At Transcontinental, for example, most of our titles are specialized: we publish magazines aimed specifically at women or men, in the areas of fashion and beauty, home and garden, sports and recreation, and financial and business information, as well as trade publications. Every month, more than 11 million readers in Canada are interested in one or more of these niches. For them, our publications are credible and familiar points of reference in a market where the offering is fragmented.
But it is not enough in today's world to be specialized, which takes me to my third point.
THIRD POINT: We must now offer multiple platforms to readers and advertisers, and as magazine publishers, we're in a good position to do so.
Transcontinental's strategy has been clear from the start: offer our readers and advertisers multiple platforms in order to attract and retain everyone interested in that niche. The prestige and credibility of our brands, built up over the years, is a powerful tool which we can leverage in other mediums.
We decided, first, to intensify the development of various digital platforms around the special interest groups that we serve. Here I'm thinking of cyberbranding, or the extension of brands to Websites, portals and Webcasting. This means changing how we think and how we define ourselves. We are no longer a simple publisher, but more and more a media company that produces content that will be deployed via multiple channels.
For example, we launched the Canadian version of the world's top male lifestyle site, AskMen.com, which we co-publish. It's a natural complement to our other men's magazine titles, such as The Hockey News and Outdoor Canada, and already attracts more than 800,000 unique visitors a month.
Business and financial information is also one of our niches, with magazines like Commerce, PME and Affaires Plus, as well as our highly regarded weekly publication, Les Affaires. We have become a Canadian leader in Webcasting, a new media platform. In fact, Les Affaires is Canada's first print publication to bypass the television and cable platforms and go directly to incorporating video Webcasting into its online version: we're now doing daily newscasts on the LesAffaires.com site from our Webcasting studio.
In some cases it even makes more sense to turn a publication into an online version only, as we did last November with TV Guide. Other publishers have done the same, usually with titles for a young audience, such as Child Magazine by Meredith, Teen People by Life, and Premiere and Elle Girl by Hachette Filipacchi. There's no need for me to point out that in another ten years this young generation will be in the 25-to-35 age group. – less–ZoomInfo