PPC Specialist
Wave Maker Marketing - Vancouver, BC

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At Wave Maker, we believe in the power of the ripple effect. A creative strategy is like a single drop of water on the surface of a tranquil pond; its influence felt far beyond the moment of impact.
We are a full-service agency that specializes in creating integrated marketing strategies that strengthen brands and drive results. As our name suggests, we are interested in making waves. That is why we've built a team of visionaries, specialists and creative thinkers from a range of disciplines to create a marketing strategy that is as unique as our customers.

We are currently seeking a PPC Specialist to join our team! As the PPC Specialist, you will play a key role in launching and managing PPC campaigns with the goal of developing a positive ROI on each campaign.

Specifically, you will be responsible for:

  • Launching and managing various PPC campaigns including Google, Yahoo, MSN and the Google Analytics campaign
  • Managing, tracking, reporting, and analysing PPC campaigns
  • Summarizing metrics, providing actionable feedback, and driving direction based upon data
  • Evaluating keyword rankings to achieve the most favorable results
  • Managing a media budget and multiple keyword categories against a variety of success metrics
  • Designing and developing conversion tools such as landing pages, webpage content and conversion copy
  • Developing, executing and monitoring linking strategies

To succeed in this role, you must have:

  • Proven experience implementing and managing a successful PPC and other online marketing campaigns
  • Degree in Marketing, Business, or other related fields a plus
  • Detailed and hands-on understanding and use of the Google AdWords, YSM, Yahoo Paid Inclusion and MSN Ad Center interfaces
  • Knowledge of automated bid management tools and service providers
  • Strong understanding of Google Analytics
  • Understanding of Search Engine Algorithms
  • Working knowledge of HTML/Web design, PhotoShop, Dreamweaver, CSS, Javascript and Microsoft Office (emphasis on Excel)
  • Proven ability to manage multiple ongoing projects and deliver each on time and on budget
  • Exceptional analytical and organizational skills, with great attention to detail
  • Exceptional written, listening, and verbal communication skills
  • Desire to work in a fast-paced, success driven environment

Join our team of dedicated and experienced professionals and help set great ideas in motion!

Apply at http://www.mycareerfinder.ca/view-job/125/