Vision Critical is a software company that provides software for the running and management of online panels. Our software looks after everything from the ability to program the surveys, to managing the panel, understanding what the health of your panel looks like, deployment and results. This is a list of some of the clients that we have; we have really a wide variety across a lot of different industries, so later if you have questions we can talk about how to apply the Banana Republic case study that Tamra's going to talk about into other, uh, different kinds of industries.
I guess it's important when you set off in the building of a panel to understand how the roles work, so that you understand what we each bring to the table. The client in this case, Banana Republic, is responsible for the definition of the research topics, the crafting and programming of the surveys. I know that Banana Republic often uses a third party vendor; we have a lot of clients that will come in and use other market research companies to design the research for them. Um, getting it integrated with the organization, I think this is something that Banana Republic has done a really nice job of and, um, we are going to see some examples of that. Uh, working with - with a researcher, if the case may be. We have some clients that run all of their own research internally; they do all the questionnaire design and others that, um, bring somebody else in to do that. And then also providing for surveys, Banana Republic uses a lot of photos and advertising, or imagery in their- in their studies. So, they're also responsible, obviously, for providing that.
Vision Critical supplies the software. It's an ASP, um, that clients purchase monthly licensing for, but we also found that while you could provide software for running a panel that we also need to be able to provide the expertise in terms of how you plan it, how you recruit it, and how you manage it on-going. So, that's another piece, another service that we offer and can bring to the table. And that's design, branding, understanding health, and then finally making recommendations as time goes by. "When is time to purge? When is it time to, um, refresh your data? and those sorts of questions are things that we can bring to the table.
Good, so I'm going to pass it over to Tamra, who's gonna [sic] give you a really great case study. – less–ZoomInfo