Marketing & Social Media Director
Wet Ape Productions - Vancouver, BC

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WET APE PRODUCTIONS (wetape.com)
Wet Ape produces large outdoor festivals and concerts in Kelowna and Vancouver. Our mission is to enrich people’s lives through creative event experiences that are exceptionally planned and executed. All our Directors possess fantastic people skills and thrive in a team environment.

MARKETING & SOCIAL MEDIA DIRECTOR
We are looking for an energetic, active and web savvy individual who thrives in a fast paced dynamic environment to join our team.

The mission for the Marketing & Social Media Director is to build the Wet Ape, Center of Gravity, KELOHA brands through the following initiatives:

  • Social Media
  • Website site maintenance & SEO
  • Content Development
  • Public Relations
  • Promotional Teams

EDUCATION
Holding a post secondary degree is not a requirement; however, having an education in marketing, social media marketing, web development and/ or public relations is an asset.

EXPERIENCE
2 to 5 years relevant work experience.

SKILLS
1. A high energy goal-oriented competitor
2. Strong communicator with the ability to lead and motivate a team
3. Extremely organized, detail oriented and analytical
4. Tech savvy with proven ability to quickly learn and understand new
technologies
5. Great at solutions based thinking and problem-solving
6. Able to effectively follow projects through to completion on budget
and on time with little supervision
7. Great at efficiently sourcing and negotiating great value for whatever
goods or services are required
8. A dynamic multi-tasker able to adjust to multiple competing and/or
rapidly changing priorities
9. Able to execute duties with tact and diplomacy while maintaining strict
confidentiality
10. Self confident with a "thick skin" who does not take things personally
and values the learning opportunity from all feedback
11. Able to work flexible hours and do whatever is necessary to get the
job done
12. Experience with Google Analytics, Email and SMS Marketing Software,
CMS, SEO, and Website Development
13. Experience with Photoshop and Illustrator is an asset; however, is not
required

RESPONSIBILITIES

MARKETING
1. Develop and implement a comprehensive marketing plan to include
social media, (Facebook, Twitter, Instagram, and YouTube), print and online advertising, and street level campaigns with promotional teams (these plans are to be accompanied by a method of tracking and reporting)
2. Work closely with Wet Ape Directors on all event-related marketing materials and campaigns
3. Create, manage and implement all email and SMS marketing campaigns
4. Expand and maintain customer email database
5. Write and distribute regularly scheduled online newsletters

6. Develop new partnerships and maintaining strong industry relationships
7. Oversee and manage Wet Ape Promo Teams, which includes recruiting
Promo Team members, building promotional plans, distribution of marketing materials, and making sure Promo Teams are accountable for their tasks
8. Develop and implement all marketing and advertising projects

Social Media
1. Develop and implement comprehensive social media marketing plan
2. Manage and update social media pages and websites
3. Assist in development and distribution of promotional videos
5. Maintain communication and build fan bases with our social networks
6. Develop new partnerships to increase traffic
7. Plan & implement monthly social media calendar
8. Track and analyze website and social media performance

Web Sites
1. Content development (blog posts, artist bios, event details, etc.)
2. Maintenance of Wet Ape sites
3. Manage the SEO for Wet Ape sites

Public Relations
1. Write press releases
2. Coordinate with local, provincial and national media outlets to release
Wet Ape stories
3. Schedule interviews for athletes/ artists / spokespeople and press
4. Coordinate contesting through media
5. Coordinate media lists
6. Coordinate media launch parties
7. Manage all media hospitality, interviews and access On Site and In
Venue

How to Apply
Go to our website for the full job posting: http://wetape.com/Kelowna/marketing-director/


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