Digital Marketing Manager
Vega - Burnaby, BC

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About Vega
Vega is a high-growth, natural health food and supplement company on Profit Magazine’s Profit 100 list of fastest growing companies the last five years with a passion for people. Our premium, award-winning brand is at the forefront of the plant-based, whole food revolution. Named one of Canada’s Best Workplaces in Canada for 2013, we honor a triple bottom line approach to business placing emphasis on people, planet and performance. Join a great team atmosphere with a driven, vivacious group of people.

Overview
Reporting to the Senior Digital Marketing Manager, you will work closely with the Marketing and in-house Creative team to shape our digital footprint, campaign execution and product communication. You are full of ideas, passion and love digital.
You take customer service seriously, but have fun at work with the Vega team! You value integrity, customer service; you take ownership and show initiative in everything you do and are performance driven. You not only love the culture, but contribute to it. Health and fitness is not something you read about, but something you live.

Key Responsibilities
Develop and manage online promotional campaigns
Define and implement traffic building, consumer acquisition and retention programs
Responsible for planning, briefing, implementation, and reporting for online marketing campaigns
Project management including delivering complex digital projects on time, on budget and with high engagement rates
Work closely with internal marketing resources to develop internet marketing strategies for increased brand and marketing /retail level promotions and integration
Define, analyze, track results and interpret success levels against a defined set of key metrics to optimize ROI and online experience
Provide monthly and quarterly performance reports, projections and reviews on key performance metrics
Providing ongoing competitive intelligence, trend information
Express our technical product information in an informative and customer friendly language to drive trial of products
Liaise with and manage third party companies
Engage with various teams including UX, development, design, QA and strategy
Create traffic building strategy and plan
Oversee online marketing campaigns – ie. contests, viral campaigns, sampling & email acquisition programs etc.

Skills and Qualifications
Minimum 5-6 years’ experience in Digital Marketing
Understanding of digital technologies including platforms, browser technologies, CMS, SEO, web metrics and staging/production environments
Digital project management experience of responsive design, web builds, mobile applications and social media campaigns
Comfortable with creative conflict resolution and problem solving
Strong work ethic accompanied with a sense of humour
A passion for digital and social media
Effectively prioritizes and successfully handles many tasks simultaneously
Ensures that deliverables are technically sound and effective
Assures creative implementation is consistent with brand strategy
Manages project deadlines within established cost and time frames
Explores and considers options before making a decision or recommendation
Thinks beyond the obvious to develop innovative solutions that overcome obstacles to getting things done

VEGA “Must Haves”
You have an unrelenting desire to achieve
You are successful and happy in all areas of your life
The outdoors isn’t just the place between your car and house
You have a sense of humor and passion for health and wellness
You love to have fun, but take your responsibilities seriously
You live the Vega brand

Benefits of Working for Vega
Competitive compensation plan
Open Book Management
Healthy food and smoothies provided
In-house Kitchen Chef to prepare daily lunches
Monthly Vega product at no cost
Profit Sharing
Performance Bonuses
Group MSP – 100% coverage
Parental leave top up program
Employee assistance program (EAP)
Flexible Extended Health/Dental Plan
Fitness Subsidy
Education Fund
Group RRSP Matching

Let your journey begin!
If you smiled and are motivated by this posting, we want to hear from you. Deadline to apply is March 20, 2014. Apply online here: bit.ly/1cFwfsy


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