In 2011-12 the Government of Canada created the 2011-15 Deficit Reduction Action Plan (DRAP). This plan affected 300 employees of the approximately 2400-person Health Products and Food Branch. In particular, DRAP resulted in the centralization of the internal communications functions which saw 15 FTEs reduced to six (6) substantive positions.
These changes accompanied by the Branch’s efforts to refocus and modernize its business model by
o Re-aligning functions to maximize efficiency;
o Streamlining activities and business processes, and reducing duplication;
o Re-aligning resources to better reflect priorities; and
o Reducing or eliminating work not directly tied to its core mandate.
And these activities surrounding the implementation of
o The HPFB 2012-2015 Strategic Plan;
o The Cost Recovery Initiative;
o The Revised Management Agenda;
o The Charter Process; and
o Champions in Operational Excellence, People, Regulatory Models and Transparency
have brought about several communication challenges forcing the Branch to lean towards reactive versus proactive communications, disengagement on negative outcomes, and chafing around empowerment, innovation and the sharing of information.
In consultation with the Assistant Deputy Minister, HPFB and the Director General, Resource Management and Operations Directorate:
1. Collect and Analyze Data through desk reviews of relevant strategic, communication and policy documents, files and literature
2. Conduct additional research to support analysis, as necessary
3. Conduct interviews and meetings with staff, managers, divisions, and/or champions to validate findings
4. Work with internal stakeholders to review, evaluate and develop long-term strategic change, crisis and risk communication services to improve internal communications and employee participation within HPFB.
1. A toolkit which identifies the strategic synergies within the branch
2. A documented review of internal communications framework and mandate
3. A proposal for a branch internal communications plan
MANDATORY CRITERIA (resource must have the following)
Must meet the Minimum Mandatory Qualifications as per THS, Annex “C” of Part A, Statement of Requirement-Classifications (Version 1) available on the THS website http://www.tpsgc-pwgsc.gc.ca/app-acq/sat-ths/classifications-eng.html
The proposed resource MUST demonstrate they have:
1. Completed a graduate degree from a recognized university with specialization in business or public administration (e.g. MBA, MPA etc.)
2. Completed a degree from a recognized university with specialization in the area of communications (e.g. Communication Studies, Journalism etc.)
1. A minimum of ten (10) years of experience, in strategic risk and crisis communications
2. Previous experience with communications relating to the Deficit Reduction Action Plan (DRAP) within the last two (2) years
3. At least twenty-four (24) months of developing or implementing communication strategies in the Health Industry or a Regulatory Body within the past ten (10) years
4. Providing advice directly to senior management (defined as Director General or above or equivalent) on a minimum of three (3) change management projects within the last ten (10) years
5. Experience with strategic communication plans that impact a wide population ( >1000 people)