Category Advisor, Walmart - consumer durables
Wolf Gugler & Associates, Limited - Toronto, ON

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This well-established, successful Scarborough-based Canadian company is thriving; they've created this new role, having recently added significant Walmart business to their already dominant DIY market share.

Category Advisor is a strategic unbiased partner who develops a collaborative relationship with Walmart to deliver category objectives through use of consumer insights, data analysis, modular development, assortment planning and monitoring progress against business plans. The Category Advisor possesses strong communication skills and will utilize expert reporting and presentations to grow the categories within Walmart.

The essential duties and responsibilities are:

Manages and maintains the analytical aspects of category management, including standard reporting such weekly, monthly and quarterly updates utilizing Retail Link

Collaborates with sales and marketing team to build best practices and insights data base

Executes all category analysis projects and initiatives.

Collects, maintains and analyzes all relevant competitive category information.

Participates in quarterly category performance reviews with all Walmart’s Buyers and DMM’s.

Participate with buyer in all vendor business line reviews

Communicate with vendors and attends local store resets in order to improve modular displays.

Retailer walk through with buyers to study/analyze competitive assortments/pricing/merchandising opportunities

Ownership of all aspects of the modular development process including utilizing ProSpace and Retail Link

Provide Post promotional analysis for key events including selling highlights, new opportunities, etc

Desired Skills

Highly skilled in Excel and PowerPoint

Strong working knowledge of POS resources (Retail Link)

Understanding of the Walmart Modular process including experience with JDA


Bachelor’s Degree

Type: Full-time

Experience: Mid-Senior level

Functions: Sales

Industries: Consumer Goods; hardware, housewares, pet, food, lifestyle, HBA, non-food