Marketing Specialist
The Foray Group - Markham, ON

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About the Company

The Foray Group has an exciting opportunity for a Marketing Specialist. The position is available for a 1 year Maternity Leave contract. The Foray Group is a privately held group of companies that since 1975 has been actively involved in Making a Lasting Difference in the Lives of Children. The Foray Group has a diverse portfolio of business that includes private education, early childhood education, temporary staffing placement and food services.

Job Description

The Marketing Specialist will be responsible for collaborating with all 5 operating divisions as well as the parent company and managing each of their Marketing initiatives. If you are a creative Marketing professional looking for a role that truly capitalizes on your strengths and allows you to develop effective marketing strategies then this is the role for you.

Key Responsibilities:

  • Support strategic initiatives by working with Managers to build marketing plans and tactics that raise awareness, build the brand, increase visibility and ultimately drive lead generation for the Foray divisions
  • Identify creative ways to deliver high impact key messages to target audiences for each division
  • Provide sound recommendations on all marketing pieces. Support your recommendations with data you’ve gathered, any past or current learning and action plans
  • Work with Managers to assess Marketing needs for each division
  • Achieve consistent messaging, imaging, branding, and deliver strong customer centric messaging.
  • Provide creative, fresh, brand supportive marketing pieces.
  • Maintain ownership of all projects and move them forward according to project timelines
  • Identify improvements to processes; make recommendations and implement improvement plans once approved
  • Apply appropriate metrics and oversee channel analytics, analyzing and optimizing the performance of our marketing efforts over time
  • Develop strong and collaborative relationships and support internal and external stakeholders to develop program-specific marketing and communications plans
  • Identify short and long-term goals and opportunities in marketing and communications, with a keen eye for successfully turning these opportunities into actionable plans.
  • Participate in ad hoc special projects as required, and other tasks as assigned

Desired Skills & Experience

Qualifications:

  • University Degree or College diploma in Marketing
  • Post graduate education in Communications is an asset
  • Must have 3-5 years professional experience in marketing
  • Self-starter, capable of working both independently and in an extremely environment
  • Superb written communication skills including: impeccable grammar, spelling and punctuation skills
  • Strong creative skills
  • Pro-active
  • Ability to collaborate with stakeholders, suggest alternatives, and work towards win/win results based on the collaboration
  • Knowledge of writing/communication strategies and tactics (Facebook vs. blog; website vs. press release) and how to optimize for SEO
  • Comfortable with multi-tasking, managing multiple priorities and meeting several, often movable, deadlines under pressure
  • Proficient in Microsoft Office programs including Word, PowerPoint, Excel and Outlook
  • Someone who thinks big picture but with a strong attention to detail.
  • Confidence to independently execute on project initiatives after initial direction is set
  • Strong portfolio of successful marketing initiatives
  • Knowledge and experience with design software and marketing software is an asset

Key Skills

  • Well-developed creativity and innovation skills
  • Well-developed communication oral and written,
  • Well-developed negotiation, persuasion and presentation skills
  • Ability to build and maintain effective relationships
  • Passion for understanding the needs of the client/division
  • Subject matter expert who can take ownership and accountability
  • Strong ability to prioritize and balance multiple tasks or projects
  • Confident yet teachable and coachable and open to feedback
  • Proven success in planning and launching programs, and building on existing ones.
  • Solid grasp and presence within the Social Media frontier (Facebook, Twitter, YouTube etc.)
  • Proven ability to multi-task, with high attention to detail and strong organizational skills
  • Experience with branding
  • Open-minded and able to use constructive feedback
  • You possess a flair for writing, a keen understanding of successful communication strategies and are looking for a challenging, multifaceted role in which you’ll be called upon to be both a leader and a doer.

Key Competencies

  • Collaboration
  • Customer-Centricity
  • Driving for Results
  • Initiative
  • Detail Oriented
  • Creativity
  • Integrity
  • Interpersonal Communication
  • Roll up the sleeves attitude

This role is cross-divisional and will require the Marketing Specialist to manage Marketing Initiatives with all of our divisions. Please visit our websites for further information about our businesses.

 www.fft.ca
 www.sentienthr.com
 www.cfel.ca
 www.montessoricountryschool.ca
 www.seedlingschildcare.com

We look forward to hearing from you!

We thank you for your interest.Only candidates selected for an interview will be contacted.

Thank You


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