The Marketing and Communications team at WWF-Canada is group of individuals working in a dynamic, rewarding and fast-paced environment responsible for delivering programs that meet three strategic objectives:
Build the WWF’s brand to become the most recognized and respected conservation organization in Canada.
Drive fundraising programs to enable a wide variety of conservation programs to be implemented in Canada.
Engage Canadians in taking action to support WWF’s conservation priorities including improve their environmental footprint.
The Digital Content Strategist will be part of an innovative and highly collaborative team. This position will be responsible for defining content scope and approach in alignment with business objectives, editorial best practices, and operational realities.
Major Duties and Responsibilities:
1) Content strategy (35%):
Identify content requirements
Design and implement content solutions
Content planning and execution
Collaborate with internal teams (Marketing, Communications, Community Giving and Conservation) to define content scope and approach in alignment with business objectives.
Consider the many dimensions of online content, from messaging strategy to content production and informational structure.
2) Content writing (50%):
Plan, write, edit, test and improve content for a multitude of platforms that include web, social media, email and mobile.
Establish a consistent brand voice for WWF-Canada.
Implement and evolve best practices for digital copywriting.
3) Search Engine Optimization (10%):
Create content that follows SEO best practices to ensure our core properties leverage organic traffic
4) Administrative (5%):
Perform various administrative tasks as required.
Key Qualifications and Experience:
University degree in English, Communications, Media or Journalism.
5-7 years working in a digital marketing environment with experience managing, writing and editing content for various platforms.
At least 2 years of experience working as a Digital Content Strategist.
Strong knowledge of established digital content strategy standards.
Experience optimizing content for search engines (SEO) and a strong understanding of keyword research.
Ability to interpret wireframes and sitemaps.
Good knowledge of Content Management Systems (CMSs) and web publishing process.
Strong project management skills and ability to work under pressure.
Passion for digital innovation.
Digital agency experience is a definite asset but not required.
Term: This is a full-time position, based in our Toronto office.
How to apply:
A resume and cover letter referencing the position and salary expectations should be directed to Human Resources by Friday, April 19, 2013. Please reference position DC789. No phone calls please.
WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.
No phone calls please. We thank all applicants for their interest however we may contact only those candidates selected for interviews.