Vanguard is the client-owned investment company that is reducing cost and complexity for all investors.
Since our founding in 1975, we've believed that you shouldn't have to pay a lot for high-quality investment products and first-rate service, and that you deserve candid, clear information to help you make good investment decisions. That's why Vanguard has always been organized differently from other investment firms. Instead of being publicly traded or privately owned, Vanguard is owned by the Vanguard funds, which are owned by our clients.
Vanguard's client-ownership structure has many advantages. We offer a rare kind of stability because we can focus on the long term, which is the right outlook for both investing and running a business. The company you invest with today will be the same company serving you tomorrow
Vanguard's mission is to help clients reach their financial goals by being the world's highest-value provider of investment products and services. – less