West 49 Inc. is a Canadian specialty retailer of fashion and apparel, footwear, accessories and equipment related to the youth action sports lifestyle. The Company’s stores, which are primarily mall-based, carry a variety of brand name and private label products that fulfill the lifestyle needs of identified target markets, primarily active tweens and teens. The Company has seven operating segments: West 49, Billabong, Duke’s Northshore, Off The Wall, Amnesia/Arsenic, D-Tox and online retailing. As of January 31, 2009, the Company operated 134 stores in nine provinces under seven banners. The Company also operated online at www.boardzone.com and www.shop.west49.com.
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