About The Healing Cycle Foundation
The Healing Cycle Foundation wishes to honour the end-of-life journey travelled by individuals living with a life-limiting illness and their loved ones. By raising and stewarding funds, the Foundation's aim is to support hospice palliative care programs that compassionately uphold the quality of end-of-life and foster the vision that palliative individuals can live every day to the fullest with dignity, meaning and hope. We believe in whole-person care, where services are provided within a seamless, integrated community of physical, emotional, psychosocial and spiritual support. Through the outreach initiatives of our Foundation, we support accessibility of hospice palliative care services with the hope that one day it will be made available to all individuals travelling the end-of-life journey.
Please visit our website for more information - www.thehealingcycle.ca
About the Position
The Director of Public Relations & Communications (Volunteer) works within the Marketing function, reporting to the VP, Marketing & Communications. Representing the “voice of the organization,” the Director of Public Relations & Communication (Volunteer) is responsible for creating and executing regional, provincial, and national media relations programs for The Healing Cycle Foundation ("THCF"), with the goal of publicizing the organization’s position within the Canadian palliative care sector.
The Director of Public Relations & Communication (Volunteer) will represent the Foundation to the media and other external audiences and will closely interact with the Foundation leadership to develop and manage all aspects of media presence and public relations. Working within the Marketing team, the Director is responsible for providing expert analysis of the organization’s media strategies and maximizing the efficacy of new and existing channels for brand development, promotions, and events. Areas of focus include: defining key messages, media relations, stakeholder outreach, content development/deployment, and crisis communications as needed.
Requirements and duties include, but are not limited to:
- Maintain an overall knowledge of the Foundation’s key stakeholder groups, brand position and key messages; reference and represent that information at meetings and in discussions, as needed.
- Manage all written communications strategies including: press releases, digital communications, branded content, newsletters, annual reports, and relevant presentations.
- Develop, maintain, and own the media contact list for the Foundation and respond to media inquiries; serves as spokesperson as required.
- Manage media relations for the organization and provide communications counsel to Foundation leadership, helping to enhance the organization's success by applying proactive and reactive communications strategy, including crisis communications.
- Establish the staff and resources required to enable the successful delivery of public relations and communications initiatives and supervise execution. Assist Marketing and business partners in setting organizational goals and strategic direction; provide routine evaluations of progress toward these goals.
- Develop and oversee budgets and policies and procedures pertaining to research initiatives.
- Evaluate research tools and emerging technology and coordinate vendor relations.
- Contribute to the overall Marketing Plan and organizational Strategic Plan.
- Source, onboard, and supervise public relation agencies, communications staff and resources required, assisting in executing press outreach, media events, media calls, collateral, and crisis communications support and pressing material development; approving content produced by volunteers, agencies and contractors.
- Create PR programs that authoritatively establish the Foundation’s position within the palliative care community; aligning closely with marketing campaigns and using communications tools and practices, to reinforce the Foundation message.
- Maintain an awareness of the goals and accomplishments of the Foundation in relation to furthering the organization’s presence with relation to regional, provincial, and national issues within the palliative care sector.
The Director of Public Relations & Communications (Volunteer) is a critical part of the Marketing team and will be called upon to regularly consult with and brief “THCF” leadership on strategic communications issues, opportunities, and threats.
Qualifications and Requirements:
Must possess advanced skills in public relations and communications, including an understanding of change management and the not-for-profit sector.
Desired skills and qualifications include:
- Post-secondary education in public relations, communications, marketing from an accredited institution.
- 8 to10 years experience in public relations; marketing and communications including management and leadership roles with a proven track record within a public relations agency or corporate communications environment.
- Demonstrated experience in communication & public relation strategic and operational planning, lead initiatives, and the ability to work independently.
- Advance written and verbal communication skills, specifically including expertise in AP style. A superb and diverse presentation style.
- Previous experience supervising a full range of diverse volunteers.
- Possesses a personal network of media, public relations, and communications service providers and professionals that can be leveraged to assist the organization in achieving its goals.
- Demonstrated strategic thinker who excels at coming up with original ideas.
- Conduct research, obtaining strategic and direct/authentic information using credible sources with the ability to execute an action plan
- Ability to proactively identify communications opportunities and develop supporting programs.
- Strong organizational skills and ability to handle multiple tasks and meet pressing deadlines.
- Ability to integrate PR programs to support marketing goals and programs; able to collaborate within a not-for-profit environment.
- Comfort level working in a fast-paced environment with changing priorities; takes a positive team approach to working with volunteer, paid staff, corporate, institutional and government stakeholders.
- Experience in healthcare and/or not-for-profit sector is an asset.
Please note that given the need for flexibility in order to meet changing requirements, the duties of this role may change from time to time as needed.
Interested candidates looking to donate their time and dynamic skills for a good cause are asked to submit their resume in confident.
Be advised, only those selected to continue in the recruitment process will be contacted.
DESIRABILITY OF POSITION:
The Foundation offers a dynamic opportunity to play a leadership role in shaping the future of a rapidly growing, charity-based, healthcare organization with a unique value proposition and vision to assist Canadian's with hospice, palliative care assistances.