and Mobile Communications product; converting RSA’s from product experts into
brand ambassadors

  • In-store merchandising, including product and display hygiene
  • Monitoring and maintaining display and price audits; including installations, troubleshooting

vendor displays and switching POP materials

  • Fostering positive store and consumer relationships
  • Becoming the RSA’s first point of contact for questions, training, merchandising questions
  • Executing in-store product demonstrations and sales assists
  • Competitive analysis and market trend research
  • Monitor competitor’s in-field performance and make recommendations on future programs and

initiatives

  • Management of the brand’s Merchandising team; monitoring and managing in-field activities,

providing the team with required tools, resources, information and follow-up

  • Focus on increasing brand awareness in the community through various traditional and non-

traditional methods

  • Plan and execute field marketing activities within approved budgets, volume/frequency, product

mix and time frames

  • Sponsor/create/partner with brand activations at the retail level, and at community-based

events. Create and manage strategic partnerships and alliances

  • Develop concepts for in-field activation and promotions on a local level
  • Execute in-store & consumer promotions, ensuring positive product representation
  • Lead and manage promotional giveaway materials
  • Reporting: consolidating merchandising reports, salesforce.com, activation reports including

strategic planning and feedback

  • Submit timely reports to Area Manager
  • Budget management
  • People management: Brand ambassadors and/or merchandisers; including recruiting, training,

scheduling

  • Equipment maintenance and care: vehicle, trailers, electronics, etc…
  • Regular communication with the greater team
  • Liaise and attend meetings with in-field marketing manager team, client team, RSO and RSA

teams and relevant influencers in the community

  • Attend and facilitate (as appropriate) all status meetings and calls (internal or external)
  • Attend required training sessions to develop relevant knowledge and skills
  • Sundry duties as assigned

Academic/Educational Requirements:

  • Business or Marketing degree an asset
  • Previous experience in sales, customer service, marketing, field marketing or brand promotions

an asset

Required Skills/Experience:

  • Retail background strong asset
  • Background in technology strong asset
  • Interest in technology, customer service, partnerships, marketing (ATL & BTL), retail
  • Proven track record building and maintaining relationships
  • Ability to manage and work through challenging situations
  • Interest in solving problems
  • Thrives in both independent and team environments
  • Budget conscious; previous experience managing budgets an asset
  • Proactive, assertive and confident
  • Personable and outgoing
  • Motivated and enthusiastic
  • Highly organized
  • Strong communication skills
  • Administrative skills, including ability to manage emails/phone calls on a timely and consistent

basis.


Indeed - 10 months ago - save job - block
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