Senior Research Executive (Current Employee), Bangalore, Karnataka – April 8, 2014
Pros: casual environment
Cons: late working hours
All mentioned in resume. Handled below mentioned projects:
• Brand Track: Continuous study of a lifestyle brand with a quarterly reporting. To track the brand parameters, marketing activities and consumer behavior towards the category and the brand • Brand Repositioning Study: To understand how well the repositioning strategy worked for the brand • – more... Activation Study: To assess the impact of the activation on the brand. To study the overall impact of the discount schemes on the sales • Campaign Evaluation Study: To study the impact of TV commercial/ print or outdoor media on the brand & to check the efficiency of media plan • Product Tests: Product tests are usually conducted to determine the taste/price acceptability of a new product. Have used it for a whisky brand – less
IT Project Manager/Business Analyst (Current Employee), London – October 13, 2012
Working at TNS Global is varied and interesting. The UK division is well managed and changed for the better with the introduction of the new CEO. The company is obviously very commercially focussed but also places a lot of importance in the people.