Excellent organisation that encourages team work and collaboration.
Pros: large organisation meant getting involved in lots of different projects and learning new skills.
Cons: large organisation sometimes made decision making at the higher levels quite slow.
Working with the marketing director to develop marketing strategy and develop marketing plans for key areas and products with timelines and budgets.
Worked across the whole marketing spectrum from market research to the implementation of plans. This included desk research on competitors, market opportunities and trends, as well as using copywriting skills to create catalogues, update websites, write and deploy promotional emails and online advertisements.
Worked with sales and editorial to target relevant sales channels and worked with exhibitions teams to organise and manage trade shows.
Management encouraged working in a collegiate fashion which meant that all members of a project team were kept informed of progress and understood their role in achieving each goal. Colleagues' views, ideas and opinions were respected and implemented where possible.
The hardest part of the job was managing the huge workload but this was also the most enjoyable part as it meant playing to my strengths in time management and prioritisation where I created templates and analysed campaign effectiveness to improve efficiency and results.
As well as undertaking marketing, part of my role was to support the Marketing Director, a legacy from beginning my career in Secretarial, Administration and PA roles. I dealt with travel and diary management, created presentations for tenders, pulled together data for reports and tenders, wrote all types of correspondence, took minutes, and followed up action points, working with at all levels across the business and with colleagues globally.